What Is BreatheAware?
BreatheAware is a health and wellness software-as-a-service product that uses athletic training principles to deliver continuous breathing, posture and mindfulness learning and training to personal or institutional computers, tablets and mobile phones.
BreatheAware is part of the fast-growing global health and wellness technology market, developing innovative products that improve the lives of individuals, communities, companies and institutions.
Twice-a-day BreatheAware notifies subscribers via text or email to access a personalized dashboard and immerse themselves in short, interactive, progressive and easy-to-complete learning and training sessions. Each session is unique and offers something new: every day, all year long.
Benefits of Awareness Breathing
Our trial groups have called BreatheAware "an oasis" in their otherwise busy life, providing them with a few structured minutes of health a couple times a day.
Awareness breathing has been used to improve health and wellness for thousands of years, represented in one way or another by every culture. Often referred to as mindful or conscious breathing, this practice supports a diverse range of physical and mental health needs.
Good breathing and posture habits improve how you absorb and balance oxygen and CO2 levels, teach you to manage energy and stress, and strengthen your core and breathing muscles. Regular practice supports cardiovascular health, reduces blood pressure and heart rate and increases pulmonary function.
With repetition, your mind is perhaps the greatest beneficiary. Scientists have seen remarkable improvements in mental health and executive function, beginning with improved focus and mental clarity. Mindfulness practice can help with sleep, cravings, chronic pain or depression, social anxiety, and much more. Over time this practice can actually change your brain's structure and hormonal production, enhancing your mind-body relationship.
Whether you're looking for greater athletic performance, control over your weight, better patience and listening skills, or simply a better way to relax, awareness breathing is the most obvious and instinctual way we have as humans to feel better, perform better, gain control of our minds and bodies and get more out of life.
We want users be aware of how this ability is a natural part of being human, and how using these simple, basic, powerful techniques can improve their lives.
Why It's Important Right Now
Today people are busy and almost always connected to their phones, tablets and computers. Everyone would like an effective and simple way to manage stress, keep focused and maintain control over personal health and well-being.
- BreatheAware is always there, you'll never forget to bring it with you
- Anyone, no matter how busy, can slow down and take two or three minutes to breathe, relax, learn and practice something simple
- Breathing and mindfulness are for any age or fitness level and have been used for health and well-being for thousands of years
- Posture, breathing, mindfulness and lifestyle management don't have to be expensive or associated with a particular culture
- People are motivated by athletic-style training, physically and emotionally; it's energizing to be part of a well-structured program
- Many great new products measure and analyze; BreatheAware proactively improves health and living without requiring personal health data tracking
Take greater control of your mental and physical health. The power is within you!
How It Works
Two times a day our platform notifies you via text or email to access your personalized online dashboard. Its elegant design offers a customized learning and training interface. Mobile apps are coming in 2015.
On the dashboard you are immersed in a short, interactive, easy-to-complete session, an oasis in your busy day. Sessions cover breathing, posture and mindfulness learning, training and coaching.
Our proprietary visual breath timer is aligned with our icon library to teach and train you in twelve fundamental breathing patterns and exercises. Icons are patterned in a progressive, measured, periodized program based on principles from modern athletic training.
Day-by-day you’ll expand your skill and knowledge, and BreatheAware tracks your progress.
BreatheAware is ready to train any time you are, on your schedule. It tracks what you complete or what you miss so you can return later and re-take sessions.
Over the course of a year, just a few minutes a day adds up to over 30 hours of instruction and training. This is how to build healthy habits!
Inside The Program
The BreatheAware program is segmented into four distinct types of content and training:
- Learning fundamentals
Training for technique, strength, control and memorization
- Awareness development, using the breath for mindfulness practice
- Lifestyle management techniques, applying what you've learned
Using periodization we are always building upon and practicing what you've already learned while adding new material.
Our Athletic Training Model
Athletic training principles are uniquely applicable to breathing and mindfulness practice, where progression and repetition are essential and incremental growth is charted and deliberate. Training this way makes you stronger, more focused and resilient, and encourages memorization, while creating beneficial changes in brain neuroplasticity.
As humans, we are all endowed with the ability to use breathing and mindfulness to improve health. You can teach and train your body and mind to better manage stress, energy, sleep, emotions, pain, and so much more. Like a personal coach, BreatheAware is designed to teach you, train you, and remind you throughout the day.
BreatheAware teaches you a mixed variety of breathing patterns and exercises, each with a specific training purpose, and each represented by a different icon. BreatheAware icons are found in images from the world around us, and enjoyable to look at. As you progress through the system you'll increasingly be able to practice on your own, recognizing the icon without any instruction and remembering its associated pattern or exercise.
BreatheAware uses short interactive sessions which are simple, brief, quick and clear. Month-by-month, week-by-week, session-by-session, in minutes a day, you'll realize you are developing a sophisticated body of knowledge and experience, while creating habits that will remain part of your routine and lifestyle forever.
Technology & Content
Our technical team's primary background is developing large enterprise software systems. In our work we often use or build Software-as-a-Service (SaaS) applications. These SaaS apps are internet-based, so any device with a browser can access them, at any time. This technology also provides a foundation upon which we can develop content-rich mobile apps for a variety of platforms.
Here are features we'll have available for you to use immediately upon launch in February:
- Beautiful, simple web-based interface for mobile, tablet and PC
- 365-day per year, twice-daily continuous training content stream
- Personalized SMS text message and email reminders
- Dynamic, interactive visual breathing coach for all exercises
- Social media integration and authentication
- Continuous access to historical content and reference information
- Progress tracker shows what you've learned & what's to come
- Automatic tracking of session times and missed sessions
- User statistics and personalized training motivation and insights
A Platform To Grow On
BreatheAware isn't just an app, it's a platform with a content-rich, interactive, educational delivery system ready to support on-going technology and content development.
We're already working on features for future releases. With your support you can help us determine what's most important.
Here are features that you'll be able to use in 2015. We may make some adjustments based upon feedback and available resources.
iOS and Android native applications
- Enhanced notifications via browsers, native apps, mobile watches, calendaring, and more
- Enterprise / institutional management interface and metrics
- Enhanced graphical and video instruction
- Audio voice-over session delivery
- Integration with common bio-metric measurement products
- Expanded content for years of on-going learning and training
- Specialized modules for specific user health and lifestyle goals
- School programs for teachers, students and parents
- Foreign Language: starting with Spanish, Portuguese, Chinese
- On-going work to build an experience that our customers love!
We're excited our Kickstarter supporters will be able to see BreatheAware evolve in 2015 and have access to new features and content.
Why Support BreatheAware?
We need your help in building an initial user base that believes in the value of BreatheAware. We know you can help support and guide this process with feedback, suggestions, referrals, and... your subscription!
Since 2013 we've been designing, prototyping, coding and testing. We've been writing, researching, re-writing and offering our training program content to early adopters and trial users to be sure it's clear, simple and well-organized.
We're thankful to our supporters, friends and families who have already contributed so much to BreatheAware's evolution.
How Will We Invest Kickstarter Funds?
Our goal is to reward our supporters with more than 1000 subscriptions. This means we're hoping to raise a minimum of $35,000.
Funding will help us launch in February with the features described above. Here are a few more specifics:
- Completion of software development activities ($12,500)
- Improved user experience and front-end ($9,000)
- Enhancement of existing program content ($8,500)
- Expansion of technical infrastructure services ($5,000)
To the extent we exceed our goal, we'll be able to speed up execution on our 2015 road-map, also described above.
- Native Apps & Enhancement for iOS and Android ($105,000)
- New Program & Content Development ($55,000)
- Institutional Integration & Support Features ($35,000)
- Internationalization & Translation ($35,000)
- User Experience Evolution ($30,000)
When we launch in February we want to know we have a strong group of people who are excited and ready to give it a spin. This will help us make it better for everyone right away!
A Bit About Our Mission
We believe that everyone has the power within them to use their body's natural system to improve health and wellness. If you and everyone in the world around you took a short break a couple times a day to breathe and relax -- what a wonderful world it would be.
We're excited to launch BreatheAware because we know it helps people feel better and be better.
Thanks for your support in making it happen!
December: iterative technology & content release; on-going trial testing; ship holiday cards & subscription gifts to Kickstarter backers
January: iterative technology & content release; on-going trial testing
February: fulfill Kickstarter orders; launch to public (consumers and small biz); iterative technology & content release
A product that focuses on something as simple and important as breathing and mindfulness should be known by as many people as possible. This platform is a great way to get the word out far and wide.
Thanks for taking the time to learn about us. We appreciate your support in helping us change the world, one breath at a time!
Risks and challenges
Developing scalable, integrated technology products is inherently challenging. In software there is always some risk of product defect, general availability delay, or even failure to launch.
The good news is our technical team has decades of experience developing, launching and supporting web-based software products. We understand how to address these risks proactively and effectively.
Our approach has sought to minimize risk with a focus on releasing a product that has been through dozens of agile, iterative release cycles and was tested by real users at every step along the way.
We still have some work to do, but there's a strong foundation to build on and no third-party production dependencies. We are confident the product will ship in February 2015, as described and detailed.Learn about accountability on Kickstarter
- (30 days)