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We will transform a bus into a mobile market on a mission to bring farm fresh food to neighborhoods in Louisville called food deserts.
We will transform a bus into a mobile market on a mission to bring farm fresh food to neighborhoods in Louisville called food deserts.
259 backers pledged $11,127 to help bring this project to life.

About this project

The Root Mobile-a locally grown farm fresh mobile food store project video thumbnail
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$11,127

259

The Root Cellar is a locally owned business that has two missions:

Primary Mission- To provide the highest quality, local, direct-from-the-farm produce to the Louisville Community

Secondary Mission- To provide an alternative, healthy choice for food consumption to the people of the South and West Ends of Louisville (food deserts)

The project goal is to transform an old bus into a mobile market bringing our farm fresh food to the people who have the least access to it.

Major Objectives:  

• increase the access to local foods in our community by taking The Root Mobile to neighborhoods called food deserts

• raise awareness for the need to change the paradigm of food delivery 

• create a new business opportunity for The Root Cellar

• provide input into those areas of the South/West Ends of Louisville that would best support a permanent location for a third store

Our plan is to buy a small school or shuttle bus with a suitable diesel engine, strip the insides of its seats and install a framework to hold bins to carry produce.  We have found and purchased an old Tarc3 bus from Valley Medical Transportation.  Mechanics (Stuart & Scott) are currently working to bring the bus into top-notch condition!  A lot of seats are already out of the bus, and once it is running we will be working to strip it completely.   We plan on installing a small refrigeration unit to hold dairy and egg products, and also a small freezer unit to hold our frozen meat products.  A freezer has been found for the bus and we are still hunting for a refrigerator.  We will have portable tables to set up outside the bus for times when we have lots of fruits and vegetables to display.  The bus will be outfitted with a veg-oil conversion kit, so that the engine can run off of recycled fryer oils (veg-oil) collected from local restaurants.  This is our effort to be "sustainable" in some small way by recycling waste oils.  

Risks and challenges

We understand that there are many potential pitfalls inherent with undertaking a project like this. From locating a suitable vehicle, to collecting and filtering the vegetable oil, this project is a bold initiative. We have two ace mechanics who specialize in veg-oil conversions and can do all of the other transformations necessary to make The Root Mobile hum.

We also understand that a successful project is ultimately judged by the impact that it has in creating change. We hope that this small, mobile, fresh food bus will generate a ground swell of interest in the local foods movement, healthy eating patterns, and community support for the local agrarian economy.

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FAQ

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  1. Select this reward

    Pledge $5 or more About $5

    Turnip Level: Receive a recipe from The Root Cellar recipe stash - Ron will provide a copy of one of his most cherished culinary delights. Choose from a wide selection of meat dishes, stews, soups, salads, breads and desserts-all featuring locally grown farm fresh ingredients.

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    16 backers
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  2. Select this reward

    Pledge $10 or more About $10

    Beet Level: A recipe from The Root Cellar recipe stash, AND enrollment in our Fruit/Vegetable of the Month Club, which entitles you to receive the featured fruit/vegetable for that month.

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    42 backers
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  3. Select this reward

    Pledge $25 or more About $25

    Carrot Level: Everything from the Beet Level AND a free Root Cellar canvas shopping bag.

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    79 backers
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  4. Select this reward

    Pledge $50 or more About $50

    Parsnip Level: Everything from the Carrot Level AND a free Root Cellar tee shirt.

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    45 backers
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  5. Select this reward

    Pledge $100 or more About $100

    Rutabaga Level: Everything from the Parsnip Level AND a visit to your house from The Root Mobile. We will choose a day to come visit YOUR street and give you a personal tour. Show off your community spirit to your friends and neighbors!

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    30 backers
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  6. Select this reward

    Pledge $500 or more About $500

    Salsify Level: Everything from the Rutabaga Level AND a ride in The Root Mobile to one of the neighborhoods that we will serve. Spend the day volunteering at our mobile food market and see first hand the impact that your contribution provides to the folks who need it most.

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    2 backers
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  7. Select this reward

    Pledge $1,000 or more About $1,000

    Sweet Potato Level: Everything from the Salsify Level AND your name or organization's name will be included on a list of major contributors to be painted on the side of The Root Mobile. We want to recognize and reward your contribution and let others know your commitment to the local food movement in Louisville.

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Funding period

- (30 days)