This project's funding goal was not reached on November 7, 2013.
About this project
What is a Paceband? Pacebands are patent-pending silicone bands that runners of all levels can wear on their wrists to make sure they stay on pace during their race.
The bands include a target finish time for each distance (marathon, half marathon, etc.) and individual splits for each distance marker so athletes know what their cumulative time should be when they reach a certain number of miles or kilometers.
Pacebands are not meant to replace GPS watches - they are meant to be used alongside those devices and/or regular running watches.
How did Pacebands come about?
My husband wrote a computer program (1) that like many other web offerings created a paper output (2). I was not a fan of the paper form factor because they have to be cut out and taped to your wrist. They are uncomfortable and can smudge. The idea of a reusable, lightweight, comfortable band was born. I set out to create a prototype. This required finding a band manufacturer overseas and overcoming the language barriers (which I manged with Google Translate). I had to create molds for the bands that required some setup and testing. I initially requested a debossed print with alternating colors on a blue band (3). It showed that the printing was possible - even though it was a departure from the horizontal printing you find on most silicone bands - but it looked awful. I asked my husband to adjust the software so that I could test different color combinations (4). Then I ordered another several more prototypes with yellow with black font (5). They were getting closer but they were all hard to read; the fonts were not right. As I pushed harder, the factories pushed back saying that what I was asking for was not possible. After months of back and forth they were able to create an approach that produced a very good version (6). After that, the molds were considered finalized and it was easy to add additional colors. The same approach has to be followed for all new designs and is part of our patent-pending process.
How to choose your band
Choosing a band for one our rewards is easy. Simply (1) pick your time, (2) pick your color, then (3) get running! You can choose from any of the following:
Marathon (miles or kilometers):
We have 5 possible colors (Blue, Yellow, Green, Orange, and Pink) for 3:00 -
6:00. There are 25 bands in different times in that range. They go from 2:30 -
4:30 in five minute increments and then in 15 min increments up to 6:00 in . The sub three bands are in black only.
Half Marathon (miles):
Same color choices for 25 bands ranging from 1:30 - 3:00 (the times are the
marathon times cut in half, i.e. 1:15 - 3:00). The sub 1:30 bands are also in
New designs being funded by this project:
If we reach our funding goal we will produce molds for the following additional distances, finish times (in hrs:mins:secs) and colors. That is not to say we won't add more in the future, but we believe these will cover the majority of runners:
The times above in bold only come in black with white font. Everything else comes in a choice of: blue, yellow, orange, green, and pink:
A simple problem that has been around for as long as people have been running:
The problem we are solving is pretty straight forward. Athletes train hard, eat right, and do everything possible to prepare themselves for competition. However, races can be overwhelming. There is a lot of information to manage if you want to hit your goal. For example, if you are running a marathon with a target time of 4:10 what should you expect to see for a time at for mile 17? The race is 26.2 miles. Don't forget the ".2" when you do your math. Quick! Your in a race, breathing hard, people are all around you and you need to know should you pick it up or not ... what's the answer? Relax. Don't worry. If you could not answer the question you are not alone. That is why we invented Pacebands. Now you can just glance down at your Paceband and it will provide all the information you need to Stay on Pace During Your Race.
Pacebands can also be worn for inspiration:
Pacebands are reusable so you can wear them when you train or race. You can get different times for training as most people don't train at race pace but you can also wear your race pace any time for inspiration. That is what Ryan Hall does. He is the American record holder in the half marathon with a time of 59:43. He wears his custom 59:00 band during training as a reminder of what he is trying to do and why he is working so hard.
Pacebands are personal to runners for more than one reason ...
Pacebands are a personal experience for runners. They resonate at that level because athletes not only pick out their desired times - they also pick out their favorite colors. Then they proceed to wear the bands during training and in races as source of information and inspiration - and perhaps even a souvenir of their journey up to and during competition.
What this project is about:
This project is about providing runners with an easy to use, affordable, and reusable product to achieve their athletic goals. It is also about creating something that runners can use during both training AND racing. We aspire to inspire through a personal experience where athletes of all levels can select a specific time and color - making the band a souvenir of the total experience leading up to and including the race event. We believe the running community could benefit from having access to a tool like this in a form factor that won't break the bank and is every bit as effective as other approaches. We don't want to see runners writing on their arms any more or gluing tattoos to their skin during freezing cold temperatures. We also believe that while technology is great, sometimes a simple complimentary low-tech solution can go a long way. It could be as simple as looking down at your wrist and seeing all the times you need to hit laid out for you in one visible area - not shown in pieces through a 2 inch LCD screen. Whatever the reason ... our mission is to foster performance in a whole new way.
This project will allow us to broaden the reach of our inspiration by creating new designs for the 5K 10K, and metric half marathon. The 5K and 10K will be in miles and will appeal to an untapped segment of the domestic running market that participates in shorter races. Once this is complete we will have a full spectrum of distances in miles: Marathon, Half Marathon, 10K and 5K.
In addition, the production of a metric half marathon band to compliment our metric full marathon band (both in kilometers) will broaden the appeal of our offering to a wider base of international runners and expand our reach to the rest of the world. The green areas in the map below are countries have adopted the metric system.
We use custom software to generate factory designs that are sent to an overseas factory. We then bounce prototypes back and forth to study the layouts. Once the design is finalized a full production run can take about 3-4 weeks per distance. We have already made some solid progress on these designs in an effort to speed up the time to market for all of our valued Kickstarter backers. We will implement a communication plan to keep all backers up to date on our progress. In addition, we will of course be able to send out any rewards that are not the actual bands immediately while the bands are in production.
GOODIES! HERE ARE SOME OF THE REWARDS WE ARE OFFERING:
Risks and challenges
Our biggest challenge is overseas production. Fortunately we have invested a lot of time and energy in working out a process that has resulted in consistent and timely delivery of our existing inventory. That said, there is always a bit of faith and trust involved in overseas production. Quality assurance is a big issue. Production runs can vary. We do all our own QA and won't ship anything not up to our standards. We are also trying to tighten the process at the factory level. If there were a delay, which we do not anticipate, it would be in this area. It could manifest itself in the rejection of some or all of the specific items being produced on our side which would result in a delay to re-produce them to our standards.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)