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A t-shirt artist defies Chick-fil-a, a multi-billion dollar fast food chain, when they lay claim to his art and website. Documentary.
A t-shirt artist defies Chick-fil-a, a multi-billion dollar fast food chain, when they lay claim to his art and website. Documentary.
A t-shirt artist defies Chick-fil-a, a multi-billion dollar fast food chain, when they lay claim to his art and website. Documentary.
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Update 75: Kale to Doughnuts + What the heck does it all mean?

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 Above: a sticker for Bo Muller-Moore's doughnut business.

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Hello Backers,

Our very long story produced a surprising twist in March. 

During my recent two and a half hour interview in Waterbury, VT, with the subject of our film, Bo Muller-Moore, Bo compared his conflict with Chick-fil-A to a game saying that he was being told by his lawyers and others that at the end of that game he would not be able to print any more T-shirts. So according to Bo, he did everything he could to make the game last longer — including telling his attorneys to “take the sweet time on the deadlines" — all in an effort to make and sell as many Eat More Kale T-shirts as possible.

Bo said this strategy had been established with his Vermont attorney “...from the start.”

Not only does this shine light (at least partially) on the long time that it took for Bo's story to finally resolve, but it ripples backward in time to give a fresh perspective to Bo's years-long public appeals that generated hundreds of thousands of dollars in support.  

It also adds to mounting evidence that a surprising amount of Bo's public appeal for support was misleading.

So what the heck does it all mean?  

To help us make sense of it all, I wrote and published an essay on Medium titled, "From Kale to Doughnuts. Vermont's very long, sometimes misleading, often confusing tale of Eat More Kale."

You can find the essay here, or copy and paste the below link in your browser. 

https://medium.com/@jimlantz/from-kale-to-doughnuts-870d65539a2e

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Okay, that’s all for now — more, later.  

Still waiting on the federal judge’s decision in our Freedom of Information Act lawsuit against the USPTO which will hopefully allow us to access information that was withheld from our film.  

Hope all is well in your neck of the woods — take care!

Jim

jameslantz.com

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