Project image
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$3,855
pledged of $28,000pledged of $28,000 goal
18
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, December 1 2016 4:00 AM UTC +00:00
$3,855
pledged of $28,000pledged of $28,000 goal
18
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, December 1 2016 4:00 AM UTC +00:00

About

Hi Kickstarter!  We're MOJUHLER (pronounced "modular"), a furniture startup that's looking to change the way you look at furniture.  Each year almost 12 Million tons of furniture are sent to U.S. landfills.  We're trying to change that!  Our modular furniture can adapt to your needs by reconfiguring into different pieces of furniture.  Each of our kits can be configured into multiple pieces using the same components.  So instead of throwing your furniture away, extend it's life by turning it into something else!  Want to add on to your furniture or build something that you design?  After we fulfill our Kickstarter orders, you'll be able to purchase components individually as well.  Want to customize or personalize your furniture?  We're designing accessories like lights and cushions that will plug in or attach to our furniture.  Made from quality materials, our furniture is intended to be taken apart and put back together over and over again.  With MOJUHLER, you're not just getting one piece of furniture, you're getting a system that you can continue to expand, extend, and customize. 

But we need your help!  In order to get our manufacturing costs down, we need to order large quantities of the custom hardware.  The funds raised through our campaign will be used to purchase the hardware, and if we happen to exceed our goal, the additional funding will be used for design and development of advanced components and accessories. 

Adirondack Kit & Mini Bench Kit
Adirondack Kit & Mini Bench Kit

 

 

The "System"

Our modular furniture system is comprised of three base components: structural segments, angle brackets, and sex bolts

Structural Segments | Angle Brackets | Sex Bolts
Structural Segments | Angle Brackets | Sex Bolts

By combining these base components in different configurations, an almost unlimited number of furniture designs can be built.  

 

Structural Segments

Our structural segments currently come in 10 different sizes and 8 different colors.  The smallest is 10cm x 10cm or approximately 4" x 4", and they increase in length by 10cm intervals up to our largest which is 10cm x 100cm or approximately 4" x 39.5".  Around 18mm or 3/4" thick, these structural segments are solid and meant to last.

Structural Segments | 10cm x 10cm to 10cm x 100cm
Structural Segments | 10cm x 10cm to 10cm x 100cm

Each structural segment has a specific 5 hole pattern which is repeated and allows the structural segments to be joined together at different points and in various configurations.   

5 Hole Pattern
5 Hole Pattern

The structural segments are precision cut and drilled out of 13 ply baltic birch plywood on our CNC router.  A high pressure laminate from WilsonArt, just like what you would find on a kitchen countertop, is applied to both sides. The laminate adds additional durability and allows us to offer an array of colors.  

 

Angle Brackets

Our angle brackets are made from extruded aluminum.  Each bracket is machined and sand blasted for a smooth finish.  Countersunk holes allow the sex bolts to sit flush with the surface of the brackets.  One side of the bracket is slightly longer than the other.  The asymmetrical design allows for the same flush and overlapping configurations of a symmetrical bracket, but also adds the ability for a structural segment to be joined perpendicularly down the center of another structural segment, or for two structural segments to be joined perpendicularly to another structural segment.  Or, in a nutshell, we spent a lot of time designing the bracket to allow for as many configurations as possible!

Flush and overlapping configurations
Flush and overlapping configurations

Our angle brackets have come a long way!  Below you can see our first bracket, hand cut out of aluminum from a big box DIY store, to a 3D printed version in PLA, to a professional 3D print in Nylon, to our production samples.

 

Angle Bracket Development Progression
Angle Bracket Development Progression

 

Sex Bolts

That's right, sex bolts!  Also known as Chicago screws or barrel bolts, sex bolts get their name because there is a female internally threaded barrel nut paired with a male externally threaded screw.  When combined, they sit flush to the surface and eliminate protruding hardware, which depending on what you build, might be uncomfortable if they didn't!  Since sex bolts fasten together, and not into the what they are joining, they won't damage or weaken the structural segments.  Other flatpack furniture utilize screws or hardware which secure directly into the material. This can damage the material and is a big reason why other flatpack furniture never goes back together as securely as it did the first time.

Sex Bolts
Sex Bolts

Our sex bolts come in three sizes: small, medium, and large;  as well as two colors: silver (uncoated stainless steel) and black.  The small and medium sex bolts fit the outer holes of the five hole pattern and can join different combinations of structural segments and angle brackets together.  The large sex bolts fit the center hole of the five hole pattern and are intentionally larger to provide additional strength for single point and rotational connections.

 

Reward Tiers

We feel that if you back our campaign, you should get something real in return. Not just access to a forum or your name somewhere that you'll never see.  So for each of our reward levels you will actually get something in the mail.  Plus, with our Kickstarter campaign, every reward ships for FREE to the United States!

 

10x10 Structural Segment

Want to support us but aren't sure about our furniture yet?  We'll send you a 10x10 structural segment that you can hold and inspect.  It will give you a good feel for our system, and you can always incorporate it later into a design.  We'll even personalize it with your backer number and a note of thanks.  We'll do everything we can to accommodate color requests, but unfortunately we can't guarantee what color you'll get.  We're probably a little biased, but we think they all look great anyway!

 

MOJUHLER Tri-Blend T

Ahhh, Tri-Blend.  So soft and comfy.  This reward level gets special thanks from us, because not only are you backing our campaign, you're turning yourself into a walking billboard and helping to spread the word!  Thank you, thank you, THANK YOU!!

 

MOJUHLER Tri-Blend T
MOJUHLER Tri-Blend T
 

The "Kits"

We think the kits provide a good starting point, but we also want you to be able to extend your furniture by using additional components or maybe build something original that you design.  Once we fulfill our Kickstarter orders, we'll offer both kits and individual components.  For the campaign, however, we thought it would be best (and honestly easier on us) to offer three different priced kits and showcase some of the possible designs that can be built with each one. All of the designs shown below can be built using just the components that come with the kit. No additional components needed! We can't wait to see what you design and build!

 

Mini Bench Kit

Sit on it, stand on it to get to hard to reach places, or build one of the other designs that can be built using the same components.

Assembled Dimensions: L 20" x W 12" x H 9"

What else can you build?  Here are just a few designs we came up with built using the same components.

 

Bar Stool Kit

Everyone needs a bar stool...right?  Ok, so maybe there are a few of you out there that think you don't, but you just don't know it yet.  So don't build a bar stool, go right for a bookshelf or coffee table instead.  And when the day finally comes that you realize you do need one, you'll already have all the components you need!  Now you just need to find a place for those books...

 

Assembled Dimensions: L 12" x W 12" x H 29"

What else can you build?  Here are just a few designs we came up with built using the same components.

  

Adirondack Kit

Our Adirondack chair was one of our first designs and served as a proof of concept for the system.  In our original design, each structural segment used to build the chair was the same size (10cm x 50cm), and it can still be made that way, but we've made some modifications to our kit version in order to add a little more variety to the components.  

Assembled Dimensions: L 34" x W 27.5" x H 32"

What else can you build?   Here are just a few designs we came up with built using the same components.  

 

 

Kit Component Matrix

  

Project Timeline

Our timeline is essentially being driven by the time it takes to manufacture the sex bolts, as well as our capacity to manufacture the structural segments.  The sex bolts will take 6-8 weeks to manufacture and then we have to account for shipping time to us and packaging. We have enough material on hand (depending on the color choices made) for the structural segments in the early bird kits, so we can get a head start on them during the campaign if things are looking good.  We also have enough brackets for all of the early bird kits, regardless of color choices, as well as about half of the standard kits.  If we are successful enough that we need more, the manufacturing time line for the brackets is also 6-8 weeks.

Color Options

WilsonArt's extensive line of laminate color options made it extremely difficult to choose, but we landed on these eight amazing colors for our base offering.  With so many other colors, designs, and patterns to choose from, we see "limited edition" in our future. The links for each color below will take you to WilsonArt's website where you can find more information on each one.  We're using the standard matte finish laminates.

From left to right, please welcome Frosty White, Brittany Blue, Hollyberry, Island, Sunshine, Orange Grove, Grey, and Black.

Color Options
Color Options

Here's a picture of the actual laminate swatches from WilsonArt.

Laminate Color Swatches
Laminate Color Swatches

 

3D Renderings

While we have some material in each color on hand, we've resisted cutting it because we want to reserve it for the campaign.  So what will the furniture look like in color?  We put together some 3D renderings of each kit to give an idea of what they'll look like.

Mini Bench Kit - Color Renderings
Mini Bench Kit - Color Renderings

 

Bar Stool Kit - Color Renderings
Bar Stool Kit - Color Renderings

 

Adirondack Kit - Color Renderings
Adirondack Kit - Color Renderings

 

Additional Benefits

Besides helping to reduce the amount of furniture sent to our landfills each year, our furniture has many other benefits as well!  

  • Interchangeable components - Since each component is manufactured to the same specifications, they can easily be swapped out.  If a component ever gets damaged beyond repair, you can easily replace just that component.
  • It's flatpack - We've found that's often love it or hate it.  Bad instructions, missing pieces, and poor materials are the biggest complaints.  But if done right, flatpack furniture has a lot of benefits.  For one it can be shipped through standard carriers vs. freight which greatly reduces shipping costs.  Plus you don't need to schedule a delivery time to get it.  Moving or need to clear some room for a while?  Our furniture can be disassembled and stored using minimal space.

 

What's Next?

We specifically called them base components because the definition of base is: "something used as a foundation or starting point".  While there's an almost unlimited number of designs that can be built using just the base components, we're also working on advanced components that will let you build even more designs, accessories to customize and personalize your furniture, and different materials that provide different benefits.

Advanced Components

Advanced components will let you...you got it...build more advanced designs.  But they can also simplify existing designs and reduce the components needed for a design.  A hinge for example would allow you to add doors or moveable parts to an existing or new design.  A double angle bracket, on the other hand, could take the place of two single angle brackets, reducing the number of components and at the same time join four structural segments together.  

Accessories

While sometimes it feels good to have something that everyone else has, sometimes you want to personalize it and make it "yours".  So we're looking at all kinds of accessories like lights, cushions, faceplates, and table tops that will plug into or connect to the structural segments.     

3D Rendering of Silicone Cushion
3D Rendering of Silicone Cushion

 

Additional Materials

Our structural segments can be made out of many different materials.  We chose baltic birch to launch because of its strength and we love the look of exposed plies, but there are lots of other materials that would work great also and provide different looks and benefits.  For instance, we're looking into plastic, which would allow our furniture (using the existing bolts and brackets) to be left outside, acrylic to provide through structural segments, as well as other wood options like bamboo plywood.  What we love best is that, since all the components are made to the same specifications, you would be able to easily mix and match structural segments of different materials to create a unique piece.  

Ordering for Christmas?

We realize our kits won't ship in time for Christmas.  Believe us, we're just as bummed.  But if you wanted to give the kit you backed as a Christmas present, we'll send you a card in the mail for now so you have something to put under the tree.  Don't forget to tell them that good things come to those who wait!

Kit Christmas Cards - The front will show the main kit design as seen here, and the back will show additional pieces that can be built.
Kit Christmas Cards - The front will show the main kit design as seen here, and the back will show additional pieces that can be built.

  

Special Thanks!

So many people helped this project come to life.  We can't thank everyone enough for their help, their support and helping to spread the word.

We wanted to specifically thank Jan Tompkins-Jackson for her help with the video animations.  Couldn't have done it without you!  Check out her demo reel and some of her other amazing work at ladyjay.net.  

Risks and challenges

This might be our first project, but we're not new to Kickstarter and crowd funding. We've individually backed several projects going back to 2010. We've experienced amazing projects where everything was delivered on time and all our expectations were met, but we've also experienced lengthy delays and sub-par quality. We know what it feels like to be a backer, and we know what the expectation of us is. We've been fortunate to learn from those who have come before us, and we've tried to study the good and bad to ensure our success and most importantly, the happiness of our backers.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    10x10 Structural Segment

    Thank you for your support! You'll receive a 10x10 structural segment, laser engraved on one edge with a message indicating your support for the project along with your Kickstarter backer number. Colors will vary.

    Includes:
    • Free Shipping to the U.S.
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    0 backers
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  2. Select this reward

    Pledge $25 or more About $25

    MOJUHLER Tri-Blend T-Shirt

    Special thanks to our T-Shirt backers!! You're not only backing our project but you're also turning yourself into a walking billboard for us! You rock!

    Made from 50% Polyester, 25% Cotton, and 25% Rayon

    Includes:
    • Free Shipping to the U.S.
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    1 backer
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  3. Select this reward

    Pledge $99 or more About $99

    EARLY BIRD - Mini Bench Kit

    Everything you'll need to build the Mini Bench at 20% off projected retail! The kit includes the components, tools, and instructions. You just have to choose the color of your structural segments, angle brackets, and sex bolts.

    8 - Small Bolts
    20 - Medium Bolts
    12 - Single Angle Brackets
    6 - 10x20 Structural Segments
    5 - 10x40 Structural Segments

    Includes:
    • Kickstarter Backer 10x10 Structural Segment
    • Free Shipping to the U.S.
    • 20% Off Coupon for our Online Store (When it opens next year.)
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    Estimated delivery
    Ships to Only certain countries
    Limited 3 backers
    $

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  4. Select this reward

    Pledge $109 or more About $109

    Mini Bench Kit

    Everything you'll need to build the Mini Bench at 10% off projected retail! The kit includes the components, all required tools, and instructions. You just have to choose the color of your structural segments, angle brackets, and sex bolts.

    8 - Small Bolts
    20 - Medium Bolts
    12 - Single Angle Brackets
    6 - 10x20 Structural Segments
    5 - 10x40 Structural Segments

    Includes:
    • Kickstarter Backer 10x10 Structural Segment
    • Free Shipping to the U.S.
    • 10% Off Coupon for our Online Store (When it opens next year.)
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 1 backer
    $

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    It's a way to bring creative projects to life.

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  5. Select this reward

    Pledge $179 or more About $179

    EARLY BIRD - Bar Stool Kit

    Everything you'll need to build the Bar Stool at 20% off projected retail!. The kit includes the components, all required tools, and instructions. You just have to choose the color of your structural segments, angle brackets, and sex bolts.

    16 - Small Bolts
    28 - Medium Bolts
    20 - Single Angle Brackets
    4 - 10x20 Structural Segments
    9 - 10x30 Structural Segments
    4 - 10x70 Structural Segments

    Includes:
    • Kickstarter Backer 10x10 Structural Segment
    • Free Shipping to the U.S.
    • 20% Off Coupon for our Online Store (When it opens next year.)
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 5 backers
    $

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  6. Select this reward

    Pledge $199 or more About $199

    Bar Stool Kit

    Everything you'll need to build the Bar Stool at 10% off projected retail!. The kit includes the components, all required tools, and instructions. You just have to choose the color of your structural segments, angle brackets, and sex bolts.

    16 - Small Bolts
    28 - Medium Bolts
    20 - Single Angle Brackets
    4 - 10x20 Structural Segments
    9 - 10x30 Structural Segments
    4 - 10x70 Structural Segments

    Includes:
    • Kickstarter Backer 10x10 Structural Segment
    • Free Shipping to the U.S.
    • 10% Off Coupon for our Online Store (When it opens next year.)
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    $

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  7. Select this reward

    Pledge $359 or more About $359

    EARLY BIRD - Adirondack Kit

    Everything you'll need to build the Adirondack Chair at 20% off projected retail!. The kit includes the components, all required tools, and instructions. You just have to choose the color of your structural segments, angle brackets, and sex bolts.

    34 - Small Bolts
    50 - Medium Bolts
    6 - Large Bolts
    32 - Single Angle Brackets
    15 - 10x50 Structural Segments
    7 - 10x60 Structural Segments
    2 - 10x80 Structural Segments

    Includes:
    • Kickstarter Backer 10x10 Structural Segment
    • Free Shipping to the U.S.
    • 20% Off Coupon for our Online Store (When it opens next year.)
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 7 backers
    $

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    It's a way to bring creative projects to life.

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  8. Select this reward

    Pledge $399 or more About $399

    Adirondack Kit

    Everything you'll need to build the Adirondack Chair at 10% off projected retail!. The kit includes the components, all required tools, and instructions. You just have to choose the color of your structural segments, angle brackets, and sex bolts.

    34 - Small Bolts
    50 - Medium Bolts
    6 - Large Bolts
    32 - Single Angle Brackets
    15 - 10x50 Structural Segments
    7 - 10x60 Structural Segments
    2 - 10x80 Structural Segments

    Includes:
    • Kickstarter Backer 10x10 Structural Segment
    • Free Shipping to the U.S.
    • 10% Off Coupon for our Online Store (When it opens next year.)
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    $

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Funding period

- (35 days)