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Design and pitch your way to be a creative legend in this graphic design/advertising visual novel.
Design and pitch your way to be a creative legend in this graphic design/advertising visual novel.
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195 backers pledged MX$ 121,255 to help bring this project to life.

About this project

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MX$ 121,255

195

 NOTE: This project's currency is MXN. When converting to USD, you will find that the numbers are much more lower than what it initially looks like! 1USD=19MX$

 

Welcome to Jagger & Jones! The world’s best independent design consultancy NYC based.

Think, design, pitch!
Think, design, pitch!

 

Be a part of Jagger & Jones!
Be a part of Jagger & Jones!

 

Your special skills are: Design, research, brainstorming, and pitch.

In this story-heavy visual novel you’ll encounter angry clients, challenge, and thrilling adventures!

The game will teach you a couple of things about design! Such as design theory/skill-building fun game also glimpse what a pressure-cooker the real life advertising industry is!

In Design Hero you will learn how to work with the creative team to survive deadly clients. Depending on your decisions you will improve your relationship with your colleagues, maybe you can discover your new love or your new enemy. The projects will grow in impact from small restaurants, to international artists and also participate in design tournaments!

PLAY DEMO HERE

_____________________________________________________________

¡Bienvenido a Jagger & Jones! La mejor agencia independiente de diseño del mundo, en NYC.

Tus habilidades espaciales son: Diseñar, investigar, brainstorming y pitchear. En esta visual novel encontrarás clientes enojados, retos, y aventuras emocionantes. En Design Hero Studio tienes que aprender a trabajar con tu equipo para sobrevivir a los encuentros con los clientes. Dependiendo de tus decisiones mejorarás tu relación con ellos, o quizá descubras un nuevo amigo, amor o enemigo. Los proyectos crecerán de entre pequeños restaurantes a artistas internacionales así como participar en torneos de diseño para ganar trofeos.

 

 "Have you ever felt lost? It is assumed that after finishing college you should have an idea of the direction you want to take in you life. But I feel completely confused and uncertain".

Your player is going to meet with a cast of crazy characters that will help to develop unique skills as art direction, copywriting and many others.

You'll follow the rookie's story throughout his professional experiences and growth. His ultimate goal is to be like his idol and legend Trevor Jagger. Depending on your decisions, the interactions with your team will change, as well as the sub events that exist between each chapter. You will see your character mature and learn to be part of a team, as well as in the end the decisions you took will lead you to the destiny you always dreamed of. In the 5 different endings.

This game is a love letter to the graphic design / Illustration / advertising / creative world. We are going to see lot´s of the situation that exist in the real world, such as the clients asking for infinite changes, debates with your colleagues, pitching the projects, etc.

Designers and creatives are going to notice the influence of Deviant art, Behance, Dribbble, the Adobe software, the project managing tools, and the design thinking hype workshops! 

*Also the name of the game is inspired by graphic design heroes, such as Paula Scher, Paul Rand, Milton Glasser, Chipp Kid, and many others.

*We are huge fans of The Rolling Stones, so all the characters have one song or member of the Rollings Stones name or last name in their names.

LANGUAGES

English / Spanish / Japanese

Will you become the next creative rockstar?

_____________________________________________________________

“¿Te haz sentido perdido? Dicen que al acabar la universidad deberías tener al menos una idea de la dirección que deberías tener en la vida, pero yo me siento completamente confundido”. 

Tu jugador conocerá a varios personajes alocados que te ayudarán a desarrollar habilidades como dirección de arte, copywriting entre otras.

Seguirás la historia del novato en la oficina y sus experiencias profesionales y crecimiento. Su objetivo máximo es superar a su ídolo la leyenda Trevor Jagger. Dependiendo de tus decisiones, cambiarán las interacciones con tu equipo, así como los sub eventos de descanso que hay entre cada capitulo. Verás como madura y aprende a ser parte de un equipo tu personaje, así como al final si las decisiones que tomó lo llevarán al destino que siempre soñó. En los 5 finales diferentes.

IDIOMAS

Inglés / Español / Japonés

 

Your decisions will change the events of the game.
Your decisions will change the events of the game.

 

Be careful, also they affect your relationships with the characters.
Be careful, also they affect your relationships with the characters.

 

Some decisions are very hard to make...
Some decisions are very hard to make...

  

Later you discover that you can´t make something somebody love if nobody hates it.
Later you discover that you can´t make something somebody love if nobody hates it.

 

Try to learn anything you can of Trevor.
Try to learn anything you can of Trevor.

 

Be strategic.
Be strategic.

¿Te volverás el siguiente rockstar creativo?

 

The initial goal of $6,000 usd will pay for the 5 chapter game, but if we reach the stretch goals we can make the wishlist happen, like the mobile and console version, more chapters, more languages and voices! We are very excited to do the best game that we can.

_______________________________________________________

La meta inicia de $6,000 usd cubrirá los primeros 5 capítulos del juego, si logramos las stretch goals lograremos que suceda la wish list, como la versión móvil y de consola, mas capítulos, lenguajes y voces.

 

Modern, custom handwritten design style.
Modern, custom handwritten design style.

 

Bauhaus design style. And strong typographic composition.
Bauhaus design style. And strong typographic composition.

 

Minimal, Japanese design style.
Minimal, Japanese design style.

 

Punk, grunge design style.
Punk, grunge design style.

 

Vintage classic mail stamp design style.
Vintage classic mail stamp design style.

 

UI project managing app design style.
UI project managing app design style.

References

The game strongest reference is Phoenix Wright, we love that game and great balance of drama and comedy. Not forgetting also Grisaia No Kajitsu ,Fate/Stay night, or the super funny Hatoful Boyfriend and the new Dream Daddy. But the focus of the game (that also have elements of dating) are more into your relationships in the work and how it reflects in the job environment synergy. 

The strongest influence in the art is the art of Tetsuya Nomura. 

Also for the world references, not only they are lots of jokes about the designers obsessed in making absurd designs for the sake of winning awards instead solving the customer needs, but also real world reference about Pantone colors, design composition, software and webpages. The is filled with with content for the people full of love for Graphic Design or Creative business environment. You can easily spot references from Graphic Design legends from basically al the previous century from Arts and Crafts of William Morris, to Bauhaus, typographic style, Swiss design, to Minimalism or Material design.

Sketches

 

 

 

Early design sketches.
Early design sketches.

 

 

 

 

 

 

 

La versión en español contará con la voz de Pepe Toño Macias para la narración del juego 

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 Why this story? In the past we made mythical or magical adventures in different genres, but this time we did not only wanted to make a present time story, but to have relatable and human characters. Not only independent strong women, but also characters with different racial backgrounds that normally have small presence in films and almost invisible in video games. There are more characters in the team of Jagger & Jones that you will know though the story.

_____________________________________________________________

¿Porqué esta historia? En el pasado hicimos historias míticas o mágicas en diversos géneros, pero esta ves queríamos realizar una historia en los tiempos modernos con personajes humanos relacionables. Como mujeres fuertes e independientes, o con diversidad racial que normalmente tienen muy pequeña presencia en cintas y casi invisibles en los juegos. 

Así como el cast mostrado de Jagger & Jones existen mas personajes que integran el equipo.

 

 

 

 

 

We needed some upbeat and unique music so we are collaborating with the talented Taylor Ambrosio Wood. Taylor holds an M.M. in Scoring for Film, Television and Video Games from The Berklee College of Music in Valencia, Spain and a B.M. in Percussion Performance from The Boston Conservatory of Music. Her music has a strong, unique identity and lots of personality!

Web: http://marimbagirl.com

 

______________________________________________________

Necesitábamos un ritmo animado pero no cliche, por lo que trabajamos con la talentosa Taylor Ambrosio Wood, que tiene un M.M. en Scoring for Film, Television, and Video Games de The Berklee College of Music en Valencia, Spain, y un B.M. en Percussion Performance del The Boston Conservatory of Music. Está trabajando duro para que la identidad musical tenga gran personalidad.

Web: http://marimbagirl.com

 

 Pledgers will receive awesome rewards! We have chosen a list of the favorite rewards of the polls, such as welcome kits, shirts, pins, be a character and other interesting rewards. Even a dollar will help to get the difference.

 

Stretch goals are only the beginning. Unlock enough backer achievements by sharing this Kick starter or submitting fan art. Some backers are also showing they´re social affect in the backer achievements, sharing and inviting their friends to join our networks to get even more rewards, such as digital comic books and more outfits for the characters.

_______________________________________________________

Ademas de las Stretch goals puedes desbloquear logros de backer compartiendo este Kickstarter o mandando fan art. 

Backer Rewards unlocked:

  • 100 Backers: Trevor Comic Book
  • 200 Facebook Likes: Ronnie Comic Book
  • 100 Twitter Followers: Angie Comic Book

 

 

Some of the backer rewards are free comic books that explain the backstory of the characters and also change of clothes. 

Facebook: https://www.facebook.com/akinabagames/

Twitter: https://twitter.com/akinabagames

Instagram: https://www.instagram.com/akinabagames/

Youtube: https://www.youtube.com/channel/UCyUuy5CffsyjOCEFV8du_6A

Tumblr: https://akinabagames.tumblr.com/

Email: gerardo@akinaba.com

FAQS

When it´s going to be released? January 2018

How many languages are? English and spanish, if we get the stretch goals we plan to localizare it to french, german, italian, portuguese, mandarin and japanese.

What is the goal of the game? To defeat the clients and achieve the unique career ending for your character depending on your decisions. 

How many hours of gameplay? 5 hours

Can i play the game with an old computer? It depends, but yes, you can even play it in a regular smart phone..

Can you customize your character? In the demo we have 2 established characters, but in the final version you can customize your character. 

 

 

 

Gerardo Garcia. Story & Development 

Game Designer (Flat Kingdom) and Business Innovation consultant, comic book fan, and Tarantino movie lover.

 

Wendolyn Santacruz. Business & Development 

Engineer and psychologist, tech geek, cryptocurrency trader and Rick & Morty fan. 

 

Alejandro Tio. Artist, freelancer 

Artist with a strong and unique style, loves jrpgs and Square Enix.

 

Carlos Combaluzier. 3d Artist, freelancer   

Architect with photorealistic renders for luxury houses and business, always fan of retro consoles and games, now making the game 3d backgrounds.

Taylor Ambrosio wood. Music

M.M. in Scoring for Film, Television, and Video Games from The Berklee College of Music in Valencia, Spain, and a B.M. in Percussion Performance from The Boston Conservatory of Music.

 

Spencer Carter. Voice acting

New York trained writer actor and musician. He recently moved to LA where he works with his company CC Writer to create a variety of film/tv and music projects.

Videogames mx. Link 

Communications and Marketing Partners

DEVHR. Crowdfunding event partner LINK

Sushi Studio. Social Media

Akinaba is focused to make multi platform games with original concepts for people normally don't represented in games. The first project is Design Hero Studio a visual novel focused in the advertising world for pc, mobile devices and Vr. Learn more at: www.akinaba.com.

Social media

FacebookTwitterInstagramTumblr

Web: http://www.akinaba.com

Contact: gerardo@akinaba.com

Risks and challenges

This game is a love letter to the graphic design / Illustration / advertising / creative world. This is a big project but with your help, this project will be a success, and you’ll be able to enjoy our game in your favorite device! thanks very much.

We are compromised to secure the development. We launched 3 games in the past so it´s no news for us, and we want to deliver not less than the wow factor. There are multiple languages and lots of moving pieces and something could always go wrong or slow things down. We're committed to delivering a high quality, finished product, in a timely manner to all of you. We're going to be as transparent as possible with updates as we progress and if anything does go wrong/get slowed down we'll let you know right away.
If you can’t make a larger contribution, you can still contribute by telling all your friends about this. if ten people mention your name when they make a donation, you will get a free download of the game, and thanks in the credits. We will thank you on my website, send you good karma. Join and become a Design Hero!

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge MX$ 20 or more About $1

    Thank you

    (1 USD )
    Thank you for your support! You'll receive an exclusive and personalized wallpaper.

    Thank you for your support! You'll receive an exclusive wallpaper!

    Includes:
    • Kickstarter-Exclusive Wallpaper
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    15 backers
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  2. Select this reward

    Pledge MX$ 152 or more About $9

    Merch

    (8 USD )
    An incredible set of 6 stickers and a high quality game print tabloid size of your favorite character.
    Thank you a lot! We will thank you publicly on the website!

    Note: Customs/VAT fees may be incurred depending on the country this is shipped to and is not covered by this campaign.

    Includes:
    • 6 Stickers and 1 hight quality digital print
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  3. Select this reward

    Pledge MX$ 190 or more About $11

    Steam Key

    (9.99 USD )
    Join Jagger & Jones agency! Design your adventures with a digital copy on Steam!
    Thank you a lot! We will thank you publicly on the website!

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
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    103 backers
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  4. Select this reward

    Pledge MX$ 342 or more About $19

    Steam Key +Merch

    (17.99 USD )
    Join Jagger & Jones agency! Design your adventures with a digital copy on Steam!
    Thank you a lot! We will thank you publicly on the website!

    Also includes an incredible set of 6 stickers and a high quality game print tabloid size of your favorite character.
    Thank you a lot! We will thank you publicly on the website!

    Note: Customs/VAT fees may be incurred depending on the country this is shipped to and is not covered by this campaign.

    Includes:
    • 6 Stickers and 1 hight quality digital print
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
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  5. Reward no longer available

    Pledge MX$ 380 or more About $21

    *Limited digital set

    (20 USD)
    You will receive a digital copy of Design Hero Studio on Steam, plus the digital OST and Art book (Early Bird).
    Thank you a lot! We will thank you publicly on the website and facebook!

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Soundtrack
    • Digital Artbook
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    Reward no longer available 27 backers
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  6. Select this reward

    Pledge MX$ 380 or more About $21

    Early access

    (20 USD )
    Be the first to play the game!
    Thank you so much! We will thank you publicly on the website and facebook!

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Early access to the game
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  7. Select this reward

    Pledge MX$ 475 or more About $27

    Digital set

    (25 USD )
    Receive a beautiful Digital Art book plus the digital OST by Taylor Ambrosio, a talented songwriter, winner of the Women in Music and Gaming Scholarship awarded by the Center for Computer Research in Music and Acoustics at Stanford University.

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Artbook
    • Digital Soundtrack
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  8. Select this reward

    Pledge MX$ 532 or more About $30

    *Limited digital set + Merch

    (28 USD)
    You will receive a digital copy of Design Hero Studio on Steam, plus the digital OST and Art book (Early Bird).
    Thank you a lot! We will thank you publicly on the website and facebook!

    Also an incredible set of 6 stickers and a Hd print
    Thank you a lot! We will thank you publicly on the website!

    Note: Customs/VAT fees may be incurred depending on the country this is shipped to and is not covered by this campaign.

    Includes:
    • 6 Stickers and 1 hight quality digital print
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Artbook
    • Digital Soundtrack
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  9. Select this reward

    Pledge MX$ 608 or more About $34

    Industrial Design! Design an item!

    Design an item (subject to approval)
    (32 USD )
    Thank you for your encoragement to the project!. You´ll design an item for the game store. For showcase in the desktop of your character.

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Artbook
    • Digital Soundtrack
    • Digital Copy
    • Item Design
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  10. Select this reward

    Pledge MX$ 760 or more About $43

    Credits

    (40 USD )
    Thank you for your encoragement to the project!. You´ll be on the special credits of the game!

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Artbook
    • Digital Soundtrack
    • Special Credits
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  11. Select this reward

    Pledge MX$ 760 or more About $43

    Design Thinking! Name in the post it.

    Your name in the post it wall
    (40 USD )
    Thank you for your encoragement to the project!. You´ll be on the design thinking wall!

    Includes:
    • Name in Design Thinking Wall
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Artbook
    • Digital Soundtrack
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  12. Select this reward

    Pledge MX$ 1,045 or more About $59

    Jagger Jones Welcome booklet

    (55 USD )
    You´ll recieve the special personalized welcome kit that only the people who enter Jagger & Jones receive. A box with the company manual, pencil and an usb.
    We will thank you publicly on facebook and tweeter!

    Note: Customs/VAT fees may be incurred depending on the country this is shipped to and is not covered by this campaign.

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Soundtrack
    • Digital Artbook
    • Jagger & Jones Welcome Kit
    • Special Credits
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  13. Select this reward

    Pledge MX$ 1,235 or more About $70

    Physical game

    (65 USD )
    Receive a hard copy of Design Hero Studio in an usb. Install and enjoy the game and the box content.

    Note: Customs/VAT fees may be incurred depending on the country this is shipped to and is not covered by this campaign.

    Includes:
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    • Digital Artbook
    • Digital Soundtrack
    • Physical game
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  14. Select this reward

    Pledge MX$ 1,330 or more About $75

    T-Shirt

    (70 USD )
    You´ll be recieve a stylish Limited Edition Kickstarter T-Shirt that will show off your favorite designers from Jagger & Jones!

    Note: Customs/VAT fees may be incurred depending on the country this is shipped to and is not covered by this campaign."

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Artbook
    • Digital Soundtrack
    • Physical game
    • T. Shirt and Stickers
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  15. Select this reward

    Pledge MX$ 2,850 or more About $161

    Background character

    (150 USD )
    Make a cameo in game! In the crowds of times square, drinking coffee or in the bar.

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Artbook
    • Digital Soundtrack
    • Special Credits
    • Background Character
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  16. Select this reward

    Pledge MX$ 9,120 or more About $514

    Pencil Original Work

    (480 USD )
    We will draw your favorite Design Hero Studio character! Decorate your room with this original artwork which will also be framed!

    Note: Customs/VAT fees may be incurred depending on the country this is shipped to and is not covered by this campaign.

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Artbook
    • Digital Soundtrack
    • Special Credits
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  17. Select this reward

    Pledge MX$ 9,500 or more About $536

    Client Design

    (500 USD )
    Be a villain and enjoy making the protagonists suffer!

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Artbook
    • Digital Soundtrack
    • Special Credits
    • Be a client
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  18. Select this reward

    Pledge MX$ 11,400 or more About $643

    Be a character

    (600 USD )
    Be one of the two characters in the cast, an illustrator or a programmer.

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Artbook
    • Digital Soundtrack
    • Special Credits
    • Be a character
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  19. Select this reward

    Pledge MX$ 19,000 or more About $1,071

    Design a chapter

    (1000 USD )
    Help to design the main setup and scenario of a chapter!

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Artbook
    • Digital Soundtrack
    • Special Credits
    • Design a chapter
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  20. Select this reward

    Pledge MX$ 26,600 or more About $1,500

    Producer

    (1400 USD )
    Be credited as the producer of the game!

    Includes:
    • Kickstarter-Exclusive Wallpaper
    • Digital Copy
    • Digital Artbook
    • Digital Soundtrack
    • Special Credits
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Funding period

- (37 days)