WE DID IT!
THANK YOU everyone, we made it with only one day to go.
This was one of the hardest things we have ever done, and we couldn't have done it without your help. We are going to share all of our metrics for everyone who backed and give you all important information that will help you make projects of your own.
So many things go into a Kickstarter campaign, it is a ton of work.
You need to come up with an idea, you need to build a prototype, you need to write a video script, you need to shoot the video, you need to edit the video, you need to find music for the video, you need to take product photos, you need to edit those photos, you need to write marketing materials and copy, you need to reach out to all of your friends and their friends and bloggers you never met, you need to make a Twitter account, you need to make a Facebook fan page - and spend MONTHS building them up, you (may) need to make a website, if its a physical product you need to calculate logistics, you need a shipping partner, you need a warehouse, you need a manufacturer, you need to calculate product manufacturing costs, and if you want to do this after the project is over (we do!) you will need to form a company and pay all of the costs associated with that. You need to make a Kickstarter project, write the copy, set up the reward levels. After all of this pre-set up we get into the fun part - making sure the manufacturer delivers, checking the samples, and following through.
Our next step is followthrough. We need contact the manufacturer and give them the green light. Our samples are still not ready yet, but we will share product updates every step of the way.
The labels are almost ready, they are going to be beautiful 3d silicon labels, and photos to come the moment the samples arrive.
Thank you everyone so much for helping us make it here, this really is an exciting day, and we will be working nonstop the deliver Rolo to you.
-Ben and Cheryl