Project image
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$2,421
pledged of $20,000pledged of $20,000 goal
38
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Oct 15 2013
iOoo ProductsBy iOoo Products
First created
iOoo ProductsBy iOoo Products
First created
$2,421
pledged of $20,000pledged of $20,000 goal
38
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Oct 15 2013

About

What People Are Saying About iDentity

*Update* Now Available in Circle Cutout Shape! 

Circle cutout
Circle cutout
Egg-shaped cutout
Egg-shaped cutout

Customize Your iDentity! Choose the Master Customizer pledge level for your one-of-a-kind iDentity! Submit the design, logo or text of your choice and have it laser engraved into one of our six color options! Be creative - use your Company logo, University logo or favorite sports team!

New York City skyline example
New York City skyline example
Company logo example
Company logo example

The iMac Reimagined

World's #1 Desktop Computer Just Got Even Better

  • Your iMac in Living Color. You've probably noticed...colors are officially "in". iDentity's brilliant colors add an element of style to any space.
  • Minimalist Design.  iDentity blends seamlessly with all iMac models made since 2009 (both “thick” and “thin” models), enhancing the overall aesthetics of the iMac while preserving the original design.
  • Innovative Approach.  Not only does iDentity look great, it’s smart as well.  Magnets embedded into the aluminum body keep it securely in place on your iMac and ensure that applying and changing your iMac’s iDentity couldn’t be easier.
  • An Apple-Worthy Accessory.  Obsessing over every detail of the design process, from materials selection, machining techniques, surface finishing, and quality management, we created iDentity to be the perfect complement to the iMac.
  • A Throwback to the Original.  In the spirit of what mastermind Jony Ive did with the original iMac G3, we want to make the iMac once again "the most colorful way to the Internet".  We couldn’t have said it better ourselves.
iDentity is made from solid aluminum and uses magnets for simple and instant application
iDentity is made from solid aluminum and uses magnets for simple and instant application

Invisible Innovation – How it Works

We spent a lot of time thinking about the best way to bring iMac and iDentity together.  In the end, there was only one design clever and clean enough to meet our “Apple-worthy” design requirement. 

  • No adhesives, no screws, no tools, no assembly required. iDentity rests securely in place on your iMac by way of an invisible force…magnets. Simply move iDentity into position and you’ll feel the iMac pull it into place.  Adjust slightly to match the edges, and it’s as easy as that!
  • Feel like changing the color? No problem! iDentity's smart design and wide range of colors give you the option to easily change between different iDentity colors in your collection, or to go back to the original silver for old time’s sake.

Key Features of iDentity for iMac

  • Works on all iMacs since mid-2009 (both “thick” and “thin” models)
  • Available in both 21.5" and 27" sizes to fit both iMac models
  • Smart design utilizing magnets guarantees easy application, a perfect fit every time, and lasting connectivity
  • Beautifully designed, iDentity was carefully crafted to complement the original form of the iMac 
  • Choice between a circle or an egg-shaped cutout to accentuate the Apple logo on your computer
  • High-quality, soft material assembled into the back of iDentity ensures you never scratch your iMac when changing colors 
  • Multiple color options available - Jet Black, Sky Blue, Forest Green, Orange, Red, Purple and a limited edition Kickstarter Green  

Select From a Range of Beautifully Anodized Colors


From Our Garage to the Factory – How it’s Made

The devil is in the details, and it's this attention to detail that makes iDentity insanely great. 

  • The Starting Block.  Each iDentity starts as a solid block of aerospace grade aluminum, the same that Apple uses for the iMac.  
  • Precision Machining.  Using Computer Numeric Controlled (CNC) machining techniques, each piece is 100% machined to exacting standards, milled to a dimensional tolerance of +/- 0.05mm. 
  • Surface Finish.  Achieving an Apple-worthy finish takes great attention to detail.  The machined product is first brushed, then glass bead-blasted, and finally put through a multi-stage anodization process to create a beautiful, deep coloring and smooth finish.
  • Assembly.  All the pieces come together on the assembly table.  Neodymium magnets are inserted into a machined groove along the top of the piece and a soft, high-quality urethane foam is applied to the back for cushioning.  
  • Quality Control.  No iDentity product is finished until it is tested in-house by our quality control team.  Each product is meticulously scanned for imperfections and tested on an iMac prior to packaging. 

Special Pledge Options for Kickstarter

Exclusive Finish in Kickstarter Green:  Pledges at the Limited Edition Kickstarter Green level will receive a special Kickstarter Green version of iDentity for iMac! This beautiful color is exclusive to Kickstarter backers who have helped get our product to market and won’t be available at retail.

2-, 3-, and 5-Pack Specials:  Can't decide which color? You don't have to! Choose a 2- or 3-pack to give yourself options at home. Choose a 5-pack and give them as gifts to your lucky friends and colleagues. 

Create Your Own iDentity:  Want to have a specific design or company logo in place of the Apple logo? Submit your own design and choose from one of our beautiful colors. We'll have your design or logo laser-etched in the center of a solid piece, creating your one-of-a-kind iDentity. You'll have a beautiful piece with your design or company logo etched in the center! 

Delivery Schedule

Kickstart Us the Rest of the Way!

This project has been in the works now for almost a full year. And now, after months of design iterations, sample testing, factory inspections and supply chain preparation and analysis, iDentity is ready for market. Now we are asking for your support to help us finance the first major production order. Here are a few of the ways in which your pledge money will help us to share iDentity with the iMac community:

  • Expanded tooling and development 
  • Enable us to meet Minimum Order Quantity (MOQ)
  • Innovative retail packaging design and production

Delivered and in Your Hands
With your support we are targeting to have iDentity for iMac to every backer by mid-November. We hope you are inspired and excited by our campaign and choose to support the project. Like us on Facebook and follow us on Twitter! We need your help!  Please spread the word to ensure that we have a successful campaign!

What's Next...

We want to share iDentity with the iMac community worldwide and Kickstarter is our launchpad.  Our suppliers are now well prepared for large-scale production of 21.5” and 27” products.  Kickstarter supporters will be first in line to show off their new and improved iMacs.  What else is happening?

  • iOoo Products Website.  After completion of our Kickstarter campaign, the iOoo Products website will be officially open for online business.  We hope you will come and check us out at www.iOooProducts.com
  • Expanded Options for iDentity.  Before Christmas, we want to increase the range of options for our customers.  This will include additional color options for the aluminum series along with the addition of new materials to the product line, including bamboo and carbon fiber iDentity products!  
  • Retail Sales Push.  With a successful Kickstarter campaign behind us, our sales effort will begin by hitting the phones and the open road to put iDentity into retail and reseller shops worldwide.  

Thank You!

The success of this project depends on you! Please share with any friends that appreciate good design and well-made products, especially if they have an iMac. Help us infuse life into the iMac community!

We’d like to thank you from the bottom of our hearts for your support. As production moves forward, we'll provide regular updates with the latest developments and projected shipping times. Check the FAQ section for more details, or post us a question.  We’d love to hear your feedback.

Product Specs

21.5" iMac Model

  • Length x Width x Thickness:  528mm (20.79") x 65mm (2.56") x 1.9mm (0.075")
  • Weight = 142g (0.31lbs)

27" iMac Model

  • Length x Width x Thickness:  650mm (25.59") x  65mm (2.56") x 1.9mm (0.075")
  • Weight = 175g (0.39lbs)

Legal Stuff
iDentity is protected under a provisional patent.  
Apple is a trademark of Apple Inc., no endorsement implied.

Risks and challenges

We are dedicated to getting your iDentity out to you as soon as possible. The iDentity is an experience that we want to share, and we want it to be a 100% quality product. It took numerous prototypes and design changes to come to the final design. We have been working with our manufacturing partners to mitigate the risks in volume production of this product and are well positioned to execute our delivery. We have provided the Kickstarter community with a conservative estimate of when delivery of iDentity can be expected. If we do face a delay in meeting our anticipated delivery deadline, we will immediately send out an email with a status update on the project.

Thank you for your support. As production moves forward, we will update regularly with the latest developments. Check the FAQ section for more details, or post a question. We love our product and would be happy to elaborate on the design and production process.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    FOUNDING MEMBER: Believe in the project but don't have an iMac? Show your support by making a pledge and receive special updates on our progress and new products as they are released!

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    6 backers
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  2. Select this reward

    Pledge $35 or more About $35

    FIRST BUYER REWARD: For being the first to support us in our project, you will receive an iDentity in the color of your choice (Retail price $50). Add $10 for a 27" iMac. Free shipping to Continental US buyers!

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    Ships to Anywhere in the world
    Limited 17 backers
    $
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  3. Select this reward

    Pledge $40 or more About $40

    PROJECT BACKER: Choose your favorite from our range of colors (Retail price $50). Add $10 for a 27" iMac. Free shipping to Continental US buyers!

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    1 backer
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  4. Select this reward

    Pledge $50 or more About $50

    LIMITED EDITION KICKSTARTER GREEN: We love Kickstarter and wanted to create a special edition piece to show our appreciation for this amazing platform. At this pledge level, we'll send you a special Kickstarter Green iDentity that will never be made available at retail. Add $10 for a 27" iMac. Free shipping to Continental US buyers!

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    4 backers
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  5. Select this reward

    Pledge $70 or more About $70

    2-PACK SPECIAL: Mix and match! Choose your two favorite colors and have the ability to switch colors when you feel like it. Add $20 for 27" iMac size. Free shipping to Continental US buyers!

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    Ships to Anywhere in the world
    0 backers
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  6. Select this reward

    Pledge $85 or more About $85

    MASTER CUSTOMIZER: Design your own iDentity! Submit your own design or logo and we'll have it laser engraved in place of the egg-shaped cutout in one of our standard colors. You'll have a beautiful solid piece with your design or company logo etched in the center. Add $10 for 27" iMac size. Free shipping to Continental US buyers!

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    5 backers
    $
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  7. Select this reward

    Pledge $100 or more About $100

    3-PACK SPECIAL: Mix and match! Choose your three favorite colors and have the ability to switch colors when you feel like it. Add $30 for 27" iMac size. Free shipping to Continental US buyers!

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    Ships to Anywhere in the world
    2 backers
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  8. Select this reward

    Pledge $150 or more About $150

    5-PACK SPECIAL: Mix and match! Choose your five favorite colors and have the ability to switch colors when you feel like it. iDentity also makes a great gift for the upcoming holidays! Add $50 for 27" iMac size. Free shipping to Continental US buyers!

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Funding period

- (56 days)