I founded Apollo Productions in November 2013 with my partner Jack. Having run the youth section of a local theatre company underneath a committee, I had a desire to take a leap and run my own company where I could explore more avenues of theatre and offer opportunites to a diverse variety of performers.
Since then we have been committed to staging different genres of theatre, giving performers the opportunity to work with multiple creative teams and in multiple venues, as well as offering productions and events for performers of all ages, abilities, backgrounds and circumstances. 3 1/2 years on we are proud to say that we have staged 4 straight plays, 1 full scale adult musical, 3 full scale young adult musicals, 2 full scale junior musicals, 2 fully staged concerts and monthly live cabaret events, appearing in 8 different venues and working with 5 directors, 2 musical directors and 5 choreographers as well as with a variety of costumiers, make up artists, set designers, lighting technicians, sound designers, stage managers and DSMs.
We have been so lucky to be supported by our local community on various levels; parents showing their dedication by ferrying their children to and from rehearsals and selling copious amounts of tickets, our members supporting productions they're not appearing in, our faithful sponsors, volunteers in all areas without whom we just could not continue and incredibly generous creative teams who have given their time and talent at no cost. We cannot thank all of these people enough!
Not being a registered charity or school run group, we are entirely self funded and with so many recent cuts to the arts, we have so far funded every production ourselves, with no grants, bursaries or government funding. Having a 7 year old daughter and the normal financial pressures that we all face in modern society, we always have to be sure that we can finance any production before we embark on it and always work extremely hard to keep our productions affordable for everybody, whilst generating the amount of ticket revenue we need to make the show financially viable.
We have 4 very exciting productions planned for 2017 / 2018, a junior musical, a young adult musical, an adult musical and a straight play. We ask now for your help to make these productions happen. The costs involved in staging anything are high, but particularly musicals, with costs such as rights and licence fees, rehearsal hire, venue hire, costumes, musicians and publicity, to name but a few.
We plan to stage these productions in December 2017, February 2018, March 2018 and June 2018 and would be offering performance opportunites to over 150 performers, aged 4 - 104, working with 4 different creative teams and 3 different venues.
Thank you in advance for any pledge that you can make - we promise you won't regret it!
Risks and challenges
There are advantages and disavantages to running your own production company, rather than producing shows on behalf of a company with a committee and registered charity status. It gives you the opportunity to select productions, creative teams, venues, set your own budget etc. However, with that comes great risk. Show choice, planning, casting, creative team selection are all vital and should anything go wrong, the buck stops entirely with you and your reputation can be ruined. We are always very thorough and careful with our show choices to ensure this doesn't happen and are very strict about the way things are run, the conduct and behaviour of anybody representing Apollo and the goals that we are committed to.
Added to this, there is a huge financial risk. It is impossible to predict how a show will sell and, despite working to a tight budget, there are always things that need to be paid for. We have conquered this previously through creative publicity and incentivising ticket sales. We are lucky to have Jack on board as designer. His originality and creativity knows no bounds! For every production he comes up with new and exciting publicity ideas including themed promotional pictures, social media design, poster and flyer design and bespoke trailers. We also offer all the cast members prizes for their amount of ticket sales, which has always been a huge success.
Problems can sometimes arise when planning a whole season of productions in advance - for example; venues needing to change dates, availability of rights for productions, licensing. However, we do not forsee any issues with our planned season for 2017 / 18 and feel very confidently that, should we secure this funding, all our projects will go ahead as planned.Learn about accountability on Kickstarter
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