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A brain profile that tells you how quickly and accurately your brain perceives and decides.
A brain profile that tells you how quickly and accurately your brain perceives and decides.
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43 backers pledged $10,215 to help bring this project to life.

About this project

#deCervoProfile2015: Baseball. Neural. Precision. project video thumbnail
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$10,215

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Mission

Our mission is to deliver relevant brain performance measurements of decision-making. Many companies out there claim to measure complex behaviors, such as attention, focus, relaxation, and the like. But we use electroencephalography, or EEG, in a revolutionary way, using our algorithms to analyze your decisions in real-time to see how well your brain can hit a baseball!

What is the deCervo Baseball Profile?

The deCervo Baseball Profile is a comprehensive look at how well your brain hits a baseball. In this Profile, we compare your performance to that of professional/collegiate players, so you can see what you need to work on to hit like the pros.

deCervo Mobile Apps
deCervo Mobile Apps

When you support us, you get a Profile Building Session in which we read your brainwaves while you try to "hit" baseball pitches in a video game. We then deliver your Profile through an easy-to-use PC interface (later as a mobile app) that allows you to see the following insights:

deCervo Baseball Profile Insights
deCervo Baseball Profile Insights
TechGraphs covers NCAA Division I players using deCervo Profile
TechGraphs covers NCAA Division I players using deCervo Profile

With the info from your Profile, you can practice on our app playing the same video game that you played during your Profile Building Session. We can show you how your brain is likely changing its response as you get better at hitting those pitches.

Here’s how it works

Our brains are made of hundreds of billions of cells called neurons. These neurons talk to each other, but not by using words like we do. They use electricity and chemicals called neurotransmitters. When we read your brain’s electricity waves, we listen to these neurons talking to one another. Electroencephalography, or EEG, is the way we record these brainwaves. 

Scientific American explains deCervo's early days
Scientific American explains deCervo's early days

The deCervo Baseball Profile is the first of its kind because it measures brain activity that directly relates to what you’re doing – hitting a baseball, in this case. There are many new companies out there claiming to show you meaningful data about your brain activity. But the brain is a complex organ – perhaps our greatest frontier in science today – and anyone that tells you they know exactly how yours works is not telling you the whole story. That’s what we’re here to fix.

Boston Globe explains how deCervo offers new insight into scouting players
Boston Globe explains how deCervo offers new insight into scouting players

The deCervo Baseball Profile relies on the fact that hitting a baseball is hard. When your brain tries to do this, billions of your neurons fire in a short amount of time and we read this activity with EEG. Simultaneous to these firings, a baseball pitch in a video game is coming right towards you. So as this pitch is coming towards you, we know exactly at each inch of the trajectory what your brainwaves are. We explain more of the details in our extended Kickstarter video shown here:

Tracking brainwaves as pitch approaches
Tracking brainwaves as pitch approaches
 
Wall Street Journal explains deCervo founders' early work
Wall Street Journal explains deCervo founders' early work

Finally, peer-reviewed research that we and others have done for the last 20+ years is at the basis of this capability. So we’re not offering you snake oil here. This is real neuroscience and real baseball – together, it’s your deCervo Baseball Profile.

Science behind the deCervo Profiles featured at MIT Sloan Sports Analytics Conference
Science behind the deCervo Profiles featured at MIT Sloan Sports Analytics Conference
Frontiers in Neuroscience peer-reviewed article on hitting
Frontiers in Neuroscience peer-reviewed article on hitting
Leading neuroscience journals publish MRI findings at foundation of deCervo Profiles
Leading neuroscience journals publish MRI findings at foundation of deCervo Profiles

We need your help

We've already come a long way in the development of the deCervo Baseball Profile. We have a prototype up and running, but with your help, we can develop a user-friendly mobile app for iOS, as well as an easy-to-use PC solution on OSX and Windows. This is how it breaks down over the next 12 months:

deCervo Baseball Profile production and delivery schedule
deCervo Baseball Profile production and delivery schedule

What you get

We've come up with some great rewards for anyone interested in understanding how the brain makes decisions. Here are ways you can join the deCervo team!

Rewards for deCervo backers
Rewards for deCervo backers

Risks and challenges

We are pioneering novel uses of your own biology. Furthermore, we have demonstrated in the peer-reviewed scientific community that we can measure what we say we can. Nevertheless, unforeseen challenges may arise and these may slow down the delivery of your deCervo Baseball Profile or deCervo Baseball PROfile. Rest assured though, you will find out how well your brain hits a baseball if you support us on that level.

Having an EEG done is completely safe. We are only listening in on your neurons via EEG as they communicate with each other. We are not zapping your brain or otherwise affecting your brain activity in a bad way. In fact, your brain activity for baseball will likely get better with repeated use of our app and your Profile. Your data is anonymized immediately upon collection too and you will always have full access to your raw EEG data. It’s your brain. It’s your data. It’s that simple.

In the beginning, Profile Building Sessions will be done in New York City at our headquarters. Depending on demand, we will consider optimum “Pop-up” locations around the country to provide more Profile Building Sessions to our backers.

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    EARLY BIRD Baseball Profile and PROfile, customized deCervo key and mug.

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    Both Baseball Profile and PROfile, customized deCervo key and mug.

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    Multiple Baseball Profiles and PROfiles, customized deCervo key and mug, and extra access to deCervo engineers

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Funding period

- (45 days)