Yang Liu- An idea born out of the frustration for her fiance’s crappy underwear - Yang’s love of product made JoeyWears a natural fit. Working with designers from Celine and LV, she’s created a new pair of pouched underwear to keep men-kind cool, comfy and looking good. #StopSweatyBalls
Jake Mellett - starting a business venture in a tequila bar had long been a dream of Jake’s, but starting an underwear company to save him from sweaty balls in a tequila bar - couldn’t believe his luck....
Have a question about this project?Ask a question