A t-shirt artist defies Chick-fil-a, a multi-billion dollar fast food chain, when they lay claim to his art and website. Documentary. Read more
This project was successfully funded on March 25, 2012.
About this project
Hey ya'll, Bo here! Welcome!
Chick-fil-A, the country's second largest fast-food chicken chain, is claiming that I'm infringing on their trademark 'Eat Mor Chikin' slogan with my 'Eat More Kale' t-shirts. Their lawyers want to confiscate my website, my t-shirt biz and art.
Chick-fil-A is also demanding that I "forever cease and desist."
Cease and desist?? Like hell. I've decided to fight.
Of course, I might not win --- the odds are against me. All over the country 'trademark bullies,' large corporations that bully small businesses over alleged claims of trademark infringement, are legally harassing small businesses and wearing them down with repeated lawsuits and appeals. In the face of overwhelming legal bills, most small businesses just give up.
This is more than just plain wrong: it's un-American.
By helping make this documentary I want to shine a light on this issue, my battle, and other trademark bullies, too. If I win, it's a great story; if I lose, it's a sad story. Either way, Jim and I think it's a story worth telling.
So whether you've been following me for years or you're new to 'Eat More Kale', I hope you'll become a backer of our documentary and part of the whole experience.
Hey, thanks for the fun! Hope you'll help us spread the word.
Get the movie, an 'Eat More Kale' t-shirt, and other cool stuff!
Starting at just $15, you get the whole experience of following Bo's story PLUS you get the finished film, too!
And because you're a backer, you'll be part of our community; you'll get regular updates sent to your inbox that'll keep you posted on the whole drama between Bo and Chick-fil-a, along with a behind-the-scenes look at making our documentary film.
Want an 'Eat More Kale' sticker? A t-shirt? Or a special edition DVD? Pledge a little more and you get these things, too!
Most important of all? You'll be helping to make a movie about Bo's story that's been called a 'modern day David and Goliath' and featured in CNN, NPR, The Wall Street Journal, and the New York Times.
New to Kickstarter?
No worries -- it's easy. Here's the official explanation from Kickstarter or we'll just let you know how it works here:
- PLEDGE -- for a limited time, make a pledge to our documentary project. Take a look at the far upper right corner of this page -- that's how many days we have left to accept pledges. Click the green button that says, 'Back This Project.'
- HOW MUCH? -- that's up to you. Any amount from $15 on up allows you to see the movie and become part of the experience. The more you pledge, the more rewards (t-shirts, stickers, DVD, etc) plus you'll be helping us make a better movie.
- YOUR CARD ISN'T CHARGED -- when you pledge, your credit card isn't charged. You'll make your pledge (via the green 'Back This Project' button above) through Amazon payments; you'll be authorizing a payment for your pledge and your card isn't charged.
- YOUR CARD IS CHARGED ONLY IF WE REACH OUR GOAL -- if we reach our fundraising goal by the deadline (also listed in the top right corner), then your card is charged. If we don't reach our goal by this deadline, your card is not charged and your pledge is discarded, and we can't make our documentary film.
- SO PLEASE PLEDGE EARLY -- by pledging early, you'll encourage other backers, too.
What if we exceed our goal?
That'd be great! We'd be able to make a better documentary!
Documentaries are expensive to produce; many have budgets that exceed a couple of million dollars. Our goal is the bare minimum we think it'll take to tell our story -- and even then, we're leaving out some important things.
Typical budgets of some recent documentary films:
- 'Greatest Story Ever Sold' by Morgan Spurlock: 1.5 million dollars
- 'Freakonomics': by Seth Gordon (and others): 2.9 million dollars
- 'Inside Job': by Charles Ferguson: 2 million dollars
So yes, we're hoping we exceed our goal -- and the more we exceed it by, the better our film will be. A larger budget will allow us to dig deeper into the subject, do more research, shooting, editing, and tell the story of other small businesses bullied by corporate giants.
Stories like the start-up 'Teachbook', an online community of teachers that is being sued by Facebook. Or the school group that wanted to start a fund for lung cancer called, 'Kites for the Cure' but was shut down by lawyers for the Susan G Komen Foundation, claiming ownership of the word 'cure'.
So, this is what you can do:
First, become a backer now. It's quick, it's easy, and everybody gets the movie. Plus, the sooner you become a backer, the sooner you'll start receiving updates. You'll also help inch our goal higher which, in turn, will encourage others to pledge, too.
Second, spread our Kickstarter link far and wide. Facebook it, e-mail it to friends, tweet it, then Facebook it again everyday. Really! This is how we find the 'crowd' in crowd-funding, through persistence and linking. Become part of the drama; regularly check on our progress and get your friends and family in on the drama, too. Know somebody in the press, or folks with lots of contacts? Get 'em the link.
Most important of all, know how much ALL of us on the production of this film --- from Bo, to Jim, the camera and sound guys, the editor, sound studio, still photographer, graphic designer --- appreciate and thank you for your support.
We're gonna make a great film, and we're glad to have you along for the experience.
Have a question? If the info above doesn't help, you can ask the project creator directly.
Pledge $15 or more
WATCH THE MOVIE + JOIN THE EXPERIENCE -- You'll have access to the full finished movie on-line, plus an exclusive subscription to Bo's unfolding drama through updates delivered to your inbox.Estimated delivery:
Pledge $30 or more
OWN THE MOVIE + JOIN THE EXPERIENCE + STICKER -- A digital download of the finished movie delivered to your inbox, plus an exclusive subscription to Bo's unfolding drama through updates delivered to your inbox. Plus, you'll get an 'Eat More Kale' sticker, too!Estimated delivery:
Pledge $60 or more
OWN THE MOVIE + T-SHIRT + JOIN THE EXPERIENCE -- By late April, you'll get one of Bo's famous 'Eat More Kale' t-shirts designed especially for backers, plus a digital download of the finished movie delivered to your inbox, along with a subscription to weekly updates on Bo's unfolding drama. (ps. at this level, we'll put your name in the credits of the movie!)Estimated delivery:
Pledge $85 or more
10 backers All gone!
MOVIE TICKETS TO THE SAVOY + POPCORN + OWN THE MOVIE + T-SHIRT: For all you Montpelier VT folks, get 2 tickets to any movie at the Savoy Theater in Montpelier plus a free popcorn, plus an 'Eat More Kale' t-shirt, plus a digital download of the finished movie delivered to your inbox, along with a subscription to weekly updates on Bo's unfolding drama! Special thank you to the Savoy Theater in Montpelier, VT! Hurry, only 10 of these rewards!Estimated delivery:
Pledge $100 or more
DVD + T-SHIRT + JOIN THE EXPERIENCE + CREDITS -- By late April, you'll get one of Bo's famous 'Eat More Kale' t-shirts then, when we've completed the film, you'll receive a special edition DVD of the finished documentary delivered to your home, plus a subscription to weekly updates on Bo's unfolding drama. (ps. at this level, we'll put your name in the credits of the movie!)Estimated delivery:
Pledge $250 or more
SIGNED MOVIE POSTER + T-SHIRT + DVD + JOIN THE EXPERIENCE -- In addition to the special edition DVD and Bo's famous 'Eat More Kale' t-shirt, you'll get a signed copy of a limited edition movie poster signed by Bo (suitable for framing), plus you'll be part of Bo's community with a subscription to weekly updates on the unfolding drama. (ps. at this level, we'll put your name in the credits of the movie!)Estimated delivery:
Pledge $500 or more
CUSTOM-FRAMED & SIGNED MOVIE POSTER + T-SHIRT + DVD + JOIN THE EXPERIENCE -- In addition to the special edition DVD and Bo's famous 'Eat More Kale' t-shirt, you'll get a signed copy of a limited edition movie poster autographed by Bo and custom framed by the craftsmen at Dostie Brother's Frame Shop, Burlington, VT's most exclusive framer (DostieBrosFrameShop.com) plus you'll be part of Bo's community with a subscription to weekly updates on the unfolding drama. (ps. at this level, we'll put your name in the credits of the movie!)Estimated delivery:
Pledge $1,000 or more
ORIGINAL SIGNED ARTWORK + ALL PREVIOUS LEVELS + SPECIAL THANKS -- Get one of Bo's original signed pieces of folk art specifically for you! In addition to all the previous reward levels, you'll also be listed in the movie's credits under: Special Thanks!Estimated delivery:
Pledge $5,000 or more
DINNER WITH BO + PERSONAL STUDIO TOUR + ASSOCIATE PRODUCER -- In addition to all the levels above, you'll be treated to dinner with Bo at one of his favorite localvore restaurants in Montpelier, Vermont. You'll also get a personal studio tour and t-shirt making lesson, where you'll make your own one-of-a-kind shirt. At this level, you'll also be listed in the head credits of the movie and on the poster as 'Associate Producer.'Estimated delivery:
EXECUTIVE PRODUCER -- At this level and above, you'll be listed in the head credits of the movie, as well as featured on the poster as 'Executive Producer' -- and with that position comes power -- you get to design your own reward! Dinner with Bo? Original t-shirts for the family? For this level and above, let us know what you'd like and we'll design a reward package just for you!Estimated delivery:
- (32 days)