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IKEA would mark prices, simplify instructions, and make us customers help out. A book about how patients can be smart partners!
IKEA would mark prices, simplify instructions, and make us customers help out. A book about how patients can be smart partners!
32 backers pledged $5,533 to help bring this project to life.

About this project

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$5,533

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My father "fell down the rabbit hole" when he went in the hospital. He never got out. 

This book has the gift of everything I learned in my research and my business from patients, nurses, families and medical insiders, along with the "fixes" that would make health care safer and better for everyone. Boiled down to some basics: 

  • Every medical test and procedure should come with a big, bold price tag...and we should pay our own bills. 
  • Instructions we get from our docs should be clear enough for a fifth grader. 
  • We should have access to tools we need to build our own good health
  • We patients/customers should have to invest some elbow grease in making it all come together. 

THAT's the model IKEA has used to become the biggest furniture company in the world. It's made an art form out of getting customers of just about every nationality, ethnicity, literacy level, and language (two-dozen languages and three-dozen countries) to engage and to “play a key role” in a common value proposition: good products at affordable prices—with the caveat that customers help out. 

Below is an excerpt from the Foreword to the book from Target store product designer and world-renowned architent Michael Graves, who continues to design FOR THE PATIENT since he's been confined to a wheelchair for the last several years. I'm so grateful he "gets it" - and continues to design buildings, hospital furniture, devices and tools that bring us dignity and autonomy throughout our lives. 

Thanks to you for backing this project!

From Michael Graves' Foreword: "...It was a stroke of genius to apply the IKEA model to healthcare since this forward-looking company revolutionized home furnishings by creating an efficient partnership between retailer and customer in a smart, cost-effective manner, by design. Mastors identifies nine ways that the IKEA model can be applied, from making us feel welcome to developing a simple, comprehensible cost structure. Her presentation is as clear as the logic of her ideas to improve healthcare. What Pat Mastors says is simple, straightforward, easy to understand and implement, and not expensive. Her lists of do’s and don’ts are simple and direct. They reflect a deep understanding of the issues, reinforced by research. Her passionate plea for simplicity and common sense deserve notice. There’s so much good advice here that I have made this book mandatory reading for our design staff. And for a patient, the book’s advice might just save your life."

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  1. Select this reward

    Pledge $1 or more About $1.00

    Your voice gets added to the cry for a safer, more responsive and affordable health care system. It counts!

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    Pledge $10 or more About $10

    A download of the introduction of the book. Includes lessons learned following my father's death in the hospital and a look at how IKEA's approach to affordable, satisfying, democratic design has made them an international powerhouse. Plus my tip list from the back of the book on how to partner with caregivers and stay safe in the hospital.

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    Pledge $15 or more About $15

    A digital download of the book. Yay! You'll have the rewards above plus the whole book.

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    Pledge $20 or more About $20

    A signed, personally inscribed copy of "If IKEA Designed Health Care: 9 Ways It Would Partner With Patients" shipped anywhere in the United States (international backers please add $20.) Bless you!

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    Pledge $30 or more About $30

    Knowledge plus the tools to use it. A download of the tip list described above, plus one Patient Pod (www.thepatientpod.com), a device I created that clips on the bed rail and gives a patient three things no hospital can: a face, a voice, and a space all their own to put their stuff. You tell me the name you want inscribed in the personal message I'll insert into the photo display area. International backers please add $20.

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    Pledge $70 or more About $70

    Mensch level. 5 signed, personally inscribed copies of "If IKEA Designed Health Care: 9 Ways It Would Partner With Patients" (International backers please add $30.)

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    Pledge $250 or more About $250

    Maven level. Share with 5 forward-thinking friends. Five inscribed copies of the book, and five Patient Pods (www.thepatientpod.com) with personalized messages, shipped to any one address in the United States. (International backers please add $40)

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    Pledge $2,000 or more About $2,000

    CHANGE THE WORLD level! A lively, eye-opening, interactive presentation on how to have a good hospital experience, with a book signing, anywhere in the continental United States. You will change your attendees' thinking and empower them with knowledge!

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Funding period

- (40 days)