Yang Liu- An idea born out of the frustration for her fiance’s crappy underwear - Yang’s love of product made JoeyWears a natural fit. Working with designers from Celine and LV, she’s created a new pair of pouched underwear to keep men-kind cool, comfy and looking good. #StopSweatyBalls

Jake Mellett - starting a business venture in a tequila bar had long been a dream of Jake’s, but starting an underwear company to save him from sweaty balls in a tequila bar - couldn’t believe his luck....

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Collaborators on this project

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Lauren Beech
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Alexander Walsh
Yang Liu
First created · 3 backed
Previous collaborators

Gold Mountain Media, Jake Mellett & Yang Liu, Alex, Cheng Zhou, Madina

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