DoRue – Streetwear for Equality
Spreading a message and helping others receive equality
DoRue – Streetwear for Equality
Spreading a message and helping others receive equality
Our Story: DoRue got its start because we wanted to make a difference. Not only do we love making awesome T-shirts, we wanted to be able to send a message and give back. So we started DoRue in 2018. We have done the hard part. We bought all the equipment, created our designs and created our website. Now we need your help with making this dream a reality. We need funding for marketing and advertising. The money you give today will help us get our shirts out to more people. 10% of all future sales will go to support organizations that have a main focus of bringing Equality to our world.
If you have turned on the news or looked at social media in the past year, you know how important it is to bring this message to light. We want to see more people being treated as equal and having the same rights as everyone else.
Our shirts are for everyone. We support women’s rights, LGBTQ rights and minority rights.
Our shirts are made in the USA, eco-friendly, soft, breathable and premium quality. We use high-quality HTV (Heat Transfer Vinyl) for durable, long-lasting wear.
Wear your shirt with pride that you're spreading a message of tolerance and love.
Instead of fighting, we need to help each other survive. We come up with so many ways to divide ourselves. We say, ”This is my club, and I'm not letting you in.” Instead, join the human club. Be a unique individual who's a positive part of the greater whole.
It's just basic human decency to treat others equally, to not assume things based on appearance.
At DoRue, we’re ready to be part of the solution. Ready to make a difference -- in our own lives and in the world as a whole.
We have to start seeing each other as human, noticing our similarities rather than our differences. If we don't, we'll just keep destroying each other.
Love and kindness -- those are the only measures we should be judging anyone by.
Why invest in us? – We believe that every shirt can make a difference and spread a message. We want to let people express themselves while doing good for others.
About the Founder: I’m a single mom, I've been broke, I’ve lived in the ghetto, and I understand the word struggle. None of those things define who I am. I love people, and I love doing my part to give back -- it’s been my passion since I can remember. I just want to bring awareness to the fact that we need to treat each other equally, that everyone deserves equal rights, and even in today's modern world, that isn't always happening. Gender, race, sexuality, religion, class and money shouldn't matter when we decide how to treat someone and interact with them. I don't want people to be kicked out of a country they've known as their home their entire life. I want people to be able to love whoever they choose to love. My own family has disagreed with who I loved and told me I shouldn't based simply on a skin color. They used religion to back up their prejudice.
So I decided to start DoRue in 2018. I want to do my part to share love and equality through a clothing line that allows people to express themselves while also giving back. 10% of sales will go to organizations around the world that are working to bring equality to everyone.
Who we support: Links to each organization are listed below.
The Fund for Global Human Rights – “Since 2003, the Fund for Global Human Rights has had one goal: to move human rights forward by providing resources and tools to the people and organizations on the ground who have real potential to generate positive change.” (http://globalhumanrights.org)
Color of Change – “We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.” (https://colorofchange.org)
National Association for the Advancement of Colored People – “The mission of the National Association for the Advancement of Colored People (NAACP) is to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination.” (http://www.naacp.org)
Mexican American Legal Defense and Educational Fund – “MALDEF strives to implement programs that are structured to bring Latinos into the mainstream of American political and socio-economic life; providing better educational opportunities; encouraging participation in all aspects of society; and offering a positive vision for the future.” (http://www.maldef.org)
National Immigration Project - “For over 45 years, the National Immigration Project has promoted justice and equality of treatment in all areas of immigration law, the criminal justice system, and social policies related to immigration. Our success is built upon a foundation of nationwide members and supporters, including attorneys, law students, judges, jailhouse lawyers, advocates, community organizations, and all individuals seeking to defend and expand the rights of immigrants in the U.S.” (http://www.nationalimmigrationproject.org)
United We Dream – “When you’re undocumented, you face a lot of discrimination, and that creates a lot of fear. At United We Dream, we transform that fear into finding your voice. We empower people to develop their leadership, their organizing skills, and to develop our own campaigns to fight for justice and dignity for immigrants and all people. This is achieved through immigrant youth-led campaigns at the local, state, and federal level.” (https://unitedwedream.org)
America’s Voice – “The mission of America’s Voice (AV) and America’s Voice Education Fund (AVEF) is to harness the power of American voices and American values to enact policy change that guarantees full labor, civil and political rights for immigrants and their families. We work in partnership with progressive, faith-based, labor, civil rights, and grassroots groups, networks, and leaders to policies and legislation that will stabilize the lives of 11 million Americans-in-waiting and put them on the road to full citizenship.” (https://americasvoice.org)
National Organization for Women Foundation – “The National Organization for Women Foundation (“NOW Foundation”) is a 501(c) (3) organization devoted to achieving full equality for women through education and litigation. The Foundation focuses on a broad range of women’s rights issues, including economic justice, pay equity, racial discrimination, women’s health and body image, women with disabilities, reproductive rights and justice, family law, marriage and family formation rights of same-sex couples, representation of women in the media, and global feminist issues.” (https://now.org)
Equality Now – “Use the law to change the world. Equality Now is dedicated to creating a more just world where woman and girls have the same rights as men and boys. Our international network of lawyers, activists, and supporters hold governments responsible for ending legal inequality, sex trafficking, sexual violence and harmful practices, such as female genital mutilation (FGM) and “child marriage”.” (https://www.equalitynow.org)
National LGBTQ Task Force – “The National LGBTQ Task Force advances full freedom, justice and equality for LGBTQ people. We’re building a future where everyone is free to be themselves in every aspect of their lives. Today, despite all the progress we’ve made to end discrimination, millions of LGBTQ people face barriers in every aspect of their lives: in housing, employment, healthcare, retirement, and basic human rights. These barriers must go. That’s why the Task Force is training and mobilizing millions of activists across our nation to deliver a world where you can be you.” (http://www.thetaskforce.org)
Human Rights Campaign – “The Human Rights Campaign represents a force of more than 3 million members and supporters nationwide. As the largest national lesbian, gay, bisexual, transgender and queer civil rights organization, HRC envisions a world where LGBTQ people are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community.” (http://www.hrc.org)
American Civil Liberties Union – “For nearly 100 years, the ACLU has been our nation’s guardian of liberty, working in courts, legislatures, and communities to defend and preserve the individual rights and liberties that the Constitution and the laws of the United States guarantee everyone in this country. Whether it’s achieving full equality for LGBT people, establishing new privacy protections for our digital age of widespread government surveillance, ending mass incarceration, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach. With more than 2 million members, activists, and supporters, the ACLU is a nationwide organization that fights tirelessly in all 50 states, Puerto Rico, and Washington, D.C., to safeguard everyone’s rights.” (https://www.aclu.org/?redirect=campaigns)
DoRue – Do You, Do Good
Link to Website: https://dorue.myshopify.com
Risks and challenges
If we are unable to meet funding goal, we will not be able to market company and all efforts to make a change for equality will be lost.Learn about accountability on Kickstarter
- (14 days)