We've had a fantastic time with this family project - from the design process to making a great Kickstarter video it has been a blast. But the clock is ticking down and we aren't going to get to goal.
Thank you to everyone who supported us, both those who pledged and those who cheered us on.
What went wrong? I mistakenly though that since fidget toys were so hot that marketing would be easier. But with 1000 spinners all vying for media attention it was impossible to get our message out. There certainly were other factors but this was the biggest.
So what's next? Good question! We are going to take some time to figure out the next steps and how to get funding for a production run. Once we have more to share I will send out an update to everyone via Kickstarter and post to the clickeybits.com website.
Again, THANK YOU so much to everyone who supported our campaign!
Side note: I'm still a big believer in Kickstarter. Some of you are now "following" me and so you will receive emails from Kickstarter every time I pledge to a project. If you find this annoying just un-follow me or click on "Opt out of following" on the Account Settings page.