Project image
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$35,668
pledged of $56,000pledged of $56,000 goal
691
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, April 18 2016 3:00 AM UTC +00:00

Coffee Brake Mug: C(ʟᴇᴠᴇʀ) Dᴇsɪɢɴ. ☕

Coffee Mug ➕ Bike Brake ➕ Scallywag Style. Come along for the ride!

Coffee Brake Mug: C(ʟᴇᴠᴇʀ) Dᴇsɪɢɴ. ☕

Coffee Mug ➕ Bike Brake ➕ Scallywag Style. Come along for the ride!

$35,668
pledged of $56,000pledged of $56,000 goal
691
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, April 18 2016 3:00 AM UTC +00:00

About

Ditch your boring mug for c(ʟᴇᴠᴇʀ) design that’s built to last. 

The story of how a bike brake lever wound up fused to a stainless travel mug is comical. Lucky for you, it’s also a bit of accidental genius.

My wife Lisa and I designed and hand-crafted early versions of the Coffee Brake Mug—shipping them to happy customers in 27 countries. With new (v4) samples in-hand, we’re asking for your support to ramp up production on a big order. Get in early and help us bring the stronger, larger, beautifully designed Coffee Brake Mug to java junkies & cycling survivalists everywhere.

We’re offering Kickstarter backers up to 50% off the $30 retail price—leaving you some cash for coffee, inner tubes, mustache wax, etc. … Come along for the ride!

It kind of happened by accident. It was a frigid Minneapolis morning and I was commuting into work on my bike like any other day, when all of a sudden, my front wheel slid on a sheet of ice and I crashed. My trusty mug (and hot coffee) hit the ground and the plastic handle shattered into a million pieces. I did what any other person would do—I brought my broken mug into my bike shop, scrambled around in a parts bin, and pulled out a used brake lever and attached it. Voilà! The Coffee Brake Mug was born!

This is a reenactment of what happened.
This is a reenactment of what happened.
Ben and the original Coffee Brake Mug
Ben and the original Coffee Brake Mug

So since necessity is the mother of addiction ... er, invention ... what was a quick fix for me soon became a revolution. We made 20 and they sold in a week. We made 70 more and they sold out too. We made 1500 and they sold around the world. And now you too can have a Coffee Brake Mug.

Over the last few years, many of you have reached out, urging us almost daily to bring it back to market. The Coffee Brake Mug v4 brings together the best features of all previous versions:

v4 improvements: increased stability, increased capacity, screw-on lid, larger sip spout, Coffee Brake badge, even more durable.

Taking Advice from a Design Pioneer:

I remember sliding the original Coffee Brake Mug v1 across the table and asking Tom Ritchey, "What would you do to improve this?" He suggested mitering the hoods to match the curve of the mug to increase the strength between the two components. We discussed the idea of welding the lever directly to the mug but that was thrown out due to the challenge of properly fusing incompatible metals. He encouraged me to take these ideas to the shop and work with them. “Don't expect someone else to innovate or improve your product. Get in the shop and weld and try new things yourself. Figure it out. Trust your eye.” All of these exhortations were helpful to me and I took his advice seriously.

Building Mugs and a Family: 

He also encouraged me to build and assemble the product myself as much and for as long as I could, and that's exactly what we did for v2, and then again for the 1500 unit v3 run a few years ago. We set up an assembly line in our home shop and basement. I would take a case of 24 mugs at a time and tig weld all of the weld nuts on, and then bring them into the basement for the lever application. My wife shaped the curve of the brake lever hoods on our pedestal grinder. We each had our little jobs and we enjoyed all of the different processes along the way. After that, we also managed to produce a beautifully designed baby boy (if we do say so ourselves).

Putting a Better Mug in Your Hands: 

To this day, we keep hearing about how those first mugs are still kicking around and serving people after all these years. But we wanted to return to the straight-sided mug that started this whole thing, for the capacity, stability, and toughness factors. We couldn’t find the mug we needed so we started working with a manufacturer last summer to retool some moulds and create it. With the new mug came a need for a new attachment process. With v3, because of the tapered bottom of the mug, we were able to bend the brake levers enough to fit an allen wrench in the gap and put the bolt straight into a weld nut. But a straight-sided mug meant there was no gap in the handle, so we had to go in another way. This also required a custom mould for the attachment.

Putting our Future in Your Hands: 

With larger minimum order quantities, intense customization, and an increasingly active toddler running around it doesn’t make sense to build them ourselves this time around. (The cost would be prohibitive and we would likely go insane :) So we’ve found a great team of people who work with other bike companies to help us bring the best Coffee Brake Mug to life. They care about the details as much as we do, and are just as excited as we are to see this Kickstarter succeed! When you help us here, you get a brake on the mug AND the price. You also get our undying appreciation. Thank you!  - Ben & Lisa


    We are offering our Kickstarter backers a discount over the retail price of $30. Take advantage of this special offer and help us start full production!
  • ONE Mug - from $20
  • TWO Mugs - from $36
  • FOUR Mugs - from $68
  • TEN Mugs - from $150
  • TWENTY FOUR Mugs - from $400
  • Or get one of Ben's original mugs for $10,000!
Super Early Bird pricing shown.

This motley crew was featured on Discovery Channel. The shop is now gone. But the scrappy, borderline-genius, borderline-crazy design lives on in the Coffee Brake Mug!

"Coffee Brake" and the trade dress residing in the mug design are trademarks of Scallywags. Mug design Copyright Scallywags 2016.

Interested in featuring our story? In this LINK you will find everything you need, including a press release and high resolution images. Want more? Just mail us at shout@coffeebrakemug.com. We are available for interviews upon request.



The team at Brand Purveyor helped tell our story and put the KICK in the KICKSTARTER! 

Will you share this and help us reach our goal?

Risks and challenges

We've sold internationally in smaller quantities, and this accounted for 35% of all orders for v3. The challenge of including shipping for that many international orders in this v4 goal meant we had to get creative, but we've worked hard to deliver them to you as cost effectively as possible.

The research and development phase is already done, and we have actual production samples in hand. We're just fine-tuning the QC process as we speak. Since minimum order quantity is higher with v4, just need to place a large enough order to keep technology up and costs down. Naturally, production can be delayed due to unforeseen circumstances, but we believe that ample time has been included to deliver rewards as stated. If there are any delays, backers will be updated promptly via Kickstarter. We want to take care of our supporters!

Please share this project and help us get a mug to you and everyone else who deserves a Coffee Brake!

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Support

  1. Select this reward

    Pledge $1 or more About $1

    THANK YOU!

    Show us some love.
    Get campaign updates.
    Become an honorary Scallywag!

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    Pledge $5 or more About $5

    INVITE A FRIEND TO COFFEE

    Personal video shout out from Ben or his stunt double with your name and a friend's name, inviting them to have a Coffee Brake with you!

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    Pledge $20 or more About $20

    Sᴜᴘᴇʀ Eᴀʀʟʏ Bɪʀᴅ MUG ☕

    Get ONE awesome mug at 33% off retail!

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    Ships to Anywhere in the world
    Limited 99 backers
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    Pledge $25 or more About $25

    ONE MUG ☕

    Get ONE awesome mug before they're in stores.

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    Pledge $46 or more About $46

    TWO MUGS ☕☕

    Get TWO awesome mugs before they're in stores.

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    28 backers
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    Pledge $88 or more About $88

    FOUR MUGS ☕☕☕☕

    Get FOUR awesome mugs. It's like buying three and getting one FREE!

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    12 backers
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    Pledge $180 or more About $180

    Eᴀʀʟʏ Bɪʀᴅ MUG x10
    ☕☕☕☕☕☕☕☕☕☕

    Get TEN awesome mugs at 40% off retail!

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  8. Select this reward

    Pledge $180 or more About $180

    BIKE SHOP 10 MUGS -LOCAL DELIVERY

    Get 10 mugs in your bike shop before anyone else has them. We’ll deliver them personally within a 150 mile radius of Huntsville, AL.

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  9. Select this reward

    Pledge $210 or more About $210

    TEN MUGS
    ☕☕☕☕☕☕☕☕☕☕

    Get TEN awesome mugs at 30% off retail!

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    1 backer
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  10. Select this reward

    Pledge $400 or more About $400

    BIKE/COFFEE SHOP 24 MUGS -LOCAL DELIVERY

    Get 24 mugs in your bike shop before anyone else has them. You’ll get them for $16.67 each and can sell them starting at $29.99. We’ll deliver them personally within a 150 mile radius of Huntsville, AL.

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    Pledge $400 or more About $400

    BIKE/COFFEE SHOP 24 MUGS

    Get 24 mugs for your bike shop and sell them for $29.99 and up.

    Increase your pledge by $400 increments for additional cases.

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    Pledge $5,000 or more About $5,000

    FRIENDS OF SCALLYWAGS (FOS)

    Ride with Ben.

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  13. Select this reward

    Pledge $10,000 About $10,000

    OUR SUPERHERO

    The ORIGINAL v1 mug. You know, the one you keep hearing about. The one that started it all. There's only 1, but Ben is willing to part with it if you invest in his campaign. And we’ll throw in a case or two of v4 mugs if you’d like.

    Be the only one in the world with Ben's v1 Coffee Brake Mug. Free shipping! :-)

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    Pledge $10,000 About $10,000

    NEW BEST FRIEND, V2 MUG + RIDE

    An original v2 mug. Only dozens of these were made and will never be made again. Ben and Lisa only have one left, but it’s yours. As well as a bike ride with Ben and an awesome weekend of activities in Huntsville AL. Travel expenses are not included, but this super-rare mug is. And we’ll throw in a case or two of v4 mugs if you’d like.

    This is sort of like adopting one of our kids, but it comes with Free shipping!

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    Pledge $23 or more About $23

    Eᴀʀʟʏ Bɪʀᴅ MUG ☕

    Get ONE awesome mug at 23% off retail!

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    Ships to Anywhere in the world
    Reward no longer available 150 backers
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    Pledge $36 or more About $36

    Sᴜᴘᴇʀ Eᴀʀʟʏ Bɪʀᴅ MUG x2 ☕☕

    Get TWO awesome mugs at 40% off retail!

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
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  17. Reward no longer available

    Pledge $42 or more About $42

    Eᴀʀʟʏ Bɪʀᴅ MUG x2 ☕☕

    Get TWO awesome mugs at 30% off retail!

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
    $

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    Pledge $68 or more About $68

    Sᴜᴘᴇʀ Eᴀʀʟʏ Bɪʀᴅ MUG x4 ☕☕☕☕

    Get FOUR awesome mugs at 43% off retail!

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    Reward no longer available 25 backers
    $

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  19. Reward no longer available

    Pledge $80 or more About $80

    Eᴀʀʟʏ Bɪʀᴅ MUG x4 ☕☕☕☕

    Get FOUR awesome mugs at 33% off retail!

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    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $

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    Pledge $150 or more About $150

    Sᴜᴘᴇʀ Eᴀʀʟʏ Bɪʀᴅ MUG x10
    ☕☕☕☕☕☕☕☕☕☕

    Get TEN awesome mugs at HALF OFF retail!

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    Reward no longer available 10 backers
    $

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Funding period

- (32 days)