Of course you do!
When we're stressed during the day, we typically feel fatigued, unmotivated, and unfocused.
When we're stressed in the evening, we typically feel tense, restless, and can't relax enough to sleep well.
With your support, we're developing and launching our herb-infused Stress Tea and Stress Cookies to help reduce stress and improve psychological vigor (defined as "a 3-tiered mood state characterized by physical energy, mental acuity, and emotional well-being").
Stress Tea is a patent-pending formula with fresh green tea leaves combined with "balancing" herbal extracts including American ephedra and New Zealand pine bark, to deliver "Focused Alertness" (e.g. balanced mood state)
Research presented at the American College of Nutrition (Nov 2015) and the American College of Sports Medicine (June 2016) have already shown our herb-infused Stress Tea to deliver highly significant benefits including:
- 41% Lower "negative mood state" (Stress, Tension, Irritability, Anxiety)
- 100% Higher "positive mood state" (Focus, Mood, Energy, Well-Being)
Stress Cookies are formulated to boost mood, enhance relaxation, and improve sleep quality - what we refer to as "Relaxed Calmness" (but not drowsiness).
Stress Cookies are:
- All-Natural, Hand-Made, Organic, & Delicious
- Healthy - with 10-grams of Protein, Healthy Fats, and Healthy Carbs
- Slightly Sweet & Slightly Salty (just right when you’re stressed)
Stress Cookies contain a proprietary blend of 4 research-proven herbs that each address a different aspect of stress:
Theanine (psychological stress) - a unique amino acid naturally found in green tea leaves. Theanine reduces the beta brain waves associated with tension/anxiety - and increases the alpha brain waves associated with relaxed alertness and calm focus.
New Zealand Pine Bark Extract (physiological stress) - contains OPCs (oligomeric proanthycyanins), that protect the body and brain from inflammatory and oxidative stress - improving both mental performance (of the brain) and physical performance (of the body).
Japanese Asparagus Extract (cellular/environmental stress) - a novel amino acid profile stimulates the production of anti-stress compounds called heat-shock proteins (HSPs) that improve the body’s stress resilience at the cellular level.
Corn Grass Extract (sleep deprivation stress) - contains high levels of MBOA, a non-drowsy melatonin-like phytonutrient that improves mood during the day and dramatically enhances sleep quality at night.
Our project is all about helping people to balance their stress levels during the day (Drink Stress Tea - for Focused Alertness) and at night (Eat Stress Cookies - for Relaxed Calmness) so we can all Feel Great (with Balanced Well-Being)!
Risks and challenges
We've already created and tested several prototypes of our Stress Tea (fruit punch & mango peach flavors) and Stress Cookies (crunchy peanut butter & dark chocolate flavors) - so we have a good start on the overall flavor profile. They taste great!
Initial research studies have already shown significant improvements in overall mood state, stress levels, and sleep quality - so we have a good start on the overall efficacy. They work great!
As with any new product development project, we might find that our customers want our Anti-Stress Functional Foods to be sweeter (or less sweet) - or saltier (or less salty) - or come in more (or fewer) flavor options. We might decide to make the cookies crunchier (or chewier)? We might decide that instead of a ready-to-drink tea, our customers prefer a powdered "mix it yourself" version (or they want both)?
Bottomline is that we're off to a good start, but to get to the proverbial "next level" we NEED YOUR HELP to guide us with feedback about what you like; what you don't like; and what you'd like to see more/less of.
We're in this project together!Learn about accountability on Kickstarter
- (30 days)