About this project
VISUAL EDITIONS IN LA MANCHA
CAPTURING DON QUIXOTE
Join us in sending photographer Jacob Robinson on his two week journey, in a camper van to La Mancha, Spain, for Visual Editions' wonderfully bonkers, innovative and culturally relevant re-imagined Don Quixote to be published in Spring 2014.
The Start of a Journey
We're sending Jacob Robinson to La Mancha in a camper van.
But not just for the hell of it.
A fantastically talented young photographer, Jacob Robinson is decamping to La Mancha for two weeks to capture the spirit of Don Quixote. Briefed by award winning and donkey riding London-based designer Fraser Muggeridge, Jacob is bringing back hundreds of photographs in order to make a final selection to be published in the book.
All photographs will be shot on film, kindly sponsored by Fuji UK, forming part of the journey for Visual Editions' sixth book, a newly re-imagined Don Quixote coming out with a bang in Spring 2014.
Don Quixote Out With a Bang
We've put our awesome literature graduate student and editorial assistant Leah Cross on the research case. She's been trawling through one of the Don Quixote editions, building up a detailed shot list all around Spain for Jacob to work with. She'll also be on the case when Jacob comes back from Spain to make sure he's captured Don Quixote in just the right way.
Fraser and his studio team will then take the final photographs and start steering the book's design, playing with typography in a way that is both faithful and contemporary, striking a beautiful balance between text and Jacob's photographs.
We're also reaching out to innovative Spanish cultural figures to introduce the book for us, finding a voice to articulate the book's original ambitions and the Visual Editions ambition driving our re-imagining.
In our heads here's how it'll play out: Jacob goes to Spain, Fraser joins him on part of the journey to art direct, together we go through the shot list and make a final selection, Fraser and his studio get designing, we take a donkey ride or two (in our heads at least), find a printer that meets our creative standards and work with us on smart and affordable solutions, before we end up with a beautiful cultural object that's worthy of being loved and kept. All by Spring 2014.
Another Great Looking Story by Visual Editions
“Visual Editions gives Laurence Sterne’s The Life and Opinions of Tristram Shandy, Gentleman the loopy graphic treatment it deserves.” – Fast Company
We're bringing out Don Quixote as our next Visual Editions re-imagined classic. Why? Because it's superbly bonkers, truly innovative and still culturally relevant. And where do you think Girls' Lena Dunham got all that multiple boundary pushing narratives inspiration from?
“[Tree of Codes is] very, very cool…delightfully tactile” – Vanity Fair
As producers of Great Looking Stories and champions of beautiful cultural objects and new reading experiences, Don Quixote will follow on from our first two re-imagined classics (Tristram Shandy and Composition No.1), and our other three titles with original writing (Tree of Codes, the best-selling book full of holes, by Jonathan Safran Foer; Kapow! the book that keeps spinning by Adam Thirlwell and our new book of maps leaving readers feeling totally lost Where You Are).
And as with all our books, our re-imagined Don Quixote will be a rich visual design feast full of surprises: a celebration of a literary cornerstone that is both Cervantes faithful and playful.
What Are We Asking Jacob to Do?
We've commissioned Jacob to go to Spain (and for Fraser to join him for a few days) and visually trace the journey of Don Quixote through photographs. They're going to be fresh and contemporary, and will capture a whole amazing spread of vibrant, expansive, and dynamic-in-scale landscapes.
The photographs will bring another entry point to the classic narrative, whilst also lifting out new interpretations: both romantic and realistic. And we just know they're going to be beautiful.
Be Part of the Journey
Here's where we are in our journey so far:
– Don Quixote as our next classic ripe for re-imagining.
– Fraser Muggeridge is the perfect fit designer who's rising to the design challenge.
– We've discovered Jacob, straight out of the Royal College of Art.
– We're all Google-mapped out, with a super detailed shot list plotting the whole La Mancha journey.
– We know everything there is to know about camper van hires and flights to Barcelona, even found Jacob a film assistant and competent left hand driver, Remy Valton.
– Once Jacob and Remy make it back, we'll make the final photo selection, Fraser's studio can start designing, we'll find that amazing printer and make sure the book is released in all its glory by Spring next year.
The Only Thing Missing is YOU
By Miguel Cervantes
Published by Visual Editions
Designed by Fraser Muggeridge studio
with photography by Jacob Robinson
Made with the help of you
Capturing Don Quixote in Numbers
Camper van hire ( including insurance) – £1640
Flights – £450
Fuel – £500
Food – £350
Film – Sponsored by Fuji UK. Thank you!
Polaroid – £200
Processing – £150
Scanning – £90
Photographer's fee – £2500
Assistant's fee – £500
Any additional backing will go towards design and production costs
Risks and challenges
Bumps in the Journey?
We are committed to publishing our re-imagined Don Quixote in 2014. Drawing on our previous experience with our five previous books, sometimes things take a little longer than we think.
From big design ideas to production challenges to the reality of running an ambitious business with a small team, these can add a few more weeks or even a couple of months to the schedule. We hope not.Learn about accountability on Kickstarter
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