About this project
LABB – SAY WHAT? What happens when you cross building blocks with a self-gripping band? The LABB: short for The Loopless And Buckleless Band. #welcometothefuture
LESS IS MORE. The LABB’s strength lies in its apparent simplicity. No buckle, no loop, but a secure, hard-wearing, easy-to-use fastener. #smallbutstrong
The LABB is available in 5 different colors and 2 types of lugs (black and silver), a unique patented fastening system. Customising your Apple Watch with the LABB becomes a fun game.
Due to a lot of requests, we wanted to show you that black lugs with rose gold Apple Watch looks awesome too!
If you get two LABB you can start personalising your band by mixing colours depending on your mood.
At Noomoon, we don’t « do » theory, we apply it. From purchase to use, it’s all about experience, with each new discovery becoming a part of who you are. So take a deep breath and get the Noomoon reflex! #noomoonwayoflife
The strictiest tests from the industry have been made to make sure the LABB is safe.
This amazing material called FKM can only be found on luxury watches nowadays. The cost is a lot higher than regular silicone or PU but it's totally worth it. You really need to experience this!
At Noomoon, we speak a language full of acronyms and technical terms. The LABB is the perfect expression of the innovative, 100% Swiss material from which it’s made. A unique, future-proofed object – call it a UFO. – that is supple, soft to the touch, odourless, waterproof, resistant, smart and skin-friendly.
The LABB can currently only fit the 42mm Apple Watch! But depending on the success of the project, we might quickly adapt it the 38mm version of the Apple Watch. Also, it can fit wrists from 155mm to 220mm.
In order to bring the LABB to life, we partnered with LAYER design studio, owned by the creative and multi-award wining designer, Benjamin Hubert.
About a year ago we got an idea and felt we were on to something, but also realised the amount of work needed to accomplish it. Thanks to our amazing team and partners we are now reaching the final stage of development. Last but not least, we need your support to launch extra moulds and kick off the production!
Noomoon is about dynamics and synergies pulling together. It’s about the hard core of individuals who built the brand, the boss who has faith in his employees, the designers who work on the products, the customers and fans who help pick out the colours and generally make their input felt. And the creative types who swear by nothing more than innovation and can’t wait to get onboard. Because creativity is always better when it’s shared. You are Noomoon.
Want to write about NOOMOON and the LABB? Download our Press Pack (http://bit.ly/noomoon)!
Any questions or concerns? Feel free to email us at firstname.lastname@example.org
Risks and challenges
We’ve been a leader in watch bands manufacturing for over 70 years. Thanks to that, we have a knowledge in product development and a network of suppliers we can trust.
We’ve been working closely for over a year with the best partners to refine every single details of the product. After many rounds of prototypes, we just launched the final moulds to start the production of the most innovative watch band you’ve seen and start shipping worldwide.
We are confident you’ll get your LABB on time with the highest quality standards. If anything unexpected happens, you can rest assured that we’ll never compromise the design and functionality of the product.
By backing this product, you’re helping us to bring the watch band experience to a new level!Learn about accountability on Kickstarter
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