This project's funding goal was not reached on February 22, 2014.
About this project
DREAMS, the pathway to following them is filled with ups and downs, roadblocks and hurdles. Obstacles that must be overcome to continue moving forward to ultimately realize the dream to it's fullest.
MY DREAM- Continue Addi Cakes and get back to what I love - Baking Happiness, and creating lasting memories through dessert.
After three years in business and persevering through several hurdles and roadblocks, I made the choice to close my retail location. Why? I just didn't have the money coming in through the retail store to offset the expenses in employees and food waste to grow and meet the demand we had for custom orders and wholesale.
National exposure through our win in the American Family Insurance Dream Camp Contest brought us extensive knowledge in business as well as national exposure which increased our demand tenfold, even through demand was through the roof for custom cakes and wholesale, it was stagnant on the retail end. Our business model was designed around the retail store to fund the needed business growth and meet demand in other areas. However living In a smaller community with a low median income, there just was not enough disposable income to maintain the retails store sales that were required. All of this coupled with large volumes of food waste and employee costs, we decided to close the retail store.
Since closing I have focused on mapping out a new path for my dream, determining the best route to continue while having the least hurdles and most success. While I know I will have more hurdles down the road, the experience and knowledge I have gained over the past three years has equipped me with the ability to overcome them, The only hurdle I have not been able to overcome is that of financial backing to convert business to order only, local and mail. With your generosity, I can continue on the path of my dream while treating your taste buds with our delicious creations.
This Kickstarter will be used to restart Addi Cakes and retool my retail location into a order only business that includes shipping. In the past we did not have the following or demand to be able to run as an order only business, nor did we have the knowledge on shipping to expand our customer base. I have researched and tested the waters on shipping product nationwide, and now feel comfortable in shipping product that will maintain its integrity and quality to your doorstep. My main emphasis will be orders, online and local, we will start out with a small variety of specialty products that you will find in the rewards and focus on meeting the demand of those products, in order to ship these they will be made and shipped early in the week to get to their destination on a business day and not sit in a warehouse, this leaves our weekends open. A large portion of our custom cake orders are for the weekend, so we will then be able to turn our attention to our custom cakes Thursday-Saturday, allowing us to meet the demand for our orders on all aspects.
With this revised road map for Addi Cakes I know we can continue on the path to success as I have cut out all the aspects that cost us excessive amounts of money while retaining those that brought money in.
For your generosity, you will be rewarded with the listed items for your denomination donated. Should you be one of the amazing people to pledge at the cheesecake level, you can virtually choose any flavor you wish. we will provide you with a list of our most popular, but should you want something else, we can create it.
Flavor lists are located at the bottom of the page, Thank you.
How You Can Help me continue my dream?
• Click on “Back This Project” at the top-right, choose your reward, and fill in some info.
• You'll be sent to Amazon to enter secure payment information.
• Choose your pledge amount.
• Shout it from the rooftops! Share this projects with friends, family, casual acquaintances, love interests, colleagues, frenemies, and more.
Follow me on Twitter (@addicakesbakery) or Facebook (www.facebook.com/addicakesbakery) for updates.
Cheescake Flavors Available for Kickstarter Campaign:
New York, Turtle, White Chocolate Raspberry, White Chocolate Peppermint, Lemon Ricotta, Blackberry Lime, Strawberry, Cherry, Blueberry, Caramel Pecan, Cookies N Cream, Chocolate Chip, Key Lime, Snickers, Butterfinger, Triple Chocolate.
Gourmet Marshmallow Flavors Available:
Vanilla, Chocolate, Smore's, Key Lime, Lemon, Red Velvet, Cotton Candy, Tiramisu, Aztech Chocolate, Buttered Rum, Chocolate Covered Cherry. Pineapple Coconut.
Fudge Flavors Available:
White Chocolate Peppermint, Chocolate Fudge, Snickers, Caramel Apple, Smores, Turtle, Amaretto, Butter Pecan, Butterfinger, Tiramisu, Maple.
Coffee Cake Flavors Available,
Cherry Almond, Cherry Chocolate Chip, Blueberry, White Chocolate Raspberry, Caramel Apple, Cinnamon Brown Sugar, Tiramisu. Chocolate Chip, Cream Cheese.
Risks and challenges
With our commercial kitchen and equipment in place, three years experience and an already established Brand name, we do not foresee and imminent risks or challenges. The majority of our ingredients are readily available through our distributors. Dealing with an unknown packaging supplier in this new venture into shipping, we may find ourselfs in a setback in obtaining the shipping containers, however we are sourcing multiple suppliers in the case that happens so we can purchase from another to make sure all orders are out in a timely manner an on time when expectedLearn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)