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The Sudsy is the companion you're always happy to see in the shower. Keeping your cans and bottles happily positioned within reach.

Our Story

Craig Conant (left) and Craig McRae hanging out at 'the bean' years before the sudsy was born.
Craig Conant (left) and Craig McRae hanging out at 'the bean' years before the sudsy was born.

Way back when... the two founders - Craig & Craig - were roommates at the University of Cincinnati. They met by chance due to some loud music playing through the halls (Oasis) and soon found that they were both just as ambitious and fun loving as the other. Years later, still friends with towering ambitions, they came together to start a new chapter in their lives. 

In the Winter of 2010 Craig C. had a vision of creating something that we've all thought about at one point or another; a beverage holder for the shower. The idea to create one of his own only came after researching the trenches of the internet in order to purchase one and coming up empty handed.

Obviously, simply creating a product isn't that easy. After a few phone calls to some manufacturing companies and research into the patent process, he began to hammer away at some metal in his garage. This spawned the beginning of a project (yet to be named) and a year long journey to this very Kickstarter page. This is how the Sudsy was born.

original packaging label idea
original packaging label idea

In February of 2011 Craig C. reached out to his long time friend Craig M. (yeah, we know...) for some help and advice. The partnership would lend itself to the project's website, technology, design, sales and marketing. Over the next year they took rudimentary concepts through the paces, be it design or branding. The two worked together to bring a final marketable product that they were both proud of. 

Thank you for taking the time to view our page. We are very excited about this project and appreciate the opportunity from Kickstarter and all of the support - Craig C. & Craig. M

Design & Manufacturing Plan

Our number one priority for the Sudsy was to engineer the initial prototype into a smart and attractive design. Once we met the team at Process 4, we knew we were in good hands.

Process 4 (located near Cleveland, Oh) has been in business for over 20 years and has worked with companies of all sizes to design and develop products. This experience has given them the knowledge to direct customers to the best possible manufacturing approach for innovative products in every possible field including: medical, industrial, sporting equipment, toys, office, hardware, and housewares – The list is long and comprehensive. Process 4 has products sold in almost every major retailer as well as the market place of made-for-TV products.

We later learned that Process 4 built a very strong relationship with a plastic manufacturer they have been in business with for years. They speak highly of their operations, are very confident in their timelines and have proven time and time again in respect to the quality of their products.

If we are able to reach our goal, the very next step is to order the first run of the Sudsy.

We are excited and very fortunate to be working with a local industrial design firm and look forward to the manufacturing process and an on time delivery!

Early Concepts and Prototypes

first prototype, made out of metal in the garage
first prototype, made out of metal in the garage



First 3d printed prototype
First 3d printed prototype



second 3d prototype - longer neck for better support
second 3d prototype - longer neck for better support
aside from a slight branding change, this is what the final version looks like
aside from a slight branding change, this is what the final version looks like

Patents

One of the most exciting aspects of this project was obtaining the 'patent pending' status. This alone set us back quite a bit on our initial investment money as well as a large amount of time. We have had the pleasure of working with an excellent patent firm in Cleveland that has helped us expedite the process and made the experience far more enjoyable than we thought possible.

Patent drawings below:

patent drawing showing components
patent drawing showing components
patent drawing showing three sizing options
patent drawing showing three sizing options

Action Shots

Risks and challenges Learn about accountability on Kickstarter

One of our main concerns lies in the quality of the plastic in our production run. While our prototypes are made from a sturdy plastic that is designed to give a good initial impression of the final product, the plastics being used by the manufacturer are still untested by us. We have been assured that the plastic is "practically indestructible", yet this is only the word of the manufacturer and not our own.

Another issue is distribution. We have the DIY solution, which we like. However, if our demand exceeds our ability to distribute independently, we have alternate optons such as fulfillment/S&H companies that are very interested in working with our company.

Timeline is a concern. Our priority is getting the product to each backer and consumers as soon as possible. If our demand is high enough we can expedite the shipping process (which is quite expensive) using air vs freight from the manufacturer.

The tooling process is quite complex, and we've learned a lot along the way. Depending on the amount of components the tool uses, the lifecycle of the tool can change. The more expensive the tool, the longer the lifetime. We would like to use the best tool possible with the funds that are available. This won't change the cost or quality of the product, just how many we can make in each run.

FAQ

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  • Pledge $1 or more
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    5 backers

    Our deepest gratitude for your contribution, and a warm fuzzy feeling. You will also be "on the list" for our project updates.

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    41 backers Limited (9 left of 50)

    Fast First Fifty! For not hesitating to back us early, you're in for a Sudsy at a huge discount from our retail cost.

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    9 backers

    You get a Sudsy! Not only are you getting a steal on the retail value, you also get the unbridled sense of satisfaction knowing you're making this project a reality.

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    29 backers

    Kickstarter Green! We're making a limited run of these once, just for our backers! Once these are gone, they're gone.

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    4 backers

    Internacional! Shipping for orders outside of the US. This offer is for a Sudsy shipped to the country of your choice. Preferably where you live...

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    10 backers All gone!

    You get a Sudsy, and your mug on our website. You will earn a permanent fixture on our homepage amongst our product shots (shared with other backers). You'll be the envy of the entire internet!

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    5 backers

    "Frat Pack" - A custom Beirut (beer pong) table and a Sudsy. (We'd give you more if we were allowed) The table comes with the Sudsy logo and custom holes for your cups to fit in to, all on a green table top to with the Sudsy logo to commemorate this Kickstarter campaign. Table Info: Unfolded: 96" long x 24" wide x 29" high. Folded: 24" x 6" x 24" Weight: 23 lbs.

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Funding period

- (30 days)