Hello Backers and Supporters!
It's official -- on Friday December 12th, 2014, on the steps of the Vermont Statehouse in Montpelier along with Vermont Governor Peter Shumlin, Bo Muller-Moore held a press conference and made a big announcement concerning his efforts to trademark 'Eat More Kale.'
Bo's opening statement at the press conference:
"I'm so glad to stand before you with some good news! For 38 months I've been in a legal wrestling match with the fast food giant, Chick-fil-A, and the U.S. trademark office. Well I'm proud to announce that as of December 9th I've been granted a trademark for my design for Eat More Kale. And as important as that trademark is, I've called Chick-fil-A's bluff on their cease and desist demands. I am not ceasing and desisting -- I am thriving thanks to people like you and thanks to Vermont and people from beyond."
As you can imagine, Bo was happy to be making his announcement surrounded by friends, family and supporters. In addition to the invited guests, there were also about a dozen members of the press in attendance.
Following the press conference, Bo gave us an interview in which he was reflective and surprisingly pensive.
We sat down with Bo in Meeting Room 11 in the statehouse and, surrounded by portraits of former governors and civil war generals, conducted an hour long on-camera interview in which Bo mused on the day's events, his three year journey to get his trademark registered, and mortality:
"I like the idea of being 'Bo the Eat More Kale guy' so much that I've decided recently that when I die I want to be buried at Hope Cemetery over in Barre, a cemetery that's famous for its custom tombstones -- and I've decided recently that I want a tombstone shaped like a t-shirt and I want it to say 'Here lies Bo, the Eat More Kale guy.' And I hope when people see that they'll say, 'That was that guy who stood up to the chicken slingers.' ... I hope 'Eat More Kale' and the idea of 'Eat More Kale' will last. And I hope the memory of the guy that stands up to billionaires will last. And if it means that I have to purchase my own tombstone shaped like a t-shirt, I'm that shameless. I would love the idea of someone standing above my grave and saying, 'That's the guy that decided to stand up and fight the impossible fight.'"
A photo essay from our footage of the press conference:
Our next update will be prior to Christmas.
Okay folks, Bo's news is obviously big news for our documentary which -- assuming nothing changes, or before the USPTO issues Eat More Kale's trademark registration in the next six months -- it means we potentially have an ending! It also means we can finally begin planning the last stages of the production and completion of the film. So I'll be back in touch before Christmas with a complete run down of where our film is now, where we're heading, and an idea of when we'll get there.
In the meantime, have a great beginning to your holiday season!