FORTUNALE, THE WIND THAT CHANGES FASHION
Fortunale is an atmospheric perturbation of exceptional intensity, which takes its name from the term ‘fortune’ linked to the fate of many mariners who are forced to navigate in dangerous meteorological conditions. Tenacity, strength and the capacity to change the status quo, are the characteristics we want to inherit to change the fashion world for the best.
Fortunale aims at creating the best natural sweater in the world. Our products are entirely made of pure Italian natural wool, dyed with natural pigments free of chemical additives and produced in Italy by specialized artisans.
ONE SWEATER = ONE TREE
Fortunale believes in nature, and has decided to invest part of its profits in it. In a campaign launched in association with the historic Italian environmentalist movement Legambiente, for each crowd-funded sweater we will plant a tree. In addition, on each sweater we will create an exclusive embroidery detail with a unique numeric code for each Fortunale piece of clothing to have no equal or match.
100% ORGANIC ITALIAN WOOL 100% RESPECT
We respect and obtain pure organic wool, one of the best yarns in the world.
Animal-rearing is possible even in full compliance with their life conditions, safeguarding their free grazing through genuine fields that have not been treated with polluting substances or with dangerous antiparasites. Sheep that come from organic rearings receive care and attentions every single day, without being tortured or abused at all, giving us in return extremely high quality pure wool specially selected and chosen to make Fortunale garments, which permit human skin perspiration and maintains a constant body temperature.
100% COLOUR 100% NATURE
We watch at our past to colour our future.
Our dyeing processes recall natural ancient treatments, improved by in-depth studies and exclusive textile technologies. The result? Knitwear coloured with more than 200 natural ingredients, such as flowers, leaves, berries and roots, giving Fortunale jumpers their unique colours and shades. Nature blends with technology in our innovative chemical free dyeing process. That’s why it was awarded, a world exclusive, the prestigious Woolmark Approved Natural Coloration Technology. The best way to take care of nature and of our skin.
100% MADE IN ITALY 100% TRADITION
Italian knitwear means tradition and quality, worldwide acknowledged.
Fortunale collections are drawn by an Italian fashion designer team, boasting a solid experience in the field. They are developed in Italy by specialized laboratories which produce excellent garments and that take advantage of the most modern textile technologies and the skillful hands of the most expert tailors. Fortunale jumpers are genuine ‘made in Italy’ garments, meeting the last fashion trends and comfort needs of the most demanding customers. Each jumper is controlled and hand finished, before being ready for shipment. Quality as mission.
CHOOSE YOUR COLOUR
BORN TO BE WORN, THOUGHT TO BE REUSED
Fortunale is entirely eco-friendly, and it takes its inspiration from the modern principles of circular economy. Materials transformed into objects often remain unused for most of their life. Fortunale sweaters are designed, from their origin, to be recycled at the end of their natural use.
Fortunale is a pure wool sweater, and this precious characteristic allows us to regenerate its fibers into new prime materials. The total absence of synthetic fibers enables us to recycle a sweater up to 80%. Even the packaging is entirely reusable.
Every sweater is shipped in a recycled cardboard box designed to be reused as a perfect container. We want you to reuse it, so we developed it with high-quality materials and an attractive design.
WE STRONGLY BELIEVE IN SCIENTIFIC RESEARCH
Fortunale strongly believes in scientific research connected to its territory. For this reason, it counts among its partners Plauto, a project initiated by Bari University, in Southern Italy, for the promotion of quality sheep wool sourced from Puglia.
THE DETAIL MAKES THE DIFFERENCE
Even our clothing labels are made of 100% natural fibers. The nature of our project is also in small details.
ITS NATURE IS ADAPTABLE
Fortunale is a highly adaptable sweater that can attract both the young and the female buyers.
MEDIA AND PRESS
Ivan Aloisio - Founder and Dreamer
Ivan is the creator of the Fortunale project. He grows literally in the family business, playing between the yarn cones and the remnants of fabric. He accumulates a long experience in the field of clothing and knitwear working with the most important European buyers in the sector. In 2015 he decided to give life to his dreams: to create a collection of high quality knitwear that is sustainable and 100% natural. After years of research and field tests, the first Fortunale samples take shape.
Mariagrazia Guida - Marketing and Customer Champion
Mariagrazia has been part of the team since 2016. She is specialized in social media marketing having accumulated a long experience in leading companies in the sector. She deals with communicating the values of Fortunale, with particular attention to listening to the supporters of the project, ensuring a real creation and sharing its objectives.
Nunzia Campanale - Designer
An expert in the field of design and graphic arts, she specializes in industrial design for fashion and since 2017 she has followed Ivan in the Fortunale project. She personally takes care of all the details of the Fortunale production, from the choice of packaging to regular delivery.
Mariagrazia Ferrari - Stylist
Over 30 years of experience in the knitwear sector. She has collaborated with major national and international clothing brands: her collections have been presented in the most important fashion shows. Eclectic and sensitive, she winks at metropolitan and avant-garde trends. She is the stylistic heart of our natural ‘made in Italy’ taste.
Risks and challenges
Fortunale is Majra Moda’s new project; it is my family company that can boast over 40 years’ experience in the textile field. After 3 years of research and tests on organic yarns and colors, we are proud of our results in creating garments that perfectly combine beauty, nature and long lasting qualities.
We produce high quality knitwear in association with extremely qualified Italian partners who are able to make large scale clothing items: specialized high quality clothing laboratories which make use of the latest technologies in the textile industry in the hands of the most expert designers and seamstresses.
Our partners guarantee effective shipping all over the world. We are aware of possible shipping delays in some countries due to customs limitations, but our company will give you all the necessary assistance to cope with any possible inconvenience.
We thank you in advance for the opportunity you will give us by supporting our project; we’ll be looking forward to setting off for a wonderful journey with you in the perspective of changing the world of fashion for the best.
CEO of Majra Moda Maglierie, founder of the Fortunale project
- (45 days)