About this project
As born and bred Minnesotans, we know that with the right gear, there’s no such thing as too cold.
However, we’re often faced with the choice of looking great and freezing, or staying warm in frumpy gear. Namakan Fur bridges the gap between winter style and comfort, from the head down.
Our Original Ruff is a stunning, American-made faux fur ruff that attaches to any hood with a magnetic design. It adds a luxe, personal and warm touch to your boring winter coat.
Ruff not enough? Here are a few of the other rewards we're offering.
BUY A RUFF, GIVE A RUFF:
Back us at $98 and we'll send you a ruff. We'll also send a ruff to one of the girls enrolled in Project DIVA. Project DIVA provides Twin Cities girls ages 11-18 with the tools to navigate challenging life situations and develop positive life goals through an intensive, 10-month weekly coaching program focused on six key focus areas of development. Founder Neda Kellogg (pictured above) prepares girls the tools to lead emotionally, physically, academically, and financially healthy lives.
More info at projectdiva.org.
Risks and challenges
TIMING: With our Kickstarter ending at the end of October, we likely won't ship our ruffs until after the holiday season. We will do our best to get these sweet ruffs to you as soon as possible.
RIP-OFF: They say that imitation is the best form of flattery, but not for entrepreneurs. There is the chance that a big box retailer could swoop in and steal our great idea. That is why it is imperative to make our foray into the market a strong one and establish a market dominance.
POSITIONING: We're committed to manufacturing high-quality, American-made goods. We understand a lesser-version of our ruffs could be made if we relied on cheap textiles and international production. We're not into that, and we hope our customers aren't, either.Learn about accountability on Kickstarter
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