A few years ago, our co-founders met as freshman in the dorms at Cal Poly San Luis Obispo. Jonah Heath, Joseph Sobrero, and Oliver Issa spent much of their free time on hikes and backpacking trips and bonded over a shared passion for the outdoors. In pursuit of a meaningful cause to channel their skills, they discovered that the clothing industry is the second largest polluter in the world. Looking to make a positive impact, they set out to create a brand promoting a sustainable alternative to traditional outerwear. Thus, Bract Company was born.
Bract Company creates sustainable hemp outerwear. Traditional outerwear is made from cotton and synthetic fabrics. This clothing benefits the wearer at the cost of harming the environment it was meant to be used in. We knew there must be an alternative fabric that could maintain a high level of quality, functionality, and affordability, without jeopardizing the world around us. After conducting extensive research, we found that hemp is the optimal solution. Hemp fabric provides a plethora of natural advantages, while remaining one of the worlds most sustainable fabrics.
Hemp’s natural properties make it the ideal fabric for creating durable outdoor clothing.
Along with its natural advantages, hemp fabric allows us to ensure our customers they are making the smallest impact on the environment possible.
Not only do we want to promote sustainability in the textile industry, we wish to act as a channel for our customers to give back to the landscapes they love most. We have established a great relationship with the National Forest Foundation to help restore landscapes in our homeland. For every product bought from us, we will plant two trees in a US National Forest. This is our 2 for 1 promise.
Despite efforts from farmers across the country, industrial hemp remains federally illegal in the United States of America. Our company’s donations will not only restore American forests, they will also support bringing hemp to the US so we can reap its many sustainable and economical benefits. Until this happens, we have turned to the world’s largest manufacturer and exporter of hemp textiles, China. We have established a strong relationship with a reputable manufacturer, who is involved in environmental protection programs and fair labor practice demonstrated by their position in the Fair Wear Foundation. Despite this factory’s outstanding track record, we hope to eventually manufacture our clothing on American soil.
Risks and challenges
We are extremely confident that we can get your products to you in a timely manner. One concern we have is the scaling of our packaging and shipping operations. We plan to handle this internally. However, if we receive too many orders, we may not have the resources to fulfill the orders in house. In this scenario, we will turn to a third party fulfillment service to make sure we are getting your products to you as fast as possible.
We strive to become a brand that you love by providing products and services that you love. We aim to spread information, awareness, and involvement on this issue of pollution in the clothing industry. By funding this Kickstarter, YOU are helping us do that! By wearing and representing our hemp based clothing, you can help spread awareness and help us make a difference.
Help us, help you, help nature. :)Learn about accountability on Kickstarter
- (35 days)