Since I am working with the camera IMAGO1to1, it is my dream to
travel with it around the world. I want to connect people with this
fantastic camera and invite them to the exciting adventure of the
photographic self portrayal. It seems it could become true.
The world's biggest 1:1 portrait camera
name is Susanna Kraus. I am an artist and the daughter of the inventor
and physicist Werner Kraus. Back in 1970 my father, together with his
friend, the artist Erhard Hößle, has built the camera IMAGO1:1. A camera
that's based on a unique optical system and takes real, life-size 1:1
portraits of people on analog black & white photo paper. Until today
this camera remains unique and still operates in Berlin, Germany.
My father died at the end of last year. During my childhood I heard so
often my father speaking about his dream of a 'mobile' camera IMAGO1:1.
More than ever before, I want to make our dream come true and build the
IMAGOphotour. It is the mobile version of the camera IMAGO1:1, based on
modern day material and designed to travel the world. By supporting
this project you can help me make this dream come true and be rewarded
with your own, one of a kind life-size portrait of yourself.
How the IMAGOphotour works
The IMAGOphotour is an analog camera equipped with a lens
designed specifically for life-size photography. Think of it as an
oversized photo booth where you step into the camera, pose in your
desired position against the mirror and press the shutter release to
take your own self-portrait. Your portrait is being directly exposed on
light-sensitive direct positive paper and 10 minutes later you're
standing in front your life-size black&white portrait.
time when images can be reproduced and edited without limit, the
IMAGO1:1 provides you with a pure moment of yourself.This unique process
makes it possible to produce one of a kind portraits of people. No
negative or digital backup exists. Each portrait represents a
unique moment captured in time, saved for eternity (up to 100 years) and
designed to give you an extraordinary portrait of yourself no other
camera in this world can produce.
How we will make this camera travel the world
Since the original IMAGO1:1 from 1970 was not designed as a mobile
camera we will construct the IMAGOphotour completely from scratch. The
outer body will be based on lightweight aluminium parts, the coating
will consist of sheet steel, the round front casing for the lens will be
made of fiberglass and the roof will consist of foldable canvas. The
complete technical equipment and every single element need to be custom
made especially for this camera.
Size: 7x4x3 meter
Approx. weight: 700 kg (the original weighs 1.7 tons)
Transport: continental via truck (7.5t), overseas via a shipping container (20 foot, ISO 6346 Standard)
Size per portrait: 60x200cm (2x6.5ft)
Material: Direct Positive Paper by ILFORD
Technique: direct exposure & standard black and white development without any baneful chemicals
Originally used for reproducing drawings and plans until the 1980s,
this special photo sensitive paper went out of production until the
re-discovery of the IMAGO 1:1 in 2005. Since 2006 the paper is available
again worldwide through a joint production by ILFORD Switzerland and
When I rediscovered the original IMAGO1:1 back in 2005 my two sons,
Jakob and Paul, were of incredible help. They helped me taking off the
dust, putting all the parts back together and bringing my fathers camera
back to life. For the construction of the mobile IMAGOphotour we will put all
our know-how together again to make this dream become reality.
My elder son Jakob is a qualified boatbuilder and
knows how to craft each piece of the camera to make it fit together.
Paul has worked as a craftsman in the film industry for the past few
years and, having soaked up all the knowledge behind the camera from his
grandfather, will help constructing the mobile IMAGO1:1.
I`m fortunate that both my sons are incredibly talented in
craftsmanship, something which they probably inherited from my father.
They will be assisted by Martin Reinhart, a
professional camera engineer from Austria. On the photographic side,
we're supported by the professional photographer Annegret Kohlmayer who
is working with us since 2006. Great support our creative team receives by the business woman Dr. Gisela Kaiser and many helping hands of friends.
Your reward = your portrait
Of course there's a huge benefit
for you in supporting us: you'll receive your own unique self-portrait
taken with the IMAGOphotour. Once the construction of the camera is
completed me and my sons will travel the world, starting from Berlin and
visiting places such as Paris, New York, Houston, San Francisco, Los
Angeles, Sao Paolo and Shanghai.
Your voucher will be valid for
the next 1000 years, so chances are pretty high we're coming anywhere
near your place. But even if we don't you're always welcome to visit the
original IMAGO1:1 from the 1970s in Berlin and take your self-portrait
Kickstarter is all or nothing: so either we reach our goal
or we don't get nothing. Every donation counts to help make this dream
come true and keep this unique camera & analog photo technique
Speak with us (Livechat): - each weekday from 5 to 8 p.m. (Timezone: MEZ Berlin) - on request - no cost - no registration required videochat on kluuu: http://www.kluuu.com/en/klus/242
Frequently Asked Questions
Who can use the camera?
Everyone who is curious to meet themselves in a life-size 1:1 portrait.
Where can I use the camera?
original prototype of the camera is situated in an art room in Berlin,
Germany, and can be used there to take pictures of. With the mobile
IMAGO1:1 we will be able to travel the world and make the camera come to
What is a direct positive paper?
The direct positive paper is a high quality, traditional silver gelatine black and white, high contrast paper.
Is the resulting photograph a print?
No. It is a photographic image, directly painted with light on a direct positive paper.
Is the IMAGO1:1 a pinhole camera?
The camera is based on a special objective, conceived by my father
Werner Kraus in 1968, that makes it possible to take 1:1 life-size
portraits without any perspectival distortions.
What do I do when the image doesn't turn out well?
We repeat the whole sequence. Come what may, you will go home with a good self-portrait.
How many people can a picture portray?
depends on your power of imagination: the more of you, the more you
will have to adapt to the booth space limits while capturing the scene
on photo paper. From 5 people up the whole procedure is normally more
complicated. However, we happened to take pictures of 8-9 people.
Alternatively, you may want to take 2 pictures and hang them side by
To which cities will you travel?
invitations from institutions in New York, Houston, San Francisco, Sao
Paolo, Oslo, Shanghai and other cities. As soon as the camera is built
and ready to travel we'll announce the travel itinerary.
Who builds the mobile IMAGO1:1?
camera is mainly built by Jakob and Paul Kraus, but they will be
supported by Susanna Kraus and camera engineer Martin Reinhard.
Risks and challenges
As me also my family and friends absolutely believe in this project. Up today they gave a lot of support. The money from kickstarter will help to complete the vision of the mobile IMAGOphotour camera. In the past I had a lot of challenges to accomplish. By example when I started 2006 with the IMAGO1:1 there was no way to get back the special Direct Positive Paper and reactivate the original IMAGO1:1. It was not a reason for me to give up.
I invested more than 2 years to transfer the know-how and enabled a new production of this special Direct Positive Paper. Today we are working with several international companies and a reborn Direct Positive Paper distributed all over the world.
For me the mobile camera is such a fantastic project that I gave all my money into it. Almost the half of the needed capital we invested in the new IMAGOphotour company. With the help of you and your support on kickstarter I am able to build this camera and start with this exciting tour.
Hopefully we will see us.
IMAGO Direct Positive Paper Package (25 Sheets 8x10 inch)
+ instruction from the IMAGO photographers in analog photography with the new IMAGO DPP + YOUR NAME on the epic list of official IMAGOphotour backers on our website.
YOUR IMAGOGRAMM as half-portrait: get one IMAGO selfportrait up to 2 persons per picture (or a voucher for 1 IMAGO half-size selfportrait), your unique life-size 1:1, black and white analog portrait on 60x90cm (24x36 inch) on our fine art Direct Positive Paper. Up to 2 people can fit on this image. Please note: the original IMAGO1:1 in Berlin and the mobile IMAGOphotour are the only two cameras in the world who can create this kind of portrait. To create this image you can visit us in BERLIN, Germany, ANYTIME FROM NOW or be anywhere near the places we are visiting from 2013 on.
Get an unique picture in 8x10 exposed in the camera IMAGO1:1, the subject is a flower still-life in 1:1 on Direct Positive Paper RC + IMAGO Direct Positive Paper Package (25 Sheets 8x10 inch) + special instruction from the IMAGO photographers in analog photography with the new IMAGO DPP + YOUR NAME on the epic list of official IMAGOphotour backers on our website.
YOUR IMAGOGRAMM: get one IMAGO selfportrait up to 4 persons per picture (or a voucher for 1 IMAGO selfportrait), your unique life-size 1:1, black and white analog portrait on 60x200cm (2ftx6ft, 6inch) on our fine art Direct Positive Paper. Up to 4 people can fit on this image. Please note: the original IMAGO1:1 in Berlin and the mobile IMAGOphotour are the only two cameras in the world who can create this kind of portrait. To create this image you can visit us in BERLIN, Germany, ANYTIME FROM NOW or be anywhere near the places we are visiting from 2013 on.
IMAGOGRAMM DOUBLE: 2 IMAGO-selfportraits, your life-size 1:1 portraits, in black and white and analog on 60x200cm (2ftx6ft 6ins) on fine art paper of you and your partner, friend, mom & dad, pet or just yourself 2 times. Please note: the original IMAGO1:1 and the IMAGOphotour are the only two cameras in the world who can create these portraits. To create this picture of yourself you can visit us in BERLIN, Germany, ANYTIME FROM NOW or be anywhere near the places we are visiting from 2013 on.
You'll receive an exclusive and limited special edition (10 of each subject) of art work, created and signed by Annegret Kohlmayer.
This is a 40x50cm (16x20inch) silver gelatine baryt print created from the original photo, exposed with a large format camera on IMAGO Direct Positive Paper.
Please specify which of the following works you'd like to receive: „Traces of Light" I, II, III or IV
Please scroll down on the left side to see the images of art work.
FAMILY & FRIENDS SESSION with 3 IMAGO-selfportraits, your life-size 1:1 portraits in black and white and analog on 60x200cm (2ftx6ft 6ins) on fine art paper of you, your friends, family, company or anyone you'd like to give this exclusive present. We will document the making of and will provide you a cd with all the pictures.
Please note: the original IMAGO1:1 and the IMAGO photour are the only two cameras in the world who can create this portrait. To create this picture of yourself you can visit us in BERLIN, Germany, ANYTIME FROM NOW or be anywhere near the places we are visiting from 2013 on.
You'll receive an exclusive and limited special edition (10 of each subject) of art work, created and signed by Susanna Kraus. This is a 45x150cm (18x59inch) silver gelatine baryt print created from the original of the IMAGO1to1 artwork. Please specify which of the following works you'd like to receive:
Please scroll down on the left side to see the images of art work.
Optionally we conseal/laminate on alu-dibond.
THE IMAGO1:1 SESSION. Rent the camera + staff for your event and create up to 10 IMAGO-selfportraits. ANYTHING can happen in a IMAGO1:1 session, but primarily it's a perfect event for companies, families and other groups of people to create something unique in 1 evening. Susanna Kraus will personally guide you through the image making process and answer all your questions. Photographic documentation is included.
Please note: the original IMAGO1:1 and the IMAGOphotour are the only two cameras in the world who can create this portrait. To create this picture of yourself you can visit us in BERLIN, Germany, ANYTIME FROM NOW or be anywhere near the places we are visiting from 2013 on..
Sponsorship deal: your personal name or company logo engraved on the IMAGOphotour camera itself, forever. The engraving takes place on the metal door of the camera, visible to anyone who will enter this camera in the next 1000 years. MAKE HISTORY. Furthermore YOUR NAME on the epic list of official IMAGOphotour sponsors with LINK and LOGO on our website.