Every parent knows that potty training stinks--literally.
But, there's a man in a bathroom sign ready to help!
As a mom and a former preschool teacher, we knew there had to be a better way to potty train. That's why we created The Potty Rocker.
Our philosophy is simple: why train when you can play? Anyone who's ever spent time with a toddler knows their stubborn streak always prevails. After experiencing our own potty training war stories, we relived the nightmare and were slapped in the face by our revelation: of course these little Einsteins know they can beat us in a battle for control over their bodies. Duh.
That's when the smoke cleared and our PhD brains finally took over. We know that children learn best through creative play, so there had to be a way to use play to get their booties on the potty. Lydia immediately thought about how one St. Patrick's Day a leprechaun turned the toilet water green in her preschool classroom. Like magic, all the stubborn toddlers who were clinging to their diapers were now laughing and wanting to use the potty like the leprechaun. In that moment, The Potty Rocker was born and we knew the most important things he had to do are pee and poop rainbows in the potty to show kids how it's done.
What We've Created to Change Potty Training
It's taken us almost two years to bring The Potty Rocker to life and test him out. The most important lesson we learned is that potty training sucks the life out of everyone within its reach, so whatever we gave parents had to be effortless and fail-proof. We created The Family Play Kit so parents would have everything they need to play in the bathroom.
In our video, you'll learn that The Potty Rocker lives in a bathroom sign and comes out to play in the bathroom. Kids meet him through our waterproof and washable children's book (made of Tyvek) and then parents use the items in the kit to bring him to life. When those same stubborn toddlers think there's an imaginary friend in the house, it's a new ball game. It's no longer a face-off between adult and child, but instead, the toddler is excited to pee, poop, and play with The Potty Rocker.
The most important part of the play is dropping a piece of rainbow poop in the potty and letting the toddler see that The Potty Rocker used the toilet! It's an awesome motivator when the child sees the rainbow poop and parents can say, "The Potty Rocker is afraid to poop again and says he needs YOU to show him how it's done!" And so the fun begins...
The Potty Rocker's Rainbow Poop is handmade and flushable -- in other words, you can put it in the toilet and it won't clog the pipes. It will stay solid for a couple minutes, so there's plenty of time for kids to see it before it dissolves into a cloud of rainbow water. Use it for target practice with boys or just let your toddler look at it while they're waiting for things to start moving!
Our poop is amazing, but it's just the beginning. There are multiple activities in The Family Play Kit and each includes: A Washable Children's Book; A Potty Rocker Figurine; One Toilet-Safe Dry Erase Marker; Six Temporary Tattoos; A Toilet Paper Tube Craft Activity; and Five Pieces of Rainbow Poop.
Why We Need Your Help
We've spent loads of our time, energy, and money turning our idea into a reality. We've written and illustrated our children's book, designed a website, developed prototypes, taught ourselves the basics of manufacturing, secured our intellectual property, conjured up a magical recipe for non-toxic Flushable Rainbow Poop, and are just beginning to wrap our minds around the marketing industry. Whew, and to think, we've only just begun...
This journey has been more exciting and exhausting than we could have ever imagined, but it is our love for children that drives our work. We are committed to helping families find joy in the stinkiest moments of raising kids, because every child is a gift -- dirty diapers or not. We know that creative play is the foundation for learning and it holds the power to transform stress into joy for families everywhere. We are fueled by the thought that our work can bring laughter to adults and children stuck in one of life's first battle of the wills. If that ain't awesome, then poop don't stink.
To date, we have ordered a large supply of our Tyvek children's book, but tested our idea for The Family Play Kit with only 250 samples of our foam Potty Rocker figurine. After testing our product at a wholesale market, we have depleted our inventory. Now that we know our product resonates with families, it's time to take on more risk and purchase a custom cutting die to streamline the manufacturing of our foam figurines. For our first order, we had the figurines laser cut in order to avoid the cost of the custom die. It was a smart move for a small test order, but it is not cost effective for larger quantities. Every dollar you pledge will go toward our $800 investment in the custom cutting die and the remaining money will allow us to purchase a second order of figurines to fulfill the backer rewards. This investment will allow us to make The Potty Rocker available to a larger market and keep him made in the USA! With your help, we'll be one step closer toward our goal of world bathroom domination!
At the close of this campaign, we will immediately place our order for 1,000 figurines. We have already established a relationship with a local foam manufacturer and they are prepared to complete our order within 4 to 6 weeks.
While we are waiting on the figurines to arrive, we will collect information from our backers about t-shirt sizing and place orders for those as well. The shirts will also be completed within 4 to 6 weeks.
If we meet our goal, the manufacturing and fulfillment of rewards is expected to proceed as follows:
We've got all kinds of rewards to thank you for your support. We'd be honored to have you join our movement to change how the world potty trains!
What Parents & Kids Are Saying About The Potty Rocker
Click on our media links to see how families are rocking the potty!!
Risks and challenges
Every business faces risks and challenges. Our biggest challenge is working to keep our products made in the USA. Since quality is our top priority, we have chosen to work with American manufacturers who create reliable products. This is a more expensive manufacturing plan, but we understand that as we increase our sales volume, we can create a sustainable business model. In other words, as we grow and are more comfortable making larger inventory orders we will eventually reach ideal manufacturing price points. The need to place larger production orders is the reason we have come to the Kickstarter community to raise funds.
If we meet our goal, we have identified the following potential obstacles and have taken steps to prepare for them:
1) We could run into issues with one of manufacturers--in particular, our book and foam figurine producers. To avoid any major production delays, we have multiple manufacturers lined up in case there are any issues with our "first choice" manufacturers. Since we have already worked with these companies, we feel confident about their abilities to deliver our products. We have these manufacturers sitting on go so we can place our orders the moment our campaign ends.
2) We could be inundated with orders for our handmade, flushable rainbow poop. Fortunately, we've become quite the masters of poop artistry and can make approximately 500 pieces per hour. But if somehow we were blessed with orders for 250 MEGA bags of Rainbow Poop, that'd be a whole lotta crap for us to make ourselves. Have no fear--we have a plan for that, too! We've got a list of aspiring poop artists just itching for their chance to get paid for making S*%!
3) We know, shipping thousands of orders could easily become a nightmare. We can handle a lot on our own and have a great "in home" shipping system set up, but don't worry: we have established a relationship with a local fulfillment company who is ready to jump in if we need backup.
4) Our #1 priority is to ship quality rewards in a timely manner, but we're human and crap happens (pun intended). We promise to be upfront and transparent about any issues that arise and will make sure we give our backers a heads up if we have any doubt that their rewards won't arrive before Christmas.Learn about accountability on Kickstarter
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