Do you love to sew?
Do you dream of making a wardrobe full of garments that you love for the way they fit your body and the way they make you feel?
Do you find yourself thinking about time spent at your sewing machine making sure that you get that perfect finish? French seams, invisible zips, hand sewn hems, all the things that make you feel proud of your handmade wardrobe.
Do you imagine having a curated wardrobe of pieces that you know won’t just be relevant this season, but season after season? Pieces that you can wear in your busy life - to work, at home, out with friends. Garments that ease effortlessly between all the spaces you inhabit.
Give yourself the tools you need to slow down and enjoy the process of making a beautiful and considered handmade wardrobe
In 2015, when the idea of starting In the Folds was just a seedling, I saw an opportunity to create patterns that would help makers create beautiful and timeless garments.
The patterns are a celebration of the art of making a handmade wardrobe - a way to encourage makers to take pause and enjoy the experience itself, not just the end result.
I got to work, slowly building a collection of beautiful sewing patterns for the modern maker.
As of December 2017, I have released a total of ten sewing patterns that are currently available as digital downloads (three independently and seven in collaboration with Peppermint Magazine). This means that when a customer purchases a pattern, they are sent a link to a PDF pattern that they can print at home or take to a copy shop.
My vision is to make patterns that allow makers to feel at ease and comfortable to do anything they choose to do in their handmade wardrobe. My design aesthetic leans heavily towards the everyday. They’re pieces that will fit comfortably into your wardrobe, but will stand out with their interesting and refined details - timeless, yet modern - beautiful, yet understated.
Although PDF patterns have been a great entry point for my business, it does mean a lot of makers have not had an opportunity to use the patterns. Some makers prefer not to use PDF patterns, while some have not yet stumbled upon the online sewing community and all the amazing resources that are available online.
It is time for In the Folds patterns to be available in print.
By having hard copy versions of my patterns, it means that I will be able to start wholesaling the collection to retailers here in Australia, as well as internationally. By doing so, more makers will be able to access the patterns and fall in love with the experience of building a thoughtful and considered handmade wardrobe with In the Folds patterns.
Sewing is a hands-on craft and I would like to create a tangible product that makers can hold and experience - an envelope they can open, an instruction booklet they can flick through and a pattern they can unfold.
The thing I love most about my handmade garments, is the special details on the inside, the things no-one but me get to see and experience. In the Folds patterns support you to make garments that are as beautiful on the inside as they are on the outside. They will also support you to learn more skills and gain confidence in your ability.
In the Folds patterns are not patterns that you can make in an hour or two, and they’re not supposed to be. Through the design, detailing and finishing techniques, they have been created to help you slow down and enjoy the process of making. Due to their focus on clean and high-end finishing, you will be reaching for the garment time and time again, season after season.
Time spent sewing shouldn’t be stressful, so I have gone above and beyond to make sure that my patterns and instructions are thorough, well tested and don’t leave you feeling confused or left in the dark. For those hairy moments, there is also a huge amount of additional support and guidance available on the In the Folds blog. I have created resources regarding fitting, different seam finishes and ways to really make each pattern your own.
Each pattern is designed with longevity in mind - made to be used again and again - adapted to fit your style, taste and body shape.
The patterns released so far have been received very well by the sewing community, with a lot of excitement for the thoughtful details, the thorough instructions and the tutorials available on the blog.
Each printed pattern will include:
- Colour printed envelope with beautiful artwork on the front and all required technical drawings, measurements and notions printed clearly on the back
- Illustrated instruction booklet, guiding you through the entire process - from cutting your fabric to sewing your hem
- The pattern printed on paper stock, so that it is durable, long-lasting and easy to fold back up (no more trying to fold up pesky tissue paper and fit it back in the envelope). Available in 10 nested sizes (AU size 6 - 24)
As you may know, printing sewing patterns is a big investment - there are minimums to meet and a number of components needed to make each one.
This is where you come in.
A lot of you have been with me from the very beginning of the journey (high-five for that!), and I would love for you to be right beside me as I take the biggest leap so far and get In the Folds patterns in print.
With your help, my plan is to print my first three sewing patterns - The Rushcutter dress, The Acton dress and the Collins top, as well as get the infrastructure in place for future pattern releases.
By stepping up to printed patterns I can also start scaling up my business and can continue producing thoughtful and detail rich sewing patterns on a more consistent basis.
Although In the Folds has seen some great success over the last two years, it is still not my full time job. By having printed patterns and the ability to reach more makers, I believe I will be in a position to transition into working full time for In the Folds. This will give me the opportunity to really grow the business - creating more patterns and more resources for the sewing community.
The Acton is a versatile dress with two bodice options and two skirt options (that are interchangeable), designed for woven fabrics. The bodice is lined, features princess panels for a lovely fit around the bust, and is fastened with an invisible zip. The Acton is beautifully designed and carefully drafted to include many interesting details, to make this a very enjoyable sew for confident sewists.
View A features a fitted bodice with a low back and thin shoulder straps. The skirt is A-line, and includes (optional) in-seam pockets in the side seams. View B features a fitted bodice with racer-back and thin shoulder straps. The skirt is a wrap that can be tied in a number of ways to achieve different silhouettes.
The Rushcutter is an oversized knee-length, A-line dress, designed for woven fabrics, available in two different styles.
View A features three-quarter length raglan sleeves, large inset side pockets, invisible zip, bound neckline and a wide hem facing. View B is a sleeveless version, with back button closure. Included in the pattern is an optional waist sash, that is suitable for both styles, to transform the shape of the silhouette.
The Rushcutter is designed and carefully drafted to include many interesting details, to make this a very enjoyable sew for sewists of a range of different levels.
The Collins top is a loose-fitting trapeze-shaped top designed for woven fabrics. It is A-line in shape, perfect for hot summer days. It features a round neck, panel lines, a high-low hem and a centre-back opening, with a button and loop closure.
The Collins top was designed with beginners in mind. If you have mastered straight and curved seams, you’re ready to take on this pattern. Through careful drafting and interesting techniques, this pattern will give you that confidence boost you have been looking for.
I'm a Sydney-based designer maker who has been sewing for as long as I can remember. In the Folds came from a love of the creative making process, and the dream to share this experience with others. My background is in fashion design - I hold a Bachelor of Design in Fashion and Textiles - from Sydney’s UTS, where I spent four years honing my skills in pattern making and construction.
It was at university that I became aware of, and very interested in, the social and environmental impact of the global fashion industry. I started thinking about the way in which clothing is made and how this impacts our relationships with clothes. Since then, the desire to encourage a long-lasting bond between wearer and garment, has been the foundation of all my creative work. It is my belief that if garments are made well, we take better care of them. We form stronger relationships with them, loving them, caring for them, mending them and cherishing them long into the future. It gives me great joy to know that I'm creating patterns that people will use to make beautiful garments that they love.
If you would like to know more about me, you can learn more:
- Careers in Sewing: Running an Indie Pattern Company (The Fold Line)
- Wardrobe Wisdom: Emily Hundt on Making and Mending (The Good Wardrobe)
- Emily Hundt of In The Folds - Discovering Upscale Upcycling and Creating Patterns that Challenge and Delight (Close Knit podcast - Episode 4)
- On my website.
- You can also follow me on Instagram here.
I have decided to use Kickstarter as a platform to fund my first run of printed sewing patterns because, from the very beginning, the online sewing community has been there to share my ups and downs. In the Folds is about being part of and engaging with this incredible sewing community and I chose to take this step, the biggest step so far, with all of you by my side. Kickstarter seemed like the perfect opportunity to launch this project, and build it with this amazing tribe that I feel incredibly lucky to be a part of.
Kickstarter works on an "all or nothing" model, so by launching on this platform I can validate the product and ensure there is demand for it, before going into print.
I would love for you to get involved in this campaign and help me get In the Folds patterns in print. To do this, I have come up with a range of different rewards that I know you're going to love!
Video by Callum Birch
Photographs by Laura Marii
Risks and challenges
I am confident in the quality of my patterns and the instructions that go alongside them. The three patterns that are going into print have been thoroughly tested and used by many makers who have purchased the digital versions over the past two years. Printing is new to me, but I have been working with a fantastic local printer that is based in walking distance of my studio. I may not be an expert at printing, but Tony (the printer) is! He has been using his knowledge and expertise to guide me through the process of creating beautiful patterns that you will love (and it has been fun introducing him to the world of home sewing too). The pattern print files are all ready to go, with only a few finishing touches needing to be made on the packaging and then it will be time to start printing them. Although it is difficult to foresee everything that could possibly go wrong, I have been careful with my timeline, giving myself ample time to get the patterns printed and shipped out to you.Learn about accountability on Kickstarter
- (30 days)