Project image
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£184
pledged of £70,000pledged of £70,000 goal
8
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, June 17 2013 8:28 AM UTC +00:00
Last updated June 17, 2013

Horny Speaker - A beautiful audio amplifier for smartphones

Horny Speaker is a beautiful audio amplifier designed for iPhone. Just plug your phone and enjoy the music. No electronics required.

Horny Speaker - A beautiful audio amplifier for smartphones

Horny Speaker is a beautiful audio amplifier designed for iPhone. Just plug your phone and enjoy the music. No electronics required.

£184
pledged of £70,000pledged of £70,000 goal
8
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, June 17 2013 8:28 AM UTC +00:00
Last updated June 17, 2013

About

What is Horny Speaker?

Horny Speaker is an audio amplifier box designed for iPhone, but potentially open to other smartphones. The product is the result of a self initiated brief at university (I just finished a BA in Art and Design at Kingston University), in which I tried to generate new products out of a specific form. I took inspiration from a prototype previously developed by me of cups for disable people (click here to find some picture of them on my website). The result is Horny Speaker, a beautiful gadget, which thanks to its statuesque and minimal look works great alone, as well as an actual speaker for iPhone. The design is very simple, but at the same time quirky and full of character to make it stand out from everything. The small Horny Speaker is also great to bring outside. I actually bought it a few times in the park and listen to music with my friends. A glorified boombox. Its look has also made people playing with it and start discussions, similar to what Philippe Starck's Juicy Salif Squeezer does. What have people done with Horny Speaker? They placed it in different positions, put it as in their heads as a pair of horns, put pencils and once they also suggested me to use as a flower's pot.

Horny Speaker's Story

Horny Speaker comes as an experiment in which I tried to start designing objects by thinking first about their aesthetics rather than the functionality. My inspiration in this case was Cups! a series of mugs for disable people made previously by me. 

Cups!
Cups!

I felt particularly intrigued by their shape resembling sea shells, and I decided to start working from that point. One of the first ideas which came onto my mind was to make a speaker; other solutions I considered were to make a vase, a pen holder and a watch. I started by making quick paper prototypes to test if the concept of audio being amplified would work: and it did quite well (the reason why I have not made a digital speaker was simply because of its complexity and my lack of knowledge).

Once I found myself happy with the "horny" shape, I started to build the final prototype in wood. It took about three weeks to finish them. The actual building did not take too long (a couple of days per speaker), but the correction of small imperfections, the sanding of the surface and the colouring of them took me way more time.

I have chosen orange and blue as final colours because of the different messages I wanted to link to Horny Speaker; the blue associated with the smallest dimension was intended to give the idea of a fresh and simple product perfect for teenagers. Small enough to be brought everywhere. The orange was used for the big speaker and it was meant to be a colour good for both younger and older generations. Something neutral but at the same time bright and distinctive, not just the usual black or white.

At first I planned to manufacture the Horny Speaker using the extrusion technique, but the high costs and the difficulty of producing such a big item, made me move on to injection moulding.

Who is Junior Claudio Christensen Theill?

Junior Claudio Christensen Theill is an Italian aspirant Product Designer. I have a FDA in Art and Design and I just finished the BA (hons) Top-up in Art and Design. Both of the courses were attended in Kingston University, U.K. The reason why I approached the Design world, and also why I made Horny Speaker, is my infinite passion for Aesthetics and technology. I always loved to make beautiful objects, especially if related to consumer electronics. 

The nitty gritty

The budget I need is £70.000. The money will cover the cost of the mould (approx. £10.000), the production of 1000 pieces (approx. £15 each), patenting costs (£700), packaging (approx. £1500), shipping within the U.K., VAT and Kickstarter's fees. I have estimated a profit of £10 per speaker. 

How and where will Horny Speaker be made?

The final Horny Speaker will be made out of plastic, using the injection moulding technique. The manufacturer chosen is OGM, a company based in Yarnton, near Oxforn, U.K. Once all of the money will be received, production will start. It has been estimated that by August 1000 Horny Speaker will be ready for shipping. The images show two prototypes made by me using wood, which resemble very closely the look and function of the final model. The only differences from the prototypes will be a line going around the centre of the device (as result of the welding of two parts) and a slightly different angle (one of the limit of injection moulding is that the object produced cannot be 90° degree straight, because otherwise it won't come out of the mould).

The Horny Speaker dimensions are the following:

  • Small - 20 x 10 x 10 centimetres
  • Big - 20 x 25 x 10 centimetres

The reason why both dimension of the speaker (small and big) cost the same is because all of them are made from the same mould (which has been designed around the big Horny Speaker). The piece will either have the "horns" cut off, or a metal panel will be placed inside the mould before the plastic gets injected.

When am I going to receive one?

Once received all of the money, the manufacturer will need about one month and a half to manufacture and assemble the products. According to the plan then, Horny Speaker should be in everybody's homes by August 2013. More detailed timing will be shared at the start of the production.

What is included with Horny Speaker?

I know, there are no extras included in the price of each Horny Speaker. But don't worry, I am thinking of something.

First, all of the bakers will be listed in the Horny Speaker website 's page called "The Heroes" (simply because you are heroes for me), and I am also planning to send a little surprise together with the product, it will all depend on the money collected.

Visit the Official Website of Horny Speaker for more infos and renderings.

The images show two prototypes made out wood by me which resemble very closely the look and function of the final model.

Horny Speaker Big in its essence
Horny Speaker Big in its essence
Horny Speaker Big in its essence
Horny Speaker Big in its essence
Horny Speaker with iPhone
Horny Speaker with iPhone
Horny Speaker before getting sprayed with a Blackberry
Horny Speaker before getting sprayed with a Blackberry
Using Horny Speaker whilst working
Using Horny Speaker whilst working

Risks and challenges

I prepared myself as much as possible before submitting the project to Kickstarter; costs and production timing are two valid examples. The idea was to reduce to a minimum sources of future problems. Having said that, this is the first time I am trying to create an industrially manufactured product. Therefore, if any serious problem should arise, I think the most responsible thing to do is to contact the bakers, let them know about the issue, and give their money back.

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Support

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    Pledge £1 or more About $2

    Do you like the idea, but you have not enough money for it? Support the project by donating me a few pounds. If you do this you'll be part of "The Heroes", the group of people which made Horny Speaker possible and your name will be displayed on hornyspeaker.com. Thank you eternally!

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Funding period

- (30 days)