I started this project in the Summer of 2010 when I came out to Los Angeles to co-write with Charlie Midnight. We finished a ton of great songs but chose these six to record - bringing in Mark Needham to produce to.
To say I'm proud of the songs and the record is an understatement. They sound amazing thanks to Mark and Charlie and a handful of the best studio and touring musicians here! This one, Long Stemmed Roses made me cry when I first heard it mixed in the studio...
Thanks for listening to it, I think it's still my favorite though it's hard for me to choose just one off the record. This is the best music I've made and they are all truly special. :) You can see why I want to do this record and all the work we put into this justice and hire a team to help me promote the album.
That's where YOU come in.
I think the songs could do really well on radio if given the chance. When I first wrote them I stayed up all night on a red-eye flight back home because my own songs were stuck in my head! ;-D
And, last week, a station up in Tahoe (101.5 FM) that I walked into while on tour already added One More Thing to their rotation!
So, I've done a lot of research to find a great team. It's not cheep but I think it's vital to getting the music out there and that's exactly what I want to do! The teams at Notorious Radio and Tinderbox Music will help me get the songs into rotation across the country - allowing the songs to find their wings and be heard. Radio play will help with projects all across my career from music licensing to booking more and better shows.
This will be my first radio campaign and I'm going to do everything I can to make it successful. I am putting together a special handmade package for each station so they notice the CD and give it a serious listen - once they do I think the music will speak for itself. Go check out the whole record on my website so you can see that it's AMAZING!!
Mark and Charlie have been directly involved in discovering and nurturing talent such as The Killers, James Brown, Joe Cocker and most recently Imagine Dragons... and me! :)
Here's the breakdown of where the money is going:
Tinderbox Music - 8 week College Campaign - $1500
Notorious Radio - 8 week Non-Commercial Campaign - $2200
Shipping Costs (>$2 per package) - $800
400 CD's manufactured - $500
Kickstarter/Amazon Fee (>7%) - $350
TOTAL - $5350
Anything raised over this will help me further this radio campaign. I put everything I make back into my music because I want it to get heard. If we raise more then $5350 I would love to record station id's, ship and supply giveaway CD's and maybe even extend the campaign or broaden it to include more regions and ship CD's to more stations!!
Thank you SO much for reading and being interested in supporting this project. If you have any questions reach out to me here or at Natalie@NatalieGelman.com Please support and share the project if you want to and can. I would be so grateful if we can make this happen and get these songs heard!!
Risks and challenges
The biggest risk with a radio campaign is the possibility that programers or the radio stations audience wont get the music and nothing will happen. While I would love for every single station that gets a copy to wear it out playing it over and over again before the campaign is even over it's possible that the album wont find a home on any station, or that it wont get into rotation and gain momentum needed to make a dent across the country and take things up a level.
That said, I feel GREAT about these songs and the work done on the recording - and my producers past success - that I don't think this will be the case. I have confidence in the packages I'm making separating my CD from the dozens that stations get each week and I feel really confident that the team's I'm hiring are genuinely excited about the album and working to support it too.
I'm going to have a better project if you will get involved and not only support the funding of it but also tune into your local stations and call in thanking them for playing it - or bugging them to play it more. ;)
And as far as fulfilling the gifts - I'm excited about all of them! Especially if some of you are interested in hosting a house concert, having a lesson from me or surprising me with a cover song I have to learn!
Thank you, thank you, thank you!!Learn about accountability on Kickstarter
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