£11
pledged of £150,000pledged of £150,000 goal
2
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, January 15 2019 9:20 PM UTC +00:00
Last updated January 15, 2019

LK london the next generation

specialising in high end outdoor wear for taller children

LK london the next generation

specialising in high end outdoor wear for taller children

£11
pledged of £150,000pledged of £150,000 goal
2
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, January 15 2019 9:20 PM UTC +00:00
Last updated January 15, 2019

About

One thing as a parents we find daunting is finding a coat that fits our child perfectly! A common issue with coats on today’s market is that they don’t cater to taller children. And we find that the arm length is too short for our child’s actual size and end up getting the next size up for that perfect arm fit. Then ending up the a coat that fits perfectly on the arms and is too big on our child’s body. And we make do because they’ll grow into it right?

Hi my name is chevelle I'm a fashion designer Specialising childrens clothing. As a designer understand that children come in all different heights, lengths shapes and sizes . After many many tries I have found a solution to this issue. over the years i have notice that children are a lot taller in height and length and there is no market catering for these children.

Our brand has been in development for the last 11 months. It offers high end outdoor apparel for taller children The average height of children has seen a sharp increase over the past 100 years. This is mainly due to increasingly balanced diets. Children are now up to 5% taller than children of the same age 50 years ago. Euro monitor anticipated annual growth in children’s clothing and footwear of 2.3% and 4.4% respectively to 2021. This represents a doubling of the growth rate witnessed between 2007 and 2016 for each category.

Our brand aims to solve this problem by re-creating and adjusting current size charts to fit the taller child by height and length creating a prefect fit. Our brand has over 40 designs and 5 collections. We use a range of high quality materials such as leather denim, faux fur, suede and velvet.

The global children’s clothing market was worth £158 billion in 2016. The UK market was worth £5.9 billion that year. By 2021 the UK children’s apparel market is expected to be worth.£6.6 billion. IBISWorld listed children’s clothing as the safest specialty clothing industry. High street retailers are planning to draw up new sizes in response to the growing number of overweight and obese children. Shops including Next, Asda and Monsoon are measuring 6,000 children and will use the results to decide how far to increase waist sizes and other measurements to allow for the expanding bulk of the average child. This in turn will make the exacerbate the problem for taller children who may already be swamped in clothes too large for them in order to get the correct length for their longer limbs. At present there are no immediate competitors leaving high growth potential to a underserved market . Although brands such as Sturdy Kids ( who we have a verbal agreement with to stock our products) Gap slim provide generous fit clothing there stock is limited. But most importantly do not cater to taller children.

We believe our brand will thrive and do exceptionally well within this underserved market ensuring customers that there is a brand who understands that there is a issue with today’s current sizing, and is creating new ways to cater to the taller child.

LK London’s designs are uniquely tailored to perfectly fit taller children. Please support us on our journey and help us make this dream a reality, we believe children should be comfortable in whatever they wear not matter there height or size.

Risks and challenges

With any new project there is always a risk we have thoroughly analysed all the potential risk which are the following.
- POOR CASH FLOW
Solution
Have a strict credit control policy
Secure adequate funding
Control costs
Regularly monitor and review budgets
Increase promotional activities

-NOT ACHIEVING SALES TARGETS
solution
Regularly monitor and review budgets
Increase promotional activities

-TAX RELATED FINES OR PENALTIES
solution
Register for tax, NIC, PAYE and VAT in accordance with the rules and regulations
Submit returns on time and make payments on time

At present we are at the pre manufacturing stage and have source our fabrics suppliers and manufactures. We have over 40 designs and 5 collections.
We are aware that there could be issues when it comes to production that is why we have chosen one of the best manufacturers and suppliers in the world that have worked with brands such DNKY MANGO, RALPH LAUREN and more, so our brand is in the best hands and we can garentee that any issues we may face will be dealt with in a professional manner.

Once we have received full funding all reward recipients will be contacted and the rewards will be issues.

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Support

  1. Select this reward

    Pledge £500 or more About US$ 624

    Bronze Reward

    For your kind donation you will receive a limited edition LK London t-shirt with a £10 voucher that can be used on our online store

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  2. Select this reward

    Pledge £1,000 or more About US$ 1,248

    Silver reward

    With this reward you will receive a limited edition lk London t-shirt for you and your family ( up to a family of 4 ) and £60 voucher that can be used on our online store. 1 limited edition umbrella

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  3. Select this reward

    Pledge £7,500 or more About US$ 9,355

    Gold reward

    With this reward you will receive 6 limited edition LK london t-shirts . £200 voucher that can be used on our online store.
    3 tickets to lk London's launch event.
    A opportunity for your child (ern) to walk in our fashion and be featured on our website (based on consent)
    2 items from our latest collection ( subject to availability)
    2 limited edition custom umbrellas
    With free shipping

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Funding period

- (50 days)