So, what is the DEAL?
Joey Comeau and Emily Horne have been making A Softer World since 2003. It's a thrice-weekly photographic webcomic, known for being sad or thoughtful or funny or filthy, and often all of the above. You can go look at the comics for free on our website right here, or read some other people's opinions instead:
"One of the most curious and most original webcomics around" - Comic Book Resources
"ASW can explore complex social issues one moment and the depth of depravity in the next." - Comicmix.com
"[ASW] isn't a narrative photocomic, but a poem in words and pictures that transcends what even some traditional comics are capable of." - The Comic Pusher
Wait, I've heard of this "Joey Comeau" character...
Sure you have! As well as writing A Softer World, Joey writes all sorts of other stuff. He's the writer for Adventure Time creator Pendleton Ward's comic series The Bravest Warriors! He just released the summer camp-themed horror novel called The Summer is Ended and We Are Not Yet Saved! He wrote the genderqueer adventure story Lockpick Pornography, and the novel-told-in-cover-letters Overqualified! He also sometimes writes a blog about gender roles in horror movies. What a swell guy.
What will we do with your money?
We will make a book! Let's Do Something Wrong will be our fourth collection of strips, and will cover the years 2011 to 2013. The book will contain over 200 strips printed in glorious full colour. Making books is an expensive business, so we need your help to make this pretty thing happen.
The hovertext for each comic (that's the extra punchline you see when you hold your cursor over the comic...you didn't know about those? Well, here's the archive, we'll wait here while you go read all 1000 comics again) is printed upside-down under each strip. On the page, it'll look a little something like this:
We've made some collections of the comic before, check them out right here. The books are short and wide like our comic strips, so they fit right on your bookshelf next to the old-school Garfield collections that you definitely have...right?
This time, we wanted to do something super special. A Softer World has been running for over ten years now, and we're approaching 1000 comics on the website.
So rather than making an ordinary collection, we're going all out! Let's Do Something Wrong will be available as a beautiful softcover, to match all your other A Softer World books, but we are also going to make a super-swanky hardcover version, for the first time ever! The hardcover will only be available to YOU, our Kickstarter backers.
What's in it for me?
We want to make this book available to everyone! So you can get the book at many price levels. For $5, you get a PDF version, so you will still have comics when you go OFF THE GRID. For $25, you get a signed softcover version, with swanky matte covers. It'll match all the other ASW books and look so cute on your bookshelf. For five bucks more, get the signed softcover, and an ASW-themed temporary tattoo (plus more awesome swag when we hit new levels of funding!)
If you want to get fancy on us, try the limited edition (also signed!) hardcover version for $40. It'll have black covers and gold foil lettering, making it possibly the classiest gift you could get...for anyone? Including yourself. If you enjoy a beverage with your reading, maybe consider the MISTAKE MAKER, which adds a flask engraved with Let's Do Something Wrong (it'll look similar to the tote, pictured below).
If you are not satisfied with a mere single book, we've got you covered! For $75, you can get all four ASW books in sumptuous softcover, including Let's Do Something Wrong. And what the heck, we'll put our names on all of them!
$100 kicks you up to BIG POPPA level, where you get all three of the previous ASW volumes, plus Let's Do Something Wrong in hardcover! And all of those books will come with a custom totebag, just big enough for all of your regrets.
We've also got POINTS ON THE PACKAGE, a level designed for booksellers and people with lots of friends. For $150, you'll get 10 unsigned softcovers of Let's Do Something Wrong, to sell in your shop or roll around in on top of your bed or you know, whatever.
Or perhaps you are a high roller? Well in that case, let me show you to Kickstarter Platinum Reserve, where $300 gets you the TRUE PLAYER pack, plus Joey will write you a custom letter. Got a job you want to quit, or a lover you want to woo? Send him the details and he'll get it done. $400 gets you the BIG POPPA book pack, plus Emily will take some photos of you and your pals, which will be turned into a comic that will appear on the ASW website! Infamy is yours. FINALLY.
If you're a fan of Joey's horror blog, you might be interested in THE RECKONING tier, in which Joey and Emily will record a commentary track for your favourite horror flick. And of course, you still get everything in the BIG POPPA book pack.
Here's some ASW merch you can add to your order! Once you've picked your reward tier, you can add the amount specified below to your pledge, and when the Kickstarter is over, we will ask you which thing you wanted (and in what size). More info about this stuff is available at our TopatoCo page!
We made it happen!
With your help, we can make the best A Softer World book we've ever made! As of August 8th, we've been fully funded, so this book is totally gonna get printed. AWESOME. Now comes the fun part - let's make this more fun with some stretch goals. Here's our list so far:
$30,000 ACHIEVED! - if we hit this goal, Joey and Emily will start a special advice series right here on Kickstarter called Helping You Do Something Wrong. Backers can bring us their problems, and we'll give them Guaranteed Terrible advice, via our KS updates. This is a backers-only reward, so get backing already!
This level also unlocks spot gloss for the softcover. It's gonna be so pretty.
$35,000 ACHIEVED! - ASW sticker set will be added to every reward tier above $30. We're gonna make you some dang ol' stickers!
$45,000 ACHIEVED! - Fifty new pages will be added to the book! OMG MORE COMICS
$50,000 ACHIEVED! - ASW tattoos for every tier above $30! We have also provided add-ons, so you can customize your order, and get extra books to give as gifts!
$55,000 ACHIEVED! - Round ASW embroidered patches for every tier above $30! They will say LET'S DO SOMETHING WRONG so everyone is clear on your intentions.
$60,000 ACHIEVED! - All four ASW books will be made available as PDFs. We will add a new tier where $15 gets you all four books. And every tier above $15 gets them too!
$65,000 ACHIEVED! - Every tier above $30 will get not one, but two ASW temporary tattoo designs. Sounds pretty tough to me...
$75,000 ACHIEVED!!!! - We will add another embroidered patch for every tier above $30! This one will look something like this:
Here's a handy guide to the add-ons we've made so far, and which tiers get them:
Risks and challenges
We are making our book with the help of Holly Rowland and the fine people at Make That Thing, who handle production and fulfillment for crowdfunding endeavours. We know we wouldn't be great at making sure that things go out on time, but these guys make it their business!
Make That Thing are affiliated with TopatoCo, who have been handling our books and other merchandise for countless ages now. So it will be an easy transition from Kickstarter fulfilment to selling the finished softcover books to other customers.Learn about accountability on Kickstarter
While Emily and Joey are indeed Canadian, the books are being warehoused in and shipped from the United States, where Make That Thing is headquartered.
We know it's massively inconvenient to pay for international shipping, especially for Canadians, and we apologize. The best we can do is 1) promise that we don't make any profit off the shipping costs--you pay what we pay; and 2) hope that the quality of the books and the quick turnaround, which are assured by Make That Thing, make up for the slightly higher price.
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