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$164,339
pledged of $52,905 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

By Ponix Systems
$164,339
pledged of $52,905 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

Herbert is changing how fresh food is grown. Making it possible for everyone to produce locally at home. The in-house developed LED technology and hydroponic system allow for optimal growth of your plants all year around. This way you can harvest up to 40% more.

Indoor farming has never been that simple, clean and beautiful. Create your own living and colorful picture on any wall. It is completely leak proof. Choose between a beechwood or poplar finish. 

 Featured in

Presskit or news@ponix-systems.at

 Watch Co-Founder Alex Penzias TEDx Talk:

 

Herbert is a hydroponic vertical garden, which means that plants grow directly in water and no soil has to be used. This technology is also used by e.g. NASA for producing food crops on space exploration missions. This way planting needs less space, is clean and much more efficient. 

Step 1: Put a seed into one of our biodegradable sponges, which are also used by NASA, and place the sponge in a little pot.

Step 2: Place the pot in Herbert, put one of our special seed caps on it until you can see a little seedling sprouting. Up to 15 plants can grow at the same time. 

Step 3: Add water and organic fertilizer.

Step 4: Watch your delicious salads, herbs and fruits grow.

 

  

We've tested and analyzed various systems that are available on the market. There are many low cost countertop solutions but all of them lack the energy and size to be really productive.

Therefore, we created a true vertical farm with a strong LED light to save you space and let you grow, even in the coldest of winters. You can easily set the time when the light should be switched on and off. 

Our specialized designers and prototype engineers put a lot of effort into designing a unique system, that saves you space while producing tasty and colorful vegetables, herbs, and fruits like strawberries faster compared to anything else available. 

40% faster compared to traditional farming methods. You can grow a fresh head of lettuce within 4-5 weeks compared to 2-3 months. Making it possible to harvest 80-90 lettuce heads each year – every 4 to 5 days one!

 

Growing at home gives you full transparency of your food. You know what is in it: no GMO, no pesticides, no herbicides, all fresh and organic. Harvest it when you need it. This way you can reduce your food waste too. 

These are some examples of greens that we offer to grow in Herbert. Herbert comes with a starter kit which includes 30 sponges, seeds and fertilizer. More sponges and seeds can be easily delivered to your home. 

 

 

  

 

 

Our free app for Android and iOS will guide you through the growing process and will allow you to adjust the light settings to suit your needs. 

 

 

 

           

 

 

Herbert: 

  • Materials: Front: beechwood or poplar wood finish; Frame: white powder coated aluminium plate; Growing Modules: food safe Polypropylen (PP) 
  • Space for up to 15 plants 
  • Total weight (including light, water and plants): 12 kg/ 26,5 lbs 
  • Measurement: 820 x 560 x 115 mm/ 32.3 x 22.0 x 4.5 inches 
  • Patent pending 
  • Included Power adapter: 110Volt/230Volt 

LED Light 

  • 28 high quality LEDs 
  • 60 Watt 
  • special developed light concepts enable best growth 
  • Measurement: 200 x 300 x 500 mm/ 2.8 x 11.8 x 19.7 inches 
App
  • Available for iOS and Android for free
  • Low energy Bluetooth connection 

 

Choose between a beechwood or a poplar wood finish. If we reach more than €200.000,00 we will unlock two more wood finishes to choose from.

 

  

 

The Team

Since 2014 Alexander Penzias and Alvaro Lobato-Jimenez are working on combining modern, smart technology with hydroponics to minimize the land, water and energy used in farming. Our ultimate goal is to make indoor farming simple, clean and enable everyone to do it at home. For three years we have been installing and optimizing hydroponic systems for restaurants and offices. Now we want to turn everyone’s thumb green with Herbert!

Testimonial

In 2016 we installed this 10m² beautiful customized hydroponic system at top chef Leo Wrenkh's restaurant and cooking class studio. The Wrenkh family well known as vegetarian food pioneers, have their restaurant hearted in the city center of Vienna. 

  

 

The Development

We have been working on Herbert for almost two years to make this product as easy to use and as clean and safe to work with, as possible. With our team of experts in their respective fields we have developed something new and beautiful, a product that will change your food consumption tremendously. 

We have our suppliers and production partners ready to produce in the required quality and quantity. To guarantee quality and shorten communication channels we decided to fully rely on European partners, mainly in Austria and Hungary. After the last adjustments for mass production after the campaign has finished, we are looking forward to start production in July 2017. 

We are here not just to pre-sell Herbert, but rather to expand our passionate community of urban farmers. We believe that you play an integral role in the development of Herbert. By supporting us you help to build the basis for the next generation of food production. Because we want to engrain food farming into our everyday lives. 

If you are ready to join this exciting journey with us, please support our campaign and spread the word! A few clicks for you make a big difference for us.

 

 

       

 

 

        

 

 

        

 

Additional Notes  

Please note that shipping to any country outside the European Union may be delayed or canceled depending on the feasibility of local product approval requirements or local import regulations. There may be additional duties, fees or taxes raised by the authorities in your country. You may need to take care of them yourself when receiving the shipment.

Risks and challenges

This product is designed from the bottom up taking into account scalability in production quantities, simple manufacturing steps, aesthetics, as well as functionality while also producing as locally as we can. We have conducted various plant growing tests to optimize growing conditions in Herbert.

Unforeseen events may occur and cannot always be completely mitigated. However, we are working together with a large network of experts, as well as other hardware startups who have launched successful campaigns in the past and who are happy to share their experiences with us.

The challenges that we face are:

Certification Process
Herbert will be sold in North America, Europe, and other selected countries. This means that Herbert has to adhere to, e.g., CE and UL certifications, among others. Out of its inherent complexity, the certification process can potentially require more time than expected.

Software Development
We have developed an application that allows you to control the light settings of Herbert via your smartphone. However, developing software and testing can take time. Therefore, we are working together with experienced developers only.

Manufacturing and Supply Chain
To be able to produce Herbert in the highest possible quality whilst keeping scalability and affordability in mind, we require various production tools for injection molding, deep drawing, and extrusion processes. The level of complexity and interdependendcy of some parts may lead to unforeseen delays during supply chain and production optimization.

Plant Harvest
Growing plants means you are dealing with living organisms that cannot be fully controlled. Germination, yield, and time to harvest may vary from time to time.

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  2. Select this reward

    Pledge €10 or more About $11

    Super Seed Mix

    Thank you for supporting us! Join the farming revolution and you will receive a seed package to grow your own fresh tasty salads at home, as well as updates on Herbert's journey!

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    Pledge €339 or more About $361

    Herbert / Super Early Bird

    366 USD
    Become an indoor farmer and get one Herbert, the LED light and a starter kit to start growing right away!

    Choose between a beechwood and a poplar finish!

    Save 30% of the suggested retail price of €499.

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    Pledge €369 or more About $393

    Herbert / Early Bird

    398 USD
    Become an indoor farmer and get one Herbert, the LED light and a starter kit to start growing right away!

    Choose between a beechwood and a poplar finish!

    Save 26% of the suggested retail price of €499.

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    Pledge €299 or more About $318

    Herbert / Launch Special

    323 USD
    Become an indoor farmer and get one Herbert, the LED light and a starter kit to start growing right away!

    Choose between a beechwood and a poplar finish!

    The first 150 indoor farmers save 40% of the suggested retail price of €499.

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    Reward no longer available 150 backers
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    Pledge €299 or more About $318

    LOVEBERT / Valentine's Special

    323 USD
    Become an indoor farmer and get one Herbert, the LED light and a starter kit to start growing right away!

    Choose between a beechwood and a poplar finish!

    Valentine's special for 40% less of the suggested retail price of €499.

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    Reward no longer available 21 backers
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    Pledge €598 or more About $636

    Double Pack Herbert / Launch Day Special

    645 USD
    Become an indoor farmer and get two Herberts, LED lights and starter kits to start growing right away!

    Choose between a beechwood and a poplar finish!

    Save 40% of the suggested retail price of €998.

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    Reward no longer available 12 backers
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    Pledge €678 or more About $721

    Double Pack Herbert / Super Early Bird

    732 USD
    Become an indoor farmer and get two Herberts, LED lights and starter kits to start growing right away!

    Choose between a beechwood and a poplar finish!

    Save 30% of the suggested retail price of €998.

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    Reward no longer available 10 backers
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    Pledge €897 or more About $955

    Triple Pack Herbert / Launch Day Special

    968 USD
    Become an indoor farmer and get three Herberts, LED lights and starter kits to start growing right away!

    Choose between a beechwood and a poplar finish!

    Save almost 40% of the suggested retail price of €1.497.

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    Reward no longer available 12 backers
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    Pledge €1,794 or more About $1,909

    Six Pack Herbert/ Launch Special

    Become an indoor farmer and get six Herberts, LED lights and starter kits to start growing right away!

    Choose between a beechwood and a poplar finish!

    Save almost 40% of the suggested retail price of €2.994.

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    Ships to Only Austria
    Reward no longer available 2 backers
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