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The hydroponic vertical farm for your home. Simple, clean and 40% more efficient. Salads and more in your indoor garden all year around
The hydroponic vertical farm for your home. Simple, clean and 40% more efficient. Salads and more in your indoor garden all year around
The hydroponic vertical farm for your home. Simple, clean and 40% more efficient. Salads and more in your indoor garden all year around
709 backers pledged €258,089 to help bring this project to life.

About this project

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Herbert – Grow fresh organic food at home

€258,089

709

 

 

Herbert is changing how fresh food is grown. Making it possible for everyone to produce locally at home. The in-house developed LED technology and hydroponic system allow for optimal growth of your plants all year around. This way you can harvest up to 40% more.

Indoor farming has never been that simple, clean and beautiful. Create your own living and colorful picture on any wall. It is completely leak proof. Choose between a beechwood or poplar finish. 

 Featured in

Presskit or news@ponix-systems.at

 Watch Co-Founder Alex Penzias TEDx Talk:

 

Herbert is a hydroponic vertical garden, which means that plants grow directly in water and no soil has to be used. This technology is also used by e.g. NASA for producing food crops on space exploration missions. This way planting needs less space, is clean and much more efficient. 

Step 1: Put a seed into one of our biodegradable sponges, which are also used by NASA, and place the sponge in a little pot.

Step 2: Place the pot in Herbert, put one of our special seed caps on it until you can see a little seedling sprouting. Up to 15 plants can grow at the same time. 

Step 3: Add water and organic fertilizer.

Step 4: Watch your delicious salads, herbs and fruits grow.

 

  

We've tested and analyzed various systems that are available on the market. There are many low cost countertop solutions but all of them lack the energy and size to be really productive.

Therefore, we created a true vertical farm with a strong LED light to save you space and let you grow, even in the coldest of winters. You can easily set the time when the light should be switched on and off. 

Our specialized designers and prototype engineers put a lot of effort into designing a unique system, that saves you space while producing tasty and colorful vegetables, herbs, and fruits like strawberries faster compared to anything else available. 

40% faster compared to traditional farming methods. You can grow a fresh head of lettuce within 4-5 weeks compared to 2-3 months. Making it possible to harvest 80-90 lettuce heads each year – every 4 to 5 days one!

 

Growing at home gives you full transparency of your food. You know what is in it: no GMO, no pesticides, no herbicides, all fresh and organic. Harvest it when you need it. This way you can reduce your food waste too. 

These are some examples of greens that we offer to grow in Herbert. Herbert comes with a starter kit which includes 30 sponges, seeds and fertilizer. More sponges and seeds can be easily delivered to your home. 

 

 

  

 

 

Our free app for Android and iOS will guide you through the growing process and will allow you to adjust the light settings to suit your needs. 

 

 

 

           

 

 

Herbert: 

  • Materials: Front: beechwood or poplar wood finish; Frame: white powder coated aluminium plate; Growing Modules: food safe Polypropylen (PP) 
  • Space for up to 15 plants 
  • Total weight (including light, water and plants): 12 kg/ 26,5 lbs 
  • Measurement: 820 x 560 x 115 mm/ 32.3 x 22.0 x 4.5 inches 
  • Patent pending 
  • Included Power adapter: 110Volt/230Volt 

LED Light 

  • 28 high quality LEDs 
  • 60 Watt 
  • special developed light concepts enable best growth 
  • Measurement: 200 x 300 x 500 mm/ 2.8 x 11.8 x 19.7 inches 
App
  • Available for iOS and Android for free
  • Low energy Bluetooth connection 

 

 

 

 

  

 

The Team

Since 2014 Alexander Penzias and Alvaro Lobato-Jimenez are working on combining modern, smart technology with hydroponics to minimize the land, water and energy used in farming. Our ultimate goal is to make indoor farming simple, clean and enable everyone to do it at home. For three years we have been installing and optimizing hydroponic systems for restaurants and offices. Now we want to turn everyone’s thumb green with Herbert!

Testimonial

In 2016 we installed this 10m² beautiful customized hydroponic system at top chef Leo Wrenkh's restaurant and cooking class studio. The Wrenkh family well known as vegetarian food pioneers, have their restaurant hearted in the city center of Vienna. 

  

 

The Development

We have been working on Herbert for almost two years to make this product as easy to use and as clean and safe to work with, as possible. With our team of experts in their respective fields we have developed something new and beautiful, a product that will change your food consumption tremendously. 

We have our suppliers and production partners ready to produce in the required quality and quantity. To guarantee quality and shorten communication channels we decided to fully rely on European partners, mainly in Austria and Hungary. After the last adjustments for mass production after the campaign has finished, we are looking forward to start production in July 2017. 

We are here not just to pre-sell Herbert, but rather to expand our passionate community of urban farmers. We believe that you play an integral role in the development of Herbert. By supporting us you help to build the basis for the next generation of food production. Because we want to engrain food farming into our everyday lives. 

If you are ready to join this exciting journey with us, please support our campaign and spread the word! A few clicks for you make a big difference for us.

 

 

       

 

 

        

 

 

        

 

Dein ganz persönlicher, vertikaler Garten für frisches, biologisches Essen. Chilis, Minze, Basilikum, Erdbeeren und vieles mehr. Du bestimmst was in Herbert wächst.

Herbert verändert wie unsere Lebensmittel angebaut werden. Er macht es jedem möglich, Zuhause an den eigenen vier Wänden Essen zu produzieren. Durch die eigens entwickelte LED Technologie und das hydroponische System, bei der die Pflanzenwurzeln direkt in Wasser, ganz ohne Erde, wachsen, können die Pflanzen unter optimalen Bedingungen gedeihen. Dies ermöglicht bis zu 40% mehr Ertrag im Vergleich zum traditionellen Anbau auf gleicher Fläche.

Gemüseanbau war noch nie so einfach, sauber und schön, und dabei komplett auslaufsicher. Kreiere dein eigenes, lebendiges und farbenfrohes Bild. Die Frontplatte aus Holz ist wahlweise in Buche oder Pappel verfügbar.

Gesehen in

 

Herbert ist ein hydroponischer vertikaler Garten, der mit LEDs beleuchtet wird. Die Pflanzen wurzeln direkt in Wasser, auf den Einsatz von Erde haben wir verzichtet. Auch die NASA vertraut auf dieses Prinzip, damit sie auf Raumfahrtmissionen Lebensmittel produzieren können. So braucht der Anbau deutlich weniger Platz, ist absolut sauber und viel effizienter.

Schritt 1: Lege einen Samen in einen unserer biologisch abbaubaren Schwämmen, welche auch von der NASA verwendet werden, und gib den Schwamm in den kleinen Netztopf.

Schritt 2: Lege den Netztopf in eine der Öffnungen von Herbert ein und setzte eine unserer speziellen Anzuchtkapseln darauf, solange bis der Samen sprießt und du einen Keimling sehen kannst. So können bis zu 15 Pflanzen gleichzeitig angebaut werden.

Schritt 3: Fülle Wasser und den flüssigen, bio mineralischen Dünger in den Tank.

Schritt 4: Schau deinen köstlichen Salaten, Kräutern und Früchten beim Wachsen zu.

 

 

 Wir haben zahlreiche, am Markt erhältliche Systeme getestet und analysiert. Es gibt einige günstigere Lösungen für die Küchenarbeitsplatte, aber allen fehlt die notwendige Energie und Größe um wirklich produktiv bei größtmöglicher Platzersparnis zu sein.

Aus diesem Grund haben wir eine echte, vertikale Farm mit einer eigenen LED Beleuchtung entwickelt um dir Platz zu sparen und den Anbau auch im kältesten Winter zu ermöglichen. Stelle die Beleuchtungszeit und -intensität so ein, wie es dir und deinen Pflanzen am besten passt.

Unsere Designer und Techniker haben hart daran gearbeitet, ein einzigartiges Design zu entwickeln, das gleichzeitig Platz spart und köstliche frische Salate, Kräuter und Früchte in einem für daheim noch nie da gewesenen Tempo heranwachsen lässt.

Im Vergleich zum traditionellen Anbau ermöglicht Herbert bis zu 40% mehr Ernte auf gleicher Fläche. So ist ein Salatkopf bereits nach 4-5 Wochen, anstatt 2-3 Monaten, essreif. Jährlich können so 80-90 Salatköpfe geerntet werden: alle 4-5 Tage einer!

Der eigene Anbau ermöglicht dir die volle Transparenz über dein Essen. Du weißt was du isst: keine genmanipulierten Pflanzen, keine Pestizide, keine Herbizide, alles frisch und biologisch. Produziere und ernte nach deinem eigenen Bedarf und verringere so deine Lebensmittelabfälle.

Hier ist eine Auflistung unseres Sortiments, das wir bereits mehrfach getestet haben. Zu deinem Herbert bekommst du ein Starter-Kit: dieses inkludiert 30 Schwämme, Samen und Flüssigdünger. Für einen größeren Komfort liefern wir dir weitere Schwämme, Samen und Dünger direkt nach Hause.

 

 

 

 

 

Unsere gratis App für Android und iOS begleitet dich beim Anbauprozess und erlaubt dir die Lichteinstellungen so zu verändern, dass sie dich und deine Pflanzen glücklich macht.

 

 

Herbert:

  • Materialien: Frontplatte: Buchenholz und Pappelholz; Rahmen: pulverbeschichtete Aluminiumplatte; Anzuchtmodule: lebensmittelechtes Polypropylen (PP)
  • Platz für bis zu 15 Pflanzen
  • Gesamtgewicht (inkl. Licht, Wasser und Pflanzen): 12kg
  • Maße: 820 x 560 x 115 mm
  • Eine Patent wurde eingereicht
  • Stromanschluss inkludiert - 110V/230V

LED-Lampe:

  • 28 qualitative, hochwertige LEDs
  • 60 Watt
  • Speziell entwickelte Beleuchtungskonzepte für das optimale Wachstum
  • Maße: 200 x 300 x 500 mm

App

  • Gratis erhältlich für iOS und Android
  • Bluethooth Low Energy Verbindung
                

 

 

 

 

 

Das Team

Seit 2014 arbeiten Alexander Penzias und Alvaro Lobato-Jimenez daran, die Lebensmittelproduktion in unseren Alltag integrieren. Sie kombinieren die eigens entwickelte LED Technologie mit modernen hydroponischen Systemen, um so Land-, Wasser- und Energieverbrauch effizienter zu gestalten. Seit drei Jahren bauen und optimieren sie hydroponische Anlagen für Restaurants und Büros. Sie wollen indoor farming einfach, sauber und für jeden daheim zugänglich machen. Mit Herbert kann jeder, auch ohne grünen Daumen, sein eigenes Gemüse züchten.

 Testimonial

2016 haben wir eine 10m² große, maßgeschneiderte hydroponische Anlage im Szene Restaurant und Kochsalon Wrenkh installiert. Das Restaurant der Familie Wrenkh, bekannt als vegetarische Pioniere, hat ihr Lokal im Herzen Wiens.

 

Über die Entwicklung

Seit  zwei Jahren arbeiten wir daran Herbert so einfach, sauber, bedienungsfreundlich und sicher zu machen, wie möglich. Mit unserem Team von Experten aus unterschiedlichen Fachgebieten haben wir etwas neues und wunderschönes entwickelt. Ein Produkt, dass den Zugang zu Lebensmitteln verändert.

Unsere Zulieferer und Fertigungspartner können in der von uns gewünschten Qualität und Quantität liefern. Um diese Qualität garantieren zu können und um Kommunikationskanäle möglichst kurz zu halten setzen wir auf europäische Partner, hauptsächlich aus Österreich und Ungarn. Nach den letzten Optimierungen vor der Massenproduktion und nach Ende der Kampagne wird die Produktion im Juli 2017 starten.

 Wir sind hier um unsere leidenschaftliche indoor farming Gemeinschaft zu erweitern. Wir glauben daran, dass du einen wesentlichen Beitrag zur Entwicklung von Herbert liefern kannst. Mit deiner Unterstützung legen wir gemeinsam den Grundstein für eine neue Art derNahversorgung. Wir integrieren die Lebensmittelproduktion wieder in unser Alltag.

 Wenn du uns auf unserer Reise begleiten möchtest, unterstütze bitte unser Projekt und erzähle deinen Freunden davon! Ein kleiner Klick für dich macht einen großen Unterschied für uns.

 

 

 

 

Additional Notes  

Please note that shipping to any country outside the European Union may be delayed or canceled depending on the feasibility of local product approval requirements or local import regulations. There may be additional duties, fees or taxes raised by the authorities in your country. You may need to take care of them yourself when receiving the shipment.

Risks and challenges

This product is designed from the bottom up taking into account scalability in production quantities, simple manufacturing steps, aesthetics, as well as functionality while also producing as locally as we can. We have conducted various plant growing tests to optimize growing conditions in Herbert.

Unforeseen events may occur and cannot always be completely mitigated. However, we are working together with a large network of experts, as well as other hardware startups who have launched successful campaigns in the past and who are happy to share their experiences with us.

The challenges that we face are:

Certification Process
Herbert will be sold in North America, Europe, and other selected countries. This means that Herbert has to adhere to, e.g., CE and UL certifications, among others. Out of its inherent complexity, the certification process can potentially require more time than expected.

Software Development
We have developed an application that allows you to control the light settings of Herbert via your smartphone. However, developing software and testing can take time. Therefore, we are working together with experienced developers only.

Manufacturing and Supply Chain
To be able to produce Herbert in the highest possible quality whilst keeping scalability and affordability in mind, we require various production tools for injection molding, deep drawing, and extrusion processes. The level of complexity and interdependendcy of some parts may lead to unforeseen delays during supply chain and production optimization.

Plant Harvest
Growing plants means you are dealing with living organisms that cannot be fully controlled. Germination, yield, and time to harvest may vary from time to time.

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  1. Select this reward

    Pledge €10 or more About $11

    Super Seed Mix

    Thank you for supporting us! Join the farming revolution and you will receive a seed package to grow your own fresh tasty salads at home, as well as updates on Herbert's journey!

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    Pledge €299 or more About $318

    Herbert / Launch Special

    323 USD
    Become an indoor farmer and get one Herbert, the LED light and a starter kit to start growing right away!

    Choose between a beechwood and a poplar finish!

    The first 150 indoor farmers save 40% of the suggested retail price of €499.

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    LOVEBERT / Valentine's Special

    323 USD
    Become an indoor farmer and get one Herbert, the LED light and a starter kit to start growing right away!

    Choose between a beechwood and a poplar finish!

    Valentine's special for 40% less of the suggested retail price of €499.

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    Herbert / Super Early Bird

    366 USD
    Become an indoor farmer and get one Herbert, the LED light and a starter kit to start growing right away!

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    Pledge €369 or more About $393

    Herbert / Early Bird

    398 USD
    Become an indoor farmer and get one Herbert, the LED light and a starter kit to start growing right away!

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    Save 26% of the suggested retail price of €499.

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    Herbert / Kickstarter Special

    436 USD
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    Save 20% of the suggested retail price of €499.

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    Pledge €598 or more About $636

    Double Pack Herbert / Launch Day Special

    645 USD
    Become an indoor farmer and get two Herberts, LED lights and starter kits to start growing right away!

    Choose between a beechwood and a poplar finish!

    Save 40% of the suggested retail price of €998.

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    Double Pack Herbert / Super Early Bird

    732 USD
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    Choose between a beechwood and a poplar finish!

    Save 30% of the suggested retail price of €998.

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    Double Pack Herbert / Early Bird

    780 USD
    Become an indoor farmer and get two Herberts, LED lights and starter kits to start growing right away!

    Choose between a beechwood and a poplar finish!

    Save 26% of the suggested retail price of €998.

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    Pledge €897 or more About $955

    Triple Pack Herbert / Launch Day Special

    968 USD
    Become an indoor farmer and get three Herberts, LED lights and starter kits to start growing right away!

    Choose between a beechwood and a poplar finish!

    Save almost 40% of the suggested retail price of €1.497.

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    Pledge €1,794 or more About $1,909

    Six Pack Herbert/ Launch Special

    Become an indoor farmer and get six Herberts, LED lights and starter kits to start growing right away!

    Choose between a beechwood and a poplar finish!

    Save almost 40% of the suggested retail price of €2.994.

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Funding period

- (42 days)