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Perfect for any interior style and budget - iconic design, sensory experience, less energy #VARAlight

Perfect for any interior style and budget - iconic design, sensory experience, less energy #VARAlight Read More
477
backers
€117,974
pledged of €190,000 goal
0
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Funding Unsuccessful

This project's funding goal was not reached on March 21.

About this project

We are two guys from Germany who make a new kind of intelligent lighting. Our passion is design and our world is interaction.

We create the sweet spot between the Software, Hardware and Design. That’s why we called our company Holy Trinity. And that’s also why we’ve created the VARA – an elegant, intelligent lighting system with app control.

Find many insights using the hashtag: #VARAlight

Well, a lot more fun than they are now. As product designers, we always wanted to find the magic point where analogue operations trigger digital actions. We became obsessed with finding ways to make human interactions with household objects a more sensory and joyful experience. And that’s how VARA was born. To make controlling your lighting fun.

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Our VARA system works with a new interaction technology that means you can control every single LED via your smartphone. You can create myriad different light situations with just a touch or a swipe on our bespoke app. You and your smartphone (iOS or Android) can create unique lighting effects, leave notifications, save and play preloaded lighting scenarios and monitor your energy consumption.


VARA is plug and play, so you can use it immediately out of the box. It’s designed to be modular, so you can build up components around your home and individual style – a super-slim LED strip and base module can be augmented to become a table lamp, floor lamp, pendant light, shelf light, integrated light etc. You can build up groups of lights to suit your needs.

There’s no switch needed, so you can control VARA from wherever you are in the home or office, thanks to Bluetooth and Wifi connections. VARA also saves up to 80 per cent of the energy of traditional lighting systems, so you can save on your consumption, and monitor via our custom-made app.

To make VARA’s design sensory, we selected the most suitable components and materials, the most pleasing surfaces and the most skilful means of processing. It’s part of our core values that VARA is produced to a masterful degree of quality by specialized companies in close proximity to the design and development team. Expert hands turn an idea into a product that meets the highest German standards of operation and finish.

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At Holy Trinity, we work with two trusted manufacturers here in Germany – one for our high-precision mechanical parts, the other for our high-quality electronics. VARA is made from high-quality aluminum (and no plastic) with a perfect powder-coated finish. The luxury VARA version is partly gold-galvanized.


The LED technology in VARA already saves you up to 60 per cent compared to traditional incandescent lighting. Coupled VARA’s patented smart control system that allows you to control every single LED, and you’re able make up to 80 per cent energy savings, helping your household costs and also your environment.

From coworking spaces in Berlin, to lighting experts in Tokyo, to architects in Mexico, our products grace some of the most beautiful spaces in the world. We’ve also won Red Dot Design Concept Award, IFA Usability Award plus many other design accolades.

We want everyone to be part of the VARA story – our aim is to keep developing and expanding to integrate fully into the smarthome world, with added features such as movement detection, gamification and security functions.

As our thank you for your support, you choose one of our rewards. Each light will be carefully handled and shipped to your address once seriel production is up and running.

A VARA light package includes:

  • VARA variant as selected, including fixing for easy installation
  • Unique lighting app for iOS and Android
  • set up guide via App 
  • control light and turn the light on and off as you like 
  • change light temperature between warm white and cold white 
  • dim the light 
  • group multiple lamps
  • control a whole group simultaneously 
  • create lighting profiles and save settings
  • alarm clock/timer feature to automatically turn led on/off step by step

Plus, when the funding process is more than successful, we will be able to develop the following outstanding features for you.

Timer/alarm clock feature slowly turns single led in a row on and off
Timer/alarm clock feature slowly turns single led in a row on and off
new feature: measure power consumption
new feature: measure power consumption
new feature: connect to interact with sound
new feature: connect to interact with sound

With that in mind, we’ve tried to include many different tiers of Awards – from discounts and first-updates on new products, to fully equipped lighting systems. And because VARA is modular, you can build up as many different systems as you want. But what’s important is that we give you, our supporters, first access to the VARA system and some excellent discounts. The Earlybird offer on the VARA strip is only €99/$110 – that’s 60% off our suggested retail price.

VARA LIGHT BAR prototype so far.
VARA LIGHT BAR prototype so far.

Available in white and aluminum
(we will ask for your choice after the campaign has ended)

  • Launch day special 90 cm: €99 
  • Super Earlybird 90 cm: €129 
  • Kickstarter Special 90 cm: €149 
VARA WALL LAMP prototype so far.
VARA WALL LAMP prototype so far.

Available in blue/white, black/white and wood/white.
(we will ask for your choice after the campaign has ended)

  • Launch day special 90 cm: €199 
  • Super Earlybird 90 cm: €249 
  • Kickstarter Special 90 cm: €279
  • Luxury Version black/gold-galvanized: €1.499
VARA DESK LAMP prototype so far
VARA DESK LAMP prototype so far

Available in blue/white, black/white and wood/white.
(we will ask for your choice after the campaign has ended)

  • Launch day special 90 cm: €199 
  • Super Earlybird 90 cm: €249 
  • Kickstarter Special 90 cm: €279
  • Luxury Version black/gold-galvanized: €1.499
VARA FLOOR LAMP prototype so far
VARA FLOOR LAMP prototype so far

Available in blue/white, black/white and wood/white.
(we will ask for your choice after the campaign has ended)  

  • Pioneer special 140 cm: €369 
  • Super Earlybird 140 cm: €399 
  • Kickstarter Special 140 cm: €439
  • Luxury Version black/gold-galvanized: €1.499
VARA PENDANT LAMP prototype so far. (yes, this is Matthias' hand ;)
VARA PENDANT LAMP prototype so far. (yes, this is Matthias' hand ;)

Available in blue/white, black/white and wood/white.
(we will ask for your choice after the campaign has ended)  

  • Pioneer special 140 cm: €369 
  • Super Earlybird 140 cm: €399 
  • Kickstarter Special 140 cm: €439
  • Luxury Version black/gold-galvanized: €1.499

We are a creative laboratory, a playground of designers, engineers and technologists. Our mission is to create best interaction possible between humans and products.

The result is a perfect product and an exciting interfaces, made in Germany.

For our production planning we considered times for tooling, availability of materials and production time. And we are proud to say that our partners have sufficient resources and experience to produce thousands of VARAs.

While we are in control of the production process, our team of developers will be finishing the app. Many of the features are already finished for iOS and we will start developing the Android version after the campaign has ended.

Matthias explains his ideas to the team to start a discussion about managing the production process.
Matthias explains his ideas to the team to start a discussion about managing the production process.
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  These are the mechanical parts which have been assembled to a full working prototype. The quality of the material and the surface already exceed all quality needs.

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Prototype: LED strip
Prototype: LED strip

These are the electronic components of the very first prototype which works fantastically. We used an adressable LED strip and a chip with bluetooth and arduino.

Risks and challenges

We have been working for over 6 months on VARA and developed the key parts such as the electronic and software with a team of dedicated experts. We know what the next steps towards series production are and have our suppliers and production partners ready to produce all parts that we need in the required quality and quantity.

However, we know that life is not always fully predictable and there might be unforeseen troubles waiting for us on the road to mass production. We have a great network of industry experts and other startups that have manufactured products before. We will further leverage this network to ensure we can bring VARA to life and into your hands.

The main challenges we see are:

Manufacturing
We have experienced partners that help us get VARA to the level of quality that we see essential for such a high-end design lighting system. We have worked closely with our partners during the production of VARA prototypes and they are eager to support our project.

Software
The software and app are developed, but we need to improve them before we can delight our backers. Software development can be tricky at times and take longer than expected.

Certifications
To sell VARA in Europe, North America and other selected countries, we need to comply, among other, with CE and FCC certifications. This process is complex and can potentially require more time than expected.

Learn about accountability on Kickstarter

FAQ

Support this project

  1. Select this reward

    Pledge €5 or more About $6 USD

    VARA Supporter

    A BIG THANK YOU! Every contribution brings VARA one step ahead. We will keep you updated!

    Less
    Estimated delivery
    12 backers
  2. Select this reward

    Pledge €99 or more About $111 USD

    GET VARA LIGHT BAR 90cm
    Launch Day Exclusive

    150€ ($166) lower than the estimated retail price of 249€ ($276)

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 99 backers
  3. Select this reward

    Pledge €129 or more About $145 USD

    GET VARA LIGHT BAR, 90cm
    Super early bird

    120€ ($133) lower than the estimated retail price of 249€ ($276).

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 75 backers
  4. Select this reward

    Pledge €149 or more About $167 USD

    GET VARA LIGHT BAR, 90cm.
    Kickstarter Special

    100€ ($111) lower than the estimated retail price of 249€ ($276)

    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
  5. Select this reward

    Pledge €199 or more About $223 USD

    GET VARA DESK LAMP or WALL LAMP, 90cm
    Launch Day Special

    250€ ($277) lower than the estimated retail price of 449€ ($498).

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 100 backers
  6. Select this reward

    Pledge €249 or more About $279 USD

    GET VARA DESK LAMP or WALL LAMP, 90cm
    Super early bird

    200€ ($222) lower than the estimated retail price of 449€/ $498.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 53 backers
  7. Select this reward

    Pledge €258 or more About $289 USD

    GET VARA LIGHT BAR 90cm
    DOUBLE PACK

    240€ ($266) lower than the suggested retail price of 498€ ($552).

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 11 backers
  8. Select this reward

    Pledge €279 or more About $313 USD

    GET VARA DESK LAMP or WALL LAMP, 90cm.
    Kickstarter special

    170€ ($189) lower than the suggested retail price of 449€ ($498).

    Less
    Estimated delivery
    Ships to Only certain countries
    3 backers
  9. Select this reward

    Pledge €349 or more About $391 USD

    GET VARA WALL LAMP "bed edition", 140cm.
    Kickstarter special

    400€ ($440) lower than the suggested retail price of 749€ ($829).

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    Estimated delivery
    Ships to Only certain countries
    29 backers
  10. Select this reward

    Pledge €369 or more About $414 USD

    GET VARA FLOOR LAMP or PENDANT LAMP, 140cm. Pioneer special:

    430€ ($477) lower than the estimated retail price of 799€ ($886).

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 39 backers
  11. Select this reward

    Pledge €399 or more About $448 USD

    GET VARA FLOOR LAMP or PENDANT LAMP, 140cm.
    Super early bird

    400€ ($444) lower than the suggested retail price of 799€ ($886).

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 1 backer
  12. Select this reward

    Pledge €439 or more About $492 USD

    GET VARA FLOOR LAMP or PENDANT LAMP, 140cm.
    Kickstarter special

    360€ ($399) lower than the estimated retail price of 799€ ($886).

    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
  13. Select this reward

    Pledge €498 or more About $559 USD

    GET VARA DESK LAMP or WALL LAMP, 90cm
    DOUBLE PACK

    400€($444) lower than the estimated retail price of 898€($996).

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 5 backers
  14. Select this reward

    Pledge €679 or more About $762 USD

    GET VARA KIT

    this includes
    1 light bar 90cm + 1 light bar 140cm
    + all parts needed for 2 different vara lights of your choice

    569€ ($631) lower than the estimated retail price of 1.248€ ($1.384).

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 12 backers
  15. Select this reward

    Pledge €819 or more About $919 USD

    2+1 PACKAGE

    this includes
    2 x VARA 90cm wall or desk lamp
    1 x VARA 140cm bed, floor or pendant lamp

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    Estimated delivery
    Ships to Only certain countries
    5 backers
  16. Select this reward

    Pledge €1,079 or more About $1,210 USD

    VARA 140cm 3-Pack

    Choose any combination out of three VARA 140cm options:

    . wall lamp "bed edition"
    . floor lamp
    . pendant lamp

    After the end of the campaign we will send you a survey to ask for your specific choice.

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    Estimated delivery
    Ships to Only certain countries
    3 backers
  17. Select this reward

    Pledge €1,290 or more About $1,447 USD

    GET VARA LIGHT BAR 90cm
    BIG Pack for VARA creative minds

    You get TEN VARA light bars to be creative and flexible with your individual lighting.

    1200€ ($1330) lower than the estimated retail price of 2490€ ($2760).

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 2 backers
  18. Select this reward

    Pledge €1,499 or more About $1,681 USD

    GET VARA LUXURY GOLD
    Special Edition

    Version of your choice in partly gold. Own one out of 10 VARA limited edition. 1.000€ ($1.109) lower than the suggested retail price of 2.499€ ($2.771).

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 1 backer
  19. Select this reward

    Pledge €1,649 or more About $1,850 USD

    VARA feel good package. For creative minds.

    Contact us via direct message and talk to us about your special needs. Get as many lights as possible for 1.649,00 EUR.

    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
  20. Select this reward

    Pledge €4,999 or more About $5,607 USD

    PLATINUM Sponsor:

    VARA of your choice
    + 1 design day with Matthias Pinkert
    + 1 ticket for travel to Berlin (train, flight)
    + 2 nights in a design hotel in Berlin or Dresden
    + 1 Dinner with the founders.

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    Estimated delivery
    Limited 0 backers

Funding period

- (34 days)