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The Revolutionary Sports Bra & Fitness Apparel
The Revolutionary Sports Bra & Fitness Apparel
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222 backers pledged $20,448 to help bring this project to life.

About this project

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$20,448

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"As a mother of four and a fitness pro I felt there was a lack of fun fashionable fitness apparel options, and I was sick of wearing two to three sports bras at a time just to get in a good work out!"

What is Shefit™ ?

We are about to revolutionize the sports bra industry and bring fashion to fitness.

Shefit™ empowers the strong beauty in every woman by developing athletic apparel with the highest level of support, comfort and style specifically designed to enhance your workout. Every female who wants great support and fabulous style—regardless of breast size—needs and loves Shefit™!

Shefit™ is also committed to encouraging and supporting a community of women and girls as they discover and capitalize on their outer power and inner strength. By supporting the Shefit™ campaign, you can help us to make this dream a reality. We want to see women and girls everywhere regain their confidence back with the revolutionary Shefit™ sports bra and put fashion back into fitness with our apparel line.

 Check out our Interview video on Take 5 & Co: watch here

Testimonials

What’s our plan?

We want to get this bra and apparel line into the hands of women and teens everywhere. The more we raise the more we can produce. We can also finally start to work on other versions of our revolutionary sports bra line and more collections. We have all prototypes finished and our patterns and sizing are completed. Our quality control is checked, we have sweat tested all of it and we are ready to ROCK! If we reach our funding goal of $18,000  your pledges will go directly towards moving the very first Shefit™ line from final prototype stage into production phase right here in the USA. If we exceed our goals we can add to this campaign: The bra; in white and one or two of our fashion forward apparel pieces into production.

How can you get involved and Who currently is involved?

We would love nothing more than to have you on board to back our project. To show you how appreciative we are of that, we are rewarding each of our Kickstarter backers with products from our very first production run. DO NOT miss out on this opportunity. We have teamed up with a leading athletic fabric supplier in the USA, a globally renowned plastic surgeon and an amazing patterning team with over 20 years of athletic experience. We refuse to cut corners and are ready with your pledge to make this vision a reality!

The Revolutionary Sports Bra…what makes it different?

SheFit Sports Bras work as hard as you do: The revolutionary sports bra Personal custom fit allows you to LOCK & ROCK™.

 Shefit™ sports bras offer these strong features and benefits: 

  • Velcro technology = A custom adjustable fit
  • 1” wide shoulder straps = Maximum support & comfort
  • 2” bust band = Cup size adjustability & support
  • 2-way-wear shoulder straps = Flexibility
  • Wash & Wear = Same fit every time
  • Zip-in & Zip-out = Easy with our Lock & Rock™ technology

No more band rolling, falling out of the bottom, chafing, stretched out straps or shoulder digs!

Why Lock & Rock!™ with Shefit?

You work hard to be in such great shape; why wear a sports bra that pushes you into poor shape? It’s a fact, 8 in 10 women are wearing the wrong size bra. Shefit™ sports bras are scientifically designed and highly adjustable: allowing for a custom fit and supportive comfort for every workout, every time.

Many large-busted women have to wear two or three bras just to try to stop the bounce. No more! You’ll find our bras will adjust to fit as well as your favorite pair of jeans! Wash and wear, zip right back into a great fit. Our comfortable fabric won’t stretch out, our Velcro holds you securely, even our band and straps won’t stretch or roll. No more falling out of the bottom either!


Up to 56% of women experience breast pain during workouts.* We think this is inexcusable! Shefit™ bras are designed so the shoulder and bust bands carry the weight of the bust – so pain, bouncing, and stretching are minimized. No other bras offer these revolutionary features. Your Shefit™ bra truly will become your best workout buddy!

You can reduce bounce by 73% with the right bra strap. *“Any type of bounce can affect the natural breast tissue, causing sag over time.”


Don’t settle for average workouts or for average workout gear. With Shefit™, you will love customizing our Sports bra to the perfect fit for any workout, anytime! JUST FOR YOU!

* New York Times, Wikipedia

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Scientifically Smart

According to Dr. Bengtson, “If we can control the lower pole of the breast, the area of the breast beneath the nipple to the fold where the breast attaches to the chest, we can control the outcome of surgery and the effects of repetitive movements.” 

"Shefit™ gives secure support. It’s the only sports bra I have found with enough strength in the shoulder and a breast cup design that supports any size breast softly and comfortably – without too much compression or chest constriction. It’s completely adjustable for each patient’s personal, perfect fit." - Dr. Bradley Bengtson -- MD, FACS


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 The Perfect Fit

Creating the right fit really hinges upon 3 things: Cup Size, Band Size & Straps

At Shefit™, we’ve tested and retested, trying countless designs and materials on each product. Our promise to you is that Shefit™ is the best, most revolutionary bra you will ever own.

SIZE NOTE: Once the campaign is over and pledges are cleared someone will contact you on size and we have a web box that can calculate those for you to make it easier.

SIZE CALCULATOR: You can also calculate your bra size on our website. (click on the 'perfect fit' tab on the Bra page)

Cups

In order to provide maximum support, the cup must fully encapsulate the breast. Spillage indicates that you need a larger cup size. To take full advantage of a compression bra like Shefit™, be sure to scoop up each breast and fully position it into the bra cup, comfy and secure.

Band Size

Band width is the most unique and important component of the Shefit™ bra. Our comfortable, full 2-inch, stretch-tight elastic band creates a very supportive shelf that when cinched how you like it, will suction to the rib cage. This is where all other bras miss the mark. When there is no support in the shelf/band area, the shoulders support the entire weight of the breast and then there’s that awful risk of the breast falling out the bottom of the bra. You’ll love the sense of security with this band. When fitted properly, the band suctions to the rib cage, letting you feel super secure and confident. This allows you maximum adjustability and a custom secured fit. With 8” of adjustability; simply hook the strap to any part of the bra and adjust as needed. More loose for less-intense workouts and cinched tightly for high intense exercise. Only the Shefit™ bra has this patented technology!

Straps

The patented bra straps provide comfort through unique, infinite adjustability. The comfortable, 1-inch, non-stretch Velcro® on the straps allows you to control the fit as you desire. You will never again need to tolerate a thin strap digging into your shoulder or stretching out, resulting in greatly compromised support. Our straps, with 15 inches of adjustability, will truly disperse the weight of your bust. Properly fitted straps will take all the weight off your shoulders. Loosening and tightening the Shefit™ sports bras is simple and easy. If you are doing yoga or taking a bike ride, you can adjust the straps for less support, instantly giving you more freedom. For your high-intensity workouts that need a stronger hold, simply cinch them right back up. While the Shefit™ bra eliminates breast bounce, you will never again feel self-conscious during a workout.

* Due to the custom fit of the straps and band, this is a perfect option for those who are pregnant or nursing!

Zip In - Zip Out

Once you set your desired fit, you simply zip in and out - wash and wear - the same fit every time! Just like your favorite pair of jeans our fabric will not stretch out but snap right back to shape. Only the Shefit™ bra gives you the Lock & Rock™ technology… are you ready to rock? Hell Yeah!

*Made of anti microbial fabrics and power mesh.

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Shefit Apparel Collection

Our Shefit™ 2013 Collection includes a great range of top quality products to rock every workout, every time! Our items take you to and from the gym in sassy style! We can add more items if we exceed our goal!

We have selected the best performance fabrics on the market! We all want the most comfortable fabrics touching our skin during a workout. Our moisture management fabric features sweat absorption to keep you comfortable and dry. Our items are so easy to care for! Wicking, breathable and with enough stretch to give you a streamlined, flattering fit, our supplex® blend makes a super-comfortable travel fabric, too.

  • Some of our fabrics: Supplex® Nylon/Lycra® Spandex.

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Our Story

“No fancy biomechanics testing was needed to prove:
1. None of the sports bras I have ever tried were working and
2. Custom adjustability and the right amount of compression are key to perfect support

"After years of failing to find great fit to match my intense workouts, I was sick of struggling with pain and workouts that lacked intensity--not to mention all the self-conscious moments. Through many pregnancies, breastfeeding, and grueling competition workouts, I developed the Shefit™ revolutionary sports bra.”

“The need and idea of the Shefit™ Bra came to me over eight years ago while I was pregnant with my first daughter. During my workouts I was achy, sore, and downright frustrated, so I decided to do something about it. I took a bra that almost worked for me, cut off the straps, and proceeded to hot glue, pin, sew, and tie in place the elements needed. I created a bra with the perfect amount of compression and the no-bounce fit that I was seeking, and the result was amazing!

Along came baby girl number two and I was still wearing my own hodge-podge creation, but continued to make modifications and improvements to the bra. When my girlfriends saw me working out in it, they could relate to my frustrations and began asking me to make them one! Over the years I began to notice other women wearing two, and sometimes three sports bras at a time, or only one with insufficient support, causing them to bounce all over. So many of my friends have complained that being larger busted has hindered their ability to experience good workout.

I wasn’t going to let the size of my bust define my overall fitness goals. It didn’t make sense to let pain and self-consciousness stand between me and my desire for more intense workouts. I knew many other women and teens who struggled with this as well. Our bust should not be a barrier that causes us to sacrifice optimal performance. Why can’t we customize our fit the same way that we customize our nutrition and workouts? I am so psyched about the Shefit™ bra because it allows us to be in control of every aspect of our workout.

I took my creation to a local seamstress, told her what I envisioned, and she made my first prototype. After wearing it and testing many other friends in it, we were all convinced this was the answer.  So for the past two years I’ve been working with a USA manufacturer, and an amazing patterning team, together we have brought the Shefit™ bra to the next level. Finally! A bra that far outplays any other sports bra on the market—Shefit™ is available for everyone!

Our Process

Designing the Apparel
Designing the Apparel
Patterns
Patterns
Production in the USA!
Production in the USA!
Fabric Style Selection & Fit
Fabric Style Selection & Fit
Fabric Selections
Fabric Selections
The Perfect Fit
The Perfect Fit
Specialized Graphic Designs
Specialized Graphic Designs
The Website Team
The Website Team
Our Video Team
Our Video Team

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We Appreciate Your Support!

We need your Pledge today to help us get this bra into the hands of women everywhere. By pledging and sharing our link with other wives, mothers, sisters, aunts, daughters, grandmothers, and friends, you can experience Shefit™ first and we can fund our first production run and fill our website store. We are proudly manufacturing right here in the USA.

Shefit empowers the strong beauty in every woman, and we won’t stop there; your Pledge will help us to continue to create more products and pieces for young girls and for men as well. Let Shefit™ "support" you as you discover and capitalize on your outer power and inner strength. Pledge with us today.

Shefit™ will not let you down! We SUPPORT you, and you SUPPORT us! -- no pun intended ;)

THANK YOU! ...and welcome to our community!

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The Pledge Rewards*

*If you pledge we will contact you about sizing & shipping addresses after the campaign 

Strong Community Pledge ($5 or more)
Join the growing Shefit™ community at this level and we’ll give you a Facebook Shout Out that all your friends will love!

Warming Up Pledge ($10 or more)
Not too much of a stretch to join us on this fabulous journey! You receive a headband and a Facebook Shout Out!


Join the Team Pledge ($35 or more)
Our Shefit™ compression logo knee socks and headband will look great for any workout. * Socks will be 1 of 3 designs


Lock & Rock™ Pledge ($80 or more)

Your great support ensures we’ll be there to support all your workouts, all the time, with the revolutionary Shefit™ Bra + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe!

You Love Us Pledge ($162 or more)*

*First 25 backers get this package for $147 (Early Bird Special)
Share & wear your Shefit™ love with Sissy Pants, Fit Booty Shorts, Fit Tank + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe! *Sissy Pants, Fit Booty Shorts will come in 1 or 3 colors.

All In Pledge ($262 or more)*

*First 25 backers get this package for $247 (Early Bird Special)

Go all out with this reward of a Shefit™ Bra, headband, Fit Tank, Sissy Pants, compression logo knee socks, the Fit Booty Shorts + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe! * Socks will be 1 of 3 designs

This Booty Don’t Quit™ Photoshoot ($2500 or more)

Behind-the-scenes and front and center—be a part of our next photoshoot! Spend time with Sara and receive a 90-day custom workout plan, the Shefit™ Bra, plus hair, makeup and a catered lunch during the shoot. Also includes a feature in our print campaign and a memorable autographed photo. Celebrate afterwards with a drink at Sara’s favorite spot!

Lights, Camera, Action! Testimonial Videoshoot ($2500 or more)

Behind-the-scenes and front and center—be a part of our next testimonial videoshoot! Spend time with Sara and receive a 90-day custom workout plan, the Shefit™ Bra, plus hair, makeup and a catered lunch during the shoot. Also includes a feature in our print campaign and a memorable autographed photo. Celebrate afterwards with a drink at Sara’s favorite spot!

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Stretch Goals:

If we exceed our Kickstarter goal of $18,000, we will announcement what the amazing opportunities will be! Thanks again for your support!! 

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The Fine Print:

For Kickstarter we can only offer exchanges and hope you understand. We want to make sure you are in the correct size and feel great. Also, please note that shipping will have to be taken care of by you but return shipping is on us! Unless you are International you will have to pay costs both ways.

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Facebook: https://www.facebook.com/saramariemshefit

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Risks and challenges

The majority of risks are taken in the manufacturing aspect. We have worked so hard to accomplish all the small pattern adjustments, and are now waiting for funding to get them into production. Once we get the funding we need, we are ready to start the manufacturing process.
We are so confident that this bra will drastically improve your workouts far more then anything you are currently using. We also know that this is not going to be our only bra. We have not cut any corners we have made sure that we have the necessary steps in place if we hit our goals. There is much we can do with your pledge and we can't wait to get stated!

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Pledge ANY amount to help support Shefit™. We appreciate your support to enable us to 'support' women and girls everywhere!

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    Pledge $5 or more About $5

    Strong Community!

    Join the growing Shefit™
    community at this level and we’ll give you a Facebook Shout Out that all your friends will love!

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    Pledge $10 or more About $10

    Warming Up!

    Not too much of a stretch
    to join us on this fabulous journey! You receive a headband and a Facebook Shout Out!

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    Pledge $35 or more About $35

    Join the Team!

    Our Shefit™ compression logo knee socks and headband will look great for any workout.

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  5. Reward no longer available

    Pledge $70 or more About $70

    Lock & Rock™! - -
    Early Bird Special: First 150 Pledges for $70

    Your great support ensures we’ll be there to support all your workouts, all the time, with the revolutionary Shefit™ Bra + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe!

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    Reward no longer available 75 backers
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  6. Select this reward

    Pledge $80 or more About $80

    Lock & Rock™!

    Your great support ensures we’ll be there to support all your workouts, all the time, with the revolutionary Shefit™ Bra + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe!

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  7. Select this reward

    Pledge $80 or more About $80

    Lock & Rock™ >> INTERNATIONAL BUYERS ONLY.

    Your great support ensures we’ll be there to support all your workouts, all the time, with the revolutionary Shefit™ Bra + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe!

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    Pledge $147 or more About $147

    You Love Us! - -
    Early Bird Special: First 50 Pledges for $147

    Share & wear your Shefit™ love with Sissy Pants, Fit Booty Shorts, Fit Tank + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe!

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    Pledge $155 or more About $155

    Lock & Rock™ TWO !

    Your great support ensures we’ll be there to support all your workouts, all the time, with 2 revolutionary Shefit™ Bras!! + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe!

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  10. Select this reward

    Pledge $162 or more About $162

    You Love Us!

    Share & wear your Shefit™ love with Sissy Pants, Fit Booty Shorts, Fit Tank + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe!

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    Ships to Anywhere in the world
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  11. Select this reward

    Pledge $162 or more About $162

    You Love Us! >> INTERNATIONAL BUYERS ONLY!

    Share & wear your Shefit™ love with Sissy Pants, Fit Booty Shorts, Fit Tank + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe!

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  12. Select this reward

    Pledge $247 or more About $247

    All In! - -
    Early Bird Special: First 25 Pledges for $247

    Go all out with this reward of
    a Shefit™ Bra, headband, Fit Tank, Sissy Pants, compression logo knee socks, the Fit Booty Shorts + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe!

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  13. Select this reward

    Pledge $262 or more About $262

    All In!

    Go all out with this reward of
    a Shefit™ Bra, headband, Fit Tank, Sissy Pants, compression logo knee socks, the Fit Booty Shorts + the Lifestyle Bonus* – *Lifestyle Bonus: $75 added value! Anywhere, No-Excuses, Total Body Workout plan, Sara’s favorite post-workout protein shake and dinner recipe!

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    Ships to Anywhere in the world
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  14. Select this reward

    Pledge $2,500 or more About $2,500

    This Booty Don’t Quit™ Photoshoot

    Behind-the-scenes and front and center—be a part of our next photoshoot! Spend time with Sara and receive a 90-day custom workout plan, the Shefit™ Bra, plus hair, makeup and a catered lunch during the shoot. Also includes a feature in our print campaign and a memorable autographed photo. Celebrate afterwards with a drink at Sara’s favorite spot!

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
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  15. Select this reward

    Pledge $2,500 or more About $2,500

    Lights, Camera, Action! Testimonial Videoshoot

    Behind-the-scenes and front and center—be a part of our next videoshoot! Spend time with Sara and receive a 90-day custom workout plan, the Shefit™ Bra, plus hair, makeup and a catered lunch during the testimonial videoshoot! Also includes a feature in our print campaign and a memorable autographed photo. Celebrate afterwards with a drink at Sara’s favorite spot!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
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    Kickstarter is not a store.

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Funding period

- (45 days)