PopSwitch - Interchangeable pop up light switch covers
Hidden surprises pop out of playful scenes to turn your light switch on and off. Easily swap scenes. For the young and young at heart.
When I was younger I loved pop up cards. Who didn't? I thought regular cards were boring and would often spend hours handcrafting little pieces of paper into carefully engineered vessels for spreading birthday and holiday cheer. Today I don't often have the time to hand craft pop up cards for my friends and family, but a recent encounter with my two year old niece, Jade, gave me an exciting new idea.
We were reading a pop up book together and before I could finish the last page, Jade was flipping back to the beginning to start again. She loved the way that pulling on a little tab could reveal hidden objects on the page; it was like magic! Her enthusiasm was contagious and it got me thinking about how I could bring the fun of pop up cards and books to other areas of her life.
Almost three months down the line, I have developed a product that I'm calling PopSwitch. PopSwitch replaces ordinary, bland light switch covers with playful scenes containing hidden surprises that pop out to turn your light switch on and off. There are four different scenes to choose from and, thanks to a magnetic mounting system, they are completely interchangeable!
step 1: Mount
Step 2: Place
Step 3: Snap
Step 4: Flip
Step 5: Swap
There are currently four PopSwitch covers and, if this campaign is successful, I plan on designing more (including holiday themed ones)! Choose either the single or double-switch version, depending on your light switch setup. Since some light switches are close to door jambs and moulding that might get in the way, you can choose between left and right orientations for single switch versions of PopSwitch.
PopSwitch covers and base plates are made of laser cut acrylic. Sliders are made of laser cut delrin for extra strength. Currently, PopSwitch is only available for traditional light switch covers, but I'm hoping that a successful Kickstarter campaign will allow me to tackle other light switch setups!
If I reach my goal of $5,000, the money you pledge will serve two purposes. First, a little over half of the money will go toward purchasing materials (acrylic, delrin, magnets...) and packing and shipping the final products. The remaining funds will allow me to spend time designing new covers and adapting PopSwitch to be compatible with different light switch setups. In the end, I hope to have a diverse lineup of designs for every occasion!
In the event that this campaign receives far more support than I anticipate, there is the possibility of using the funds to incorporate injection molding into the production process. Though PopSwitch is currently manufactured primarily with laser-cut acrylic, the parts could be easily injection molded. Injection molding would allow for much quicker and cheaper production in the long run, but the startup costs are very expensive. It would make sense to take this direction only if the campaign is a smash success.
I am prepared to go into production the second this campaign is funded, but the production timeline is partly dependent on the number of pledges. More pledges means a longer fulfillment period. Backers who pledge at the Early Bird level are guaranteed that their PopSwitch will ship by December 17. All remaining PopSwitches will ship by the end of February.
Thanks for checking out the PopSwitch Kickstarter page! I'm Robby Cuthbert - an artist and designer based out of Palo Alto, CA. I love creating things and always have. I studied sculpture and architecture at Williams College and currently spend most of my time creating sculptural, tension-based furniture for my business, Robby Cuthbert Design. I got my start on Kickstarter two years ago with my Contour Coffee Table campaign, the success of which allowed me to create new designs, build a website and officially launch my business. Since PopSwitch is so different from my typical work, I have decided to return to Kickstarter in hopes of venturing into a new area of design.
Risks and challenges
There are always risks and challenges associated with any project, but I feel confident that I have brought PopSwitch to a level where it is ready for a smooth introduction to the market. I have sourced my materials from reliable parties and worked hard to streamline the production process. The only issue left to address is packaging and shipping. I plan on designing the packaging for PopSwitch during the course of this campaign and, having dealt with packing and shipping products on a regular basis for my furniture design business, I am confident that it will go smoothly.
The only other challenge I can foresee is a possible production slowdown should this campaign end up being far more successful than I am anticipating. As mentioned above, an overwhelming number of pledges could open up the possibility of using the funds to incorporate injection molding into the production process. Though this avenue is very unlikely, it would delay production for a month or two while molds are machined and set up. While it would mean a little longer wait for your PopSwitch, setting up injection molding would result in much faster production and a less expensive product in the long run.Learn about accountability on Kickstarter
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