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Help me write UX 101: A Primer on User Experience Design, a book to educate novices and the world on the benefits of UX design!

“To design something really well you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to thoroughly understand something… The broader one’s understanding of the human experience, the better designs we will have.” – Steve Jobs

Who am I?

Hello, my name is Joseph Dickerson and I'm a User Experience Architect at a Fortune 500 company. At my blog josephdickerson.com I have been writing on various user experience topics for years, and have over a decade of experience in the UX profession. Last year I wrote a book on UX called Experience Matters: Essays, Tactics and Lessons on User Experience Design (available on Amazon, iTunes and for the Kindle - currently FREE for the iPad). This book was my first attempt into collecting my thoughts around UX, and it has been well received. 

What's this all about?

I'm in the process of outlining my followup book, which I've titled UX 101: A Primer on User Experience Design. I plan on detailing out the basic skills and processes than anyone can use to apply user-centered design principles in their organization or business. 

There's a HUGE demand for UX professionals (over 9000 opening on LinkedIn as of the time I write this), and there is a dearth of material aimed at novices interested in learning about the discipline (or business leaders interested in applying user experience design in their organization). I hope this book can help fill that gap.

So, what will I use the money for?

  • Reference materials and resources
  • Travel to interview thought leaders in the UX profession and videotape their interviews and capture their case studies
  • Incidental costs accrued during travel and research
  • Recording equipment for interviews (and post-production tools needed to edit their footage)
  • Web hosting costs setup and maintaining of userexperience101.com
  • Cover art and book formatting
  • A multimedia version of the book that will be available for the iPad and other  electronic publishing platforms

What you get for supporting my project:

I think I've provided some good rewards for your support, especially at the high-end. Everyone who donates $10 or more gets an electronic copy of the book, and anyone who donates $25 or more gets a print copy as well!

I thank you in advance for helping me out on this effort! 

Some quotes about yours truly: 

"“Listen to Joe! Joe brings immense resources to the table - vision for true User Experience design, talent as a designer, consistency and quality as a researcher."

Carol Bales

"Joe is an excellent user advocate with the unique ability to understand both the user and technical requirements of IT projects and use that understanding to design useful and usable systems."

Author Kayt Sukel

"Joe has tremendous talent in all facets of User Experience. His ability to work with product teams to further refine their vision in exciting and innovative ways while applying solid user research methodologies has created very market-driven user focused solutions."

Jeff Zimmerman

"The nicest man on the Internets."

Author/director/producer Mark Frost

"Eh, he's all right, I guess."

My mom

Risks and challenges Learn about accountability on Kickstarter

The biggest risk is execution, finding the time to pull things together. After that, I'd say the thing I'm most concerned about is contacting enough domain experts to get the best stories/case studies to use in the book. I love writing and UX, though, and I have every confidence I can get things to the quality level that this project deserves.

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    An electronic copy of the book.

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    Electronic and paperback copy of the book.

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    The paperback and ebook PLUS my previous book Experience Matters, all personally signed to you for helping!

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    All of the above, PLUS a free #UX T-shirt along with a dedication in the book and on the userexperience101.com website (and a link to your site - won't link to porn or sites I deem inappropriate, however). NOTE: Some of these rewards will come before Oct. 2013.

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    All of the above plus you get 9 more copies of the book (electronic and printed)... 10 in total! Plus you get a education syllabus so you can use the book in your classroom! The syllabus will be prepared by my better half, a former teacher.

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  • Pledge $250 or more
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    1 backer Limited (19 left of 20)

    All the above, PLUS I will do a heuristic/peer review of your web site or application and give feedback and design direction on content, functionality, usability and more. The results will be shared via a print report/presentation and personally presented via web conference. NOTE: I will produce this reward BEFORE the book is completed - you will not have to wait until Oct (that is the date ALL rewards will be issued by).

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    0 backers Limited (10 left of 10)

    All of the above PLUS I will review of a SECOND system or service (providing the results the same way as at the $250 level). NOTE: I will produce this reward BEFORE the book is completed - you will not have to wait until Oct (that is the date ALL rewards will be issued by).

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  • Pledge $750 or more
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    0 backers Limited (10 left of 10)

    Everything you get at the $500 level plus I will speak at your company (or at your conference) on UX design (you will be able to select from any number of design-related topics I have presented before) OR you can get 2 hours of my (in person) consulting time on the design topic of your choosing. My travel anywhere in the continental US and my other costs are included! NOTE: I will provide this reward BEFORE the book is completed - you will not have to wait until Oct (that is the date all rewards will be issued by).

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  • Pledge $1,000 or more
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    0 backers Limited (6 left of 6)

    Everything you get at the $500 level plus I will provide your company or your conference an all-day workshop on UX design! My travel anywhere in the continental US and my other costs are included! NOTE: I will provide this reward BEFORE the book is completed - you will not have to wait until Oct (that is the date all rewards will be issued by).

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Funding period

- (30 days)