Funded! This project was successfully funded on June 5, 2013.

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nuplug™ is a surge-protected extension cord that can attach to furniture: for convenient, comfortable smart-device use during charging.

nuplug™  brings power within reach! 

Get ready for a much more comfortable and convenient way to continue using your smart-devices while they are charging.  nuplug™ is an intuitive and functional solution for many of your power related needs, and with your support, we can make it available for everyone.

NEW BACKER LEVEL FOR THE LAST 8 HOURS INCLUDES THIS POSTER

WHAT OTHERS ARE SAYING

"you'll probably get more use out of this than any other gadget you buy this year"
"you'll probably get more use out of this than any other gadget you buy this year"
"nuplug: the attachable extension cord"
"nuplug: the attachable extension cord"
"An extension cord to get excited about. No, really."
"An extension cord to get excited about. No, really."
"quite a bit more versatile than most surge protectors"
"quite a bit more versatile than most surge protectors"
"adaptive accessibility is enhanced with this amazing new product"
"adaptive accessibility is enhanced with this amazing new product"
"a smart extension cord for your smart device"
"a smart extension cord for your smart device"
"a convenient extension cord which attaches to any furniture"
"a convenient extension cord which attaches to any furniture"
"add an AC outlet and USB ports to your couch or bed"
"add an AC outlet and USB ports to your couch or bed"
"access to an outlet without moving furniture"
"access to an outlet without moving furniture"
"will easily replace your old school power strip"
"will easily replace your old school power strip"

UTILITY

nuplug™ is a SURGE PROTECTOR- not just an extension cord that attaches to furniture.  As a result, it is a SAFER solution than your tangled extension cords, and a much more versatile solution than your bulky, dusty power strips.

nuplug is not only a great product for smart-device charging convenience, it is also a functional solution for:

  • Workplace & Workshop- attach to your desk, meeting room table, or workbench
  • Hotels & Airports- an inexpensive retrofit for places that have not yet incurred the major cost of infrastructure upgrades
  • Light Medical- for powered medical equipment in your home that needs to be located near the bed
  • Elderly and Disabled- for many of us, 'power within reach' constitutes a medical need, not just a novel convenience
  • Video Gaming- charging your wireless game controller no longer depends on your proximity to the game console
  • College Dorms & Small Apartments- where almost every available outlet is blocked by a piece of furniture, nuplug helps to make these spaces more functional
The loft bed just got alot better!
The loft bed just got alot better!
Convenient device use during charging
Convenient device use during charging
Workplace or Workshop: attach to the leg of a desk, table, or workbench
Workplace or Workshop: attach to the leg of a desk, table, or workbench
relax on the couch and enjoy continued use of your smart-device during charging
relax on the couch and enjoy continued use of your smart-device during charging
gamers wont have to rely on proximity to the game console to charge a wireless controller
gamers wont have to rely on proximity to the game console to charge a wireless controller
grandma will love the fact that nuplug alleviates the pain of having to reach behind the nightstand
grandma will love the fact that nuplug alleviates the pain of having to reach behind the nightstand
10 ft. cord with flat profile plug
10 ft. cord with flat profile plug
cord wraps between clamp faces for easy storage- cord management feature when device is installed is also on its way :)
cord wraps between clamp faces for easy storage- cord management feature when device is installed is also on its way :)

SPECIFICATIONS

  • 2- 120v AC power outlets (opposing orientation)
  • 2- 2.1 AMP output USB ports
  • Surge Protected (grounded & protected status lights)
  • 10 ft. (3 meter) device cord
  • FLAT profile plug
  • 1.625"+ clamp range (approx.)
  • Dimensions 5" W x 3.5" H x 3.5" D (approx.)
  • cord management feature to be added

NOTE: some specifications are subject to slight modification after testing finalization

PLEDGE REWARDS

COLOR OPTIONS

nuplug™ will be available in 2 colors:

You will be given the opportunity to vote on your favorite 5 of the 13 nuskinn colors shown below.  When we reach our stretch goals, you will receive the most popular nuskinns! 

VISIT THE COLOR SURVEY HERE:

http://kwiksurveys.com/s.asp?sid=cw05fzvowottpqb144405

WHAT IS A NUSKINN?

nuskinn is similar to a cell phone case- it is a fun and decorative piece that pops onto the front of nuplug, adding more style and variety to this useful product.  Here are some examples of what nuplug looks like with a nuskinn:

Note: actual colors may be slightly different than computer renderings shown.

Most of our rewards involve making a choice- colors, sizes, etc.

With respect to your nuplug color and/or T-shirt color & size, DON'T worry about that right now.  We will get that info from you AFTER the campaign is successfully funded.

What we do need from you now is your input on nuskinn colors!  Your vote really counts, so please provide your input and take the survey!

T-SHIRTS

For those of you who chose a reward that offers a T-shirt, that's awesome! Thanks! These are the 4 available colors, and the sizes available are S,M,L, XL, 2XL.

STRETCH GOALS

$150,000

If we meet this goal, every backer who contributes at a 'nuskinns upgrade' level will receive ONE nuskinn in the most popular color voted on.  You have the opportunity to vote on your favorite 5 of the nuskinn colors shown above, and if we meet this stretch goal, our most popular color at the time that we meet this goal will be revealed for all!  Voting will still be open for the second most popular nuskinn color.

$250,000

If we meet this goal, every backer who contributes at a 'nuskinns upgrade' level will receive a SECOND nuskinn in the SECOND most popular color voted on.  Once again, our second most popular color at the time that we meet this goal will be revealed for all!  Voting will still be open for the third most popular nuskinn color.

$350,000

If we meet this goal, every backer who contributes at a 'nuskinns upgrade' level will receive a THIRD nuskinn in the THIRD most popular color voted on.  Once again, our third most popular color at the time that we meet this goal will be revealed for all!

$500,000

If we meet this goal, every backer who contributes at a 'nuskinns upgrade' level will receive 2 MORE nuskinns in addition to the 3 you will already receive!  That's a total of 5 nuskinns! The 5 most popular colors voted on will all be yours!  

PURPOSE

This fundraiser is intended to provide us with the investment capital necessary to produce an initial production run of nuplug.

In order to do so, there are several major initial expenditures that we must incur; some of which include:

  • Additional product testing 
  • Re-engineering for injection mold manufacture
  • Product safety certification (eg. UL listing)
  • Production scale tooling costs

Additionally, we must budget for our unit production costs and shipping costs.  At our funding goal, we will have enough capital to manufacture a minimum order quantity (the minimum quantity that a manufacturer requires to actually bother making the product) which is a few thousand units.

Many of our internal components will be sourced overseas- this is inevitable as there are no longer manufacturers in the USA that make these products.  However, we do plan to manufacture the product housing, and assemble the product, here in the USA.  In fact, if we vastly exceed our funding goal, it may be possible for us to perform the assembly in-house.   

Strategic relationships have already been established with local parts manufacturers as well as overseas component suppliers.  When we reach our funding goal, we will be able to put our plans into immediate action.  

PROJECTED PLAN (major milestones)

HOW IT ALL STARTED

I can remember one of the first times the need for nuplug became abundantly clear.  One of my friends came over and brought his laptop to do some work.  As he pulled my sofa away from the wall to plug in his charger cord, I started thinking about a better solution.  I tried using a regular extension cord, but it ended up being more of a nuisance than anything else, since it was always hidden among the dust bunnies under the couch- or something I would hurt my foot with as I stepped on it.  I soon found that this problem was not just mine, and it was not just with my sofa blocking the outlet behind it.  From this point I started messing with some designs for a solution.  A basic illustration of our design progression is shown here:

Although this is somewhat of an abridged version, the major concepts and changes are shown.  After a few ideas and designs were thrown around, it was clear that this product needed to be less bulky than its predecessors, it needed to have as few moving parts as possible- for ease-of-use and durability, and needed to be versatile- to handle many situations and diverse furniture. I wanted nuplug to be a solution that was better than all the items sitting on the store shelves these days- and although there are many of them, there's really nothing out there that provides a clean, compact, intuitive, and versatile solution for this new need- I call it 'an impulsive need for convenient access to power'.  

Going back to the original time when i saw my friend wrestling with my couch to plug in his laptop cord- it became obvious that this was not going to be the only time when someone might want to have convenient access to power while sitting on the couch.  The explosion of smart-device prevalence in our lives has created a new level of behavior; that is, that we are no longer just setting down a cell phone to charge at the end of the day, then picking it up again in the morning.  We find ourselves desiring continued use of the device- especially when it needs to charge!  Therefore, we need a new solution for this relatively new problem- and that's how nuplug was born; nuplug is power within reach.

Risks and challenges Learn about accountability on Kickstarter

This project has a comprehensive business plan behind it. This business plan has been defended in and won awards at state and national competitions, including the grand prize at an international competition in early April- http://business.und.edu/entrepreneurship/entrepreneurshipchallenge.cfm

Nonetheless, risks have certainly been identified.

The ability to test and re-engineer the product, as well as identify the most appropriate final assembly materials is a short-term (timeline) risk. This is because each new material needs to be tested, and slight re-engineering needs to take place with the introduction of new material specifications and/or test results. In short, there are always potential unknowns in the redesign process that may necessitate creative solutions that add to our timeline. Although this is unavoidable and unpredictable, we have created a plan of action that will help us stay on task and organized. We will also continue to communicate with our community of supporters to inform you of our progress and update our expected delivery time.

FAQ

  • Yes and No- the current configuration is the USA/Canada/Mexico 3 prong 120V AC plug. However, you CAN use the product in conjunction with an international adapter (not included). International plug configurations will be available in the future.

    Last updated:
  • Yes, and yes I really do refer to her as 'Mema'

    Last updated:
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    18 backers

    THANK YOU! Your pledge helps us get closer to meeting our funding goal! In appreciation, we will keep you updated on our progress from now until we are shipping units!

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    100 backers All gone!

    EARLY BIRD SPECIAL!!! Get your very own nuplug in your choice of color (shown below) AND our nuskinns UPGRADE!! You will get a nuskinn for every stretch goal we meet, so if we meet all of our goals, you get 5 nuskinns! You will receive each nuskinn in the most popular voted colors (link to color survey below) as they get 'unlocked' when me meet our stretch goals! You will also receive all the gratitude incentives in Reward #1.

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    NUPLUG! At this funding level, you will receive a nuplug in your choice of color (shown below) as well as all the gratitude incentives in Reward #1.

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    61 backers

    NUPLUG FOR CANADA! Finally, after many requests and much research, I have found a more reasonably priced shipping method for you nice folks up there in Canada. Please be aware, however, that this shipping rate does not include any tracking or insurance. If you want those features, please just select the normal nuplug with international shipping option.

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    381 backers

    NUPLUG + NUSKINN UPGRADE! At this funding level, you will receive a nuplug in your choice of color (shown below) AND up to 5 nuskinns in our most popular colors. You will get a nuskinn for every stretch goal we meet, so if we meet all of our goals, you get 5 nuskinns! The most popular colors will be revealed as each stretch goal is met (link to color survey below). You will also receive all the gratitude incentives in Reward #1.

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    64 backers

    NUPLUG + NUSKINN UPGRADE + REPRESENT! You will receive your very own nuplug (choose color), a nuplug T-shirt (choose color & size), and the nuskinns UPGRADE!! You will also receive all the gratitude incentives in Reward #1.

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    1 backer

    CHIEF SPOKESMAN! get yourself a nuplug, t-shirt, and our chief spokesman poster (16" x 24") with a personal thank you note signed by the inventor AND by the poster model!

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    20 backers Limited (80 left of 100)

    DINNER'S ON ME! Enjoy an exclusive party and fine dining experience Tuesday, June 25 from 6-10 pm at the White Horse Country Pub in New Preston, CT. Also enjoy your very own nuplug (choose color), a nuplug T-shirt (choose color & size), & the nuskinns upgrade, which will be delivered at a later date.

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    TOUR & LUNCH! Enjoy a personal tour of our office/facility and lunch off-site. Each contributor at this level will be contacted individually to schedule this personal meeting. You will also receive your very own nuplug, T-shirt, and nuskinns upgrade, which will be hand delivered during your tour.

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    0 backers Limited (10 left of 10)

    SPECIAL DELIVERY! I will personally deliver your nuplug and take you out for lunch or dinner! Open to backers near major US city airports- please inquire first.

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  • Pledge $5,000 or more
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    1 backer Limited (7 left of 8)

    THE BOARD ROOM! Get the chance to sit in on one of our board meetings and provide input into the strategic direction of our company! Attendance will be contingent on your acknowledgment and agreement to our non-disclosure statements (to be executed in-person prior to meeting). We will also fly you here (major US cities only-inquire first), pick you up (within 60 miles radius or major airports), put you up, and take you out for a personal dining experience. You will also receive a regular nuplug, T-shirt, and nuskinns upgrade- hand delivered to you at the board meeting.

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Funding period

- (31 days)