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$1,142 pledged of $4,350 goal
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$1,142 pledged of $4,350 goal
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About this project

The Chameleon Vegan Ankle Boot 'CUPID' is as versatile as the shades of nature
The Chameleon Vegan Ankle Boot 'CUPID' is as versatile as the shades of nature

 

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I have created this project for three important reasons:

(1) To give you lovely ladies (and gentlemen who want to spoil your ladies) an amazingly versatile and sexy, unique yet timeless Shoe Style that you can wear with ANY outfit, season after season! This style is the first out of a whole collection of shoes I intend to bring to life in the future.

(2) To help protect our Mother Earth as well as our own health. I am calling upon non-vegans/vegetarians as well! --- as every shoe that is made from vegan leather (as opposed to an animal leather) helps reduce our carbon and ecological footprint on the planet tremendously.
I am committed to living a lifestyle that will increase the chances of our children's grandchildren having an earth to live on...and to teaching my children the same, and I hope to inspire as many people to join <3

(3) To help protect our fellow four-legged beings! Every single cruelty-free shoe that is made from vegan leather (as opposed to an animal leather) helps spare the skin and suffering of a living and breathing being.

The Chameleon Vegan Ankle Boot - 'CUPID' by M Fashion Design
The Chameleon Vegan Ankle Boot - 'CUPID' by M Fashion Design

 WHY do I need your support?...

I have funded about 90% of this project and shoe - traveling to Italy to search for a reliable and high-quality factory, negotiating with factories in Los Angeles and China before to deciding to go with Italy--where I could get the highest-quality cruelty-free materials and the best product. I created several samples in my quest to perfect this prototype, and funded materials research and a significant amount of advertising and promotions, and subsidized roughly over 1,500 hours of product design / graphic design / web design / identity and packaging design. I basically put on the line all the money and resources I have, my entire savings of 9 years, so that I could offer a unique, stylish, and, most important, cruelty-free product for people who care about saving animal lives (and want to look good doing it). I need to get through the last mile, but to make it, I need some help. I need just the final push as now I have run out of resources so close to the finish line..so any donation helps! And remember, we're working together. The product saves lives by using vegan products, and once funded and on the market, proceeds from the product will be donated to make life better for our furry and feathered friends! Help me share the love...and thank you! <3 

 Be it ELEGANT / EVENING -->

The Chameleon Vegan Ankle Boot - 'CUPID' by M Fashion Design - Evening Outfit
The Chameleon Vegan Ankle Boot - 'CUPID' by M Fashion Design - Evening Outfit

Or CASUAL, Fall OR Winter... -->

The Chameleon Vegan Ankle Boot - 'Cupid' by M Fashion Design - Fall / Winter casual outfit
The Chameleon Vegan Ankle Boot - 'Cupid' by M Fashion Design - Fall / Winter casual outfit

 As well as Spring / Summer -->

The Chameleon Vegan Ankle Boot - 'Cupid' by M Fashion Design - Spring / Summer casual outfit
The Chameleon Vegan Ankle Boot - 'Cupid' by M Fashion Design - Spring / Summer casual outfit

The Chameleon bootie "Cupid" features unique aspects, in addition to being cruelty-free:

Even if you are not vegan or vegetarian, please join me in this cause for our precious Mother Earth <3
Even if you are not vegan or vegetarian, please join me in this cause for our precious Mother Earth <3

(*) The most interesting aspect of the design is the fact that the design element is interactive---you can actually change the theme or the color of the heart to match your desires! You can match any outfit or any mood simply by CHANGING YOUR SOCKS :-))) 
Be elegant, be wild, be blue, green, or purple, or have spots! The Chameleon boot lets you be who you want to be, and then change as your mood changes. 

(*) The right and left shoes, next to each other, form the shape of a heart. The material of the heart is clear mesh, thus allowing the color and design of socks to be seen, with a beautiful piping effect accenting the shape.

(*) The asymmetrical design of the arrow going across from the left shoe to the right shoe enhances the idea of love and brings a visually unique and fashionable element to the compassionate idea. 

The Chameleon Vegan Ankle Boot 'CUPID' is as versatile as the shades of nature
The Chameleon Vegan Ankle Boot 'CUPID' is as versatile as the shades of nature

 

 

Match any outfit just by your choice of socks! Red, lace, zebra or sparkle - the options are endless!
Match any outfit just by your choice of socks! Red, lace, zebra or sparkle - the options are endless!

Why should I buy your shoes?...

Your purchase of The Chameleon Ankle Boot "Cupid' will look great + do great + feel great!
Your purchase of The Chameleon Ankle Boot "Cupid' will look great + do great + feel great!

SOURCES:
- From The United States Environmental Protection Agency: 
https://nepis.epa.gov/Exe/tiff2png.cgi/
- From Stanford Woods Institure for the Environment:
https://woods.stanford.edu/news-events/news/meats-environmental-impact
- From Scientific American:
https://www.scientificamerican.com/article/meat-and-environment/- From Wikipedia:
https://en.wikipedia.org/wiki/Environmental_impact_of_meat_production
- From Sustainable Table:
https://sustainabletable.org.au/Hungryforinfo/Theenvironmentalimpactsofeatingmeat/
- From PETA.org:
http://www.peta.org/

Please consider supporting this important cause even by just a few dollars. But even if you’re not ready to contribute at the moment, I ask you to please share this important cause with your friends and relatives. Please spread the word via tweet/Facebook/pigeon letter/Pinterest/message in a bottle/Instagram/blog reference/website shoutout, or any other means of conveying this campaign of compassionate fashion to the world. Simply click on one of the “share” buttons on the top of this page.
I appreciate your support in any shape or form -- it is essential to the success of the project and therefore to the animals and our Mother Earth! You, my backer, are at the heart of our mutual success and growth. I hope to inspire you, and for you to inspire others. MANY THANKS! 

You are AWESOME for helping in ANY way! <3
You are AWESOME for helping in ANY way! <3

Sharing is caring :-)

   --->  Please share via Facebook, click here 

   --->  Share via Twitter please... click here

   --->  Or to Share via Pinterest, click here 

   --->  Sharing via Instagram works too! click herework 

   --->  Share via Etsy

My Shoes are: Vegan, Hand-Made, Light-Weight, Eco-Friendly, Durable and MATCH ANY OUTFIT!
My Shoes are: Vegan, Hand-Made, Light-Weight, Eco-Friendly, Durable and MATCH ANY OUTFIT!

 

Our bodies suffer impacts during activities, which is why it's crucial to have a top-quality padding insert. My shoes use 'Zahonero New Silent Viscolatex' which has the ability to absorb shocks, thereby dissipating impacts. It is an open-cell breathable foam with extra comfort and impact-absorption benefits.
Viscolatex foam is the result of vulcanizing blend of SBR latex and natural latex, mineral fillers, and other minority additives such as antioxidant, bactericide and pigment.

The Chameleon Vegan Bootie 'Cupid' - Measurements and Comfort Specs
The Chameleon Vegan Bootie 'Cupid' - Measurements and Comfort Specs

 * measurements are for size 36, so adjust 3/8” up per size to estimate height by your size. See the sizing chart to translate size in your country. 

The Chameleon Bootie 'Cupid' is redefining the standards of smart luxury footwear.

Its designed for the woman who values effortless elegance and quality, but will not compromise on comfort or ethics. I set out to prove that quality, stylish, luxurious, compassionate alternatives are possible by creating the M Fashion Design brand.

The Chameleon Vegan Bootie 'Cupid' - Measurements and Comfort Specs
The Chameleon Vegan Bootie 'Cupid' - Measurements and Comfort Specs

I aspire to demonstrate that a vegan label can be just as successful as any other footwear brand, thus contributing, inspiring and affecting the decisions other brands make about their use of leather and exotic skins.

I'm here just cause I'm cute!
I'm here just cause I'm cute!

The design is in the details - Anatomy of The Chameleon bootie 'Cupid'

The Chameleon Vegan Ankle Boot - 'Cupid' - Spec Sheet
The Chameleon Vegan Ankle Boot - 'Cupid' - Spec Sheet

 

The Chameleon Vegan Ankle Boot - 'CUPID' - being crafted in the factory
The Chameleon Vegan Ankle Boot - 'CUPID' - being crafted in the factory

 

Outsole - Tunit Vegan Leather:
Although Tunit looks like leather, it is, in fact, a special kind of rubber. It is used to manufacture high-quality footwear. Tunit is a material composed of a mixture of synthetic vulcanized rubbers that can be finished to obtain a variety of soles, including soles that offer a very good alternative to leather in terms of performance on the dance floor but also resistance to humidity. Practically, Tunit is perfect for outdoor milongas and/ or if you are Vegan.


No Humans, Animals, Children or the EARTH were harmed in the making of my shoes :-)
No Humans, Animals, Children or the EARTH were harmed in the making of my shoes :-)

Upper and lining - EcoSoft Vegan Leather: 

Composition: 16% CO (Epichlorohydrin Rubber, Homopolymer), 29% PES (Polyethersulfone), 55% PU (Polyurethene)
Weight: 450 g/m2Abrasion resistance: 100,000 cycles

Polyurethane is a polymer that can be made to order for any designer’s whim. It can sparkle, have a nice glossy sheen, or be saturated in all kinds of shades that put leather to shame.

The Chameleon Vegan Ankle Boot - 'CUPID' - Eco Soft Vegan Leather Swatches Selection A
The Chameleon Vegan Ankle Boot - 'CUPID' - Eco Soft Vegan Leather Swatches Selection A

What makes polyurethane environmentally friendly? Polyurethane is a greener alternative to PVC (vinyl) and leather in both production and after-care. Naturally soft and flexible, polyurethane does not require the solvents used to soften PVC or leather in the manufacturing process. Leather production is an especially chemical-laden process involving heavy metals. Polyurethane can also be designed to deteriorate after a period of use specific to interior design applications, whereas PVC never degrades. It leaches toxins into landfills and emits carcinogenic dioxin when incinerated. 

The Chameleon Vegan Ankle Boot - 'CUPID' - arrow embroidery
The Chameleon Vegan Ankle Boot - 'CUPID' - arrow embroidery

Glue: Specol Biancoflex

The Chameleon Vegan Ankle Boot - 'CUPID' - Specol Adhesive Glue
The Chameleon Vegan Ankle Boot - 'CUPID' - Specol Adhesive Glue

SOURCES:
- From The United States Environmental Protection Agency:       https://nepis.epa.gov/ 
- From Stanford Woods Institure for the Environment: https://woods.stanford.edu/
- From Scientific American:
https://www.scientificamerican.com/
- From Wikipedia: https://en.wikipedia.org/wiki/Environmental_impact_of_meat_production
- From Sustainable Table:
https://sustainabletable.org.au/
- From PETA.org:
http://www.peta.org/

How 'Cupid' sizes run: 'Cupid' runs true to size. 

Please note: As normal for made in Italy shoes, the factory uses a slightly narrower last for a snug fit. So If you don't have wide feet, select the size that you normally wear. If you have wide feet or like a little more room please size up one. And remember to leave room for the socks so you can change colors :-)

If you wear a half size: If you wear a half size, round up to the next size. For example, if you wear US 8.5, your best fit is likely a 39. 

If you have wide feet: If you have wide feet, I suggest buying an entire size up. For example, if you typically wear 8, you should probably get a 39. 

If you have wide feet and wear a half size: If you have wide feet and wear a half size, you should round up 1.5 sizes. For example, if you wear 7.5 and have wide feet, I suggest ordering size 39. 

If you wear a number of different sizes: If, for example, you wear an 7 in some brands and 8 in others and don't know which one to base your size off of, you should probably go with the larger size 8.  

Please feel free to contact me with any fit questions!

The Chameleon Vegan Ankle Boot - 'CUPID' - Size Chart
The Chameleon Vegan Ankle Boot - 'CUPID' - Size Chart

 

 

 

From past to future, from me to you, from you to all beings...

This is the first shoe style out of a whole collection of Vegan footwear I aim to bring to life. I am presenting this first style in order to get the ball rolling. It was four years ago that someone showed me a movie about the cruelty of the meat industry, and I immediately became a vegetarian. During the same time period, I gave birth to my first boy and 2.5 years late to my second boy (now ages 4.5 and 2). And during those years, as I experienced the connection of a mother and her child, as well as learning more about the cruelty of the dairy industry, I decided to become a vegan. 

From past to future, from me to you, from you to all beings...
From past to future, from me to you, from you to all beings...


From then on I have been searching for ways to help the helpless, to be a voice for the voiceless, and to defend the defenseless. And now I finally managed to combine my two passions---my love for animals and my love for design! <3

I aspire to expand and eventually enter the realm of accessories, purses, handbags, hats and more. I have many exciting secret plans in my vegan pipeline, so please watch this space!

Any support you can offer demonstrates to the world the demand for more Vegan Fashion. The more people that support ethical fashion, the more retail stores and design houses will take notice and adopt more ethical products and practices into their own lines. This is a growing industry, with ethical fashion slowly but surely being placed firmly on the agenda. But, for its continued growth and survival it needs all of our support.

Funding, Timeline and Facility

My elaborately sewn shoe is made almost entirely by hand. The factory that still masters this art is an Italian family business in the in the center region of Italy, in a small village. This factory has specialized in manufacturing high-quality shoes for many years.

Exceptional and detailed craftsmanship, hand-made in Italy
Exceptional and detailed craftsmanship, hand-made in Italy

 Estimated Timeline:

Once the campaign is funded, I expect that it will take 2-3 weeks to receive the survey with the size from each and every backer. The faster you get them back to me the the faster I can place the order with the factory!

Production typically takes 8-10 weeks, and shipping approximately 3 weeks. I will do my absolute best and everything in my power to keep the timeline if not be early. I have high confidence in the reliability of my factory!

The Chameleon Vegan Ankle Boot - 'CUPID' byM Fashion Design - Estimated Timeline
The Chameleon Vegan Ankle Boot - 'CUPID' byM Fashion Design - Estimated Timeline

In addition to the quality of the handcraft, the fair working conditions and the compliance with environmental standards, what ultimately convinced me to choose my production partner was the exceptional reliability this factory and staff has shown me consistently.

The Chameleon Vegan Ankle Boot - 'CUPID' - in the factory
The Chameleon Vegan Ankle Boot - 'CUPID' - in the factory

The factory requires me to produce a minimum of 24 pairs, and so I set out to look for fellow Fashion lovers / Animal lovers / Earth lovers / Health lovers - to help reach this minimum number of pairs.
But, I am dedicated to reach a much higher number of pairs backed and produced.
Lets join together and show the world that we care!

My financial goal for 24 pairs includes:

- cost of test sample and labor
- cost of final sample and labor
- cost of one promotional sample and labor
- cost of materials and hardware
- cost of logo punch stamp for outsole and insole branding
- cost of pattern design
- cost of development models
- cost of embroidery facility
- cost of shipping samples from Italy to US
- cost of packaging:
    * tissue paper to stuff booties to keep their shape
    * shoe boxes
    * high quality glossy labels to customize the shoe boxes
    * two bags to wrap each boot to prevent scuffing during transportation
    * decorative tissue paper to wrap the boots inside the box
    * boxes for shipping individual shoe boxes pairs from me to you
- cost of 24 pairs production
- cost of importing Production from Italy:
    * duty
    * taxes
    * customs clearance
    * customs bonds
    * brokerage charges
    * insurance fees

STRETCH GOAL #1:
If we reach $8,000 I will be able to add and offer you one more color to choose from! I will create a poll and we will choose together with the highest amount of votes what the second color will be! Would you like tan? gray? blue like the sky - the sky is our limit!

STRETCH GOAL #2:
If we reach $11,800 I will be able to add and offer you a third color to choose from! I will create a poll and we will choose together with the highest amount of votes what the third color will be!

The Chameleon Vegan Ankle Boot - 'CUPID' - in the factory
The Chameleon Vegan Ankle Boot - 'CUPID' - in the factory

 

Have fun picking your rewards, and at the end of the campaign, after the cause is successfully funded I will send you or your giftee an email / questionnaire to select the desired size. 

You can give any pledge reward as a gift! Especially in case you don't wear high heels you can gift them to the woman who you know will be thrilled to have them ;-)

To give any pledge reward just:
1. Click on the reward you'd like to gift
2. Download and/or print the reward image to present to the giftee. After the project is successfully funded, you will receive a survey for you or your giftee to select size.

Dis gift iz for mee? Weally?? Thank yous sooo vewy much!!
Dis gift iz for mee? Weally?? Thank yous sooo vewy much!!

A long sleeve or short sleeve T Shirt with my original designs, hand printed by me.

Animal Lover T Shirt, Pet Tee, hand printed by me
Animal Lover T Shirt, Pet Tee, hand printed by me

 

Cat T Shirt, Monday Coffee Tee, hand printed by me
Cat T Shirt, Monday Coffee Tee, hand printed by me

 

Inspirational calming t shirt, doggy shirt
Inspirational calming t shirt, doggy shirt

  Poncho Sweater / Wrap 

Poncho Sweater Wrap, Hand-Made and sewn by Mor, M Fashion Design
Poncho Sweater Wrap, Hand-Made and sewn by Mor, M Fashion Design

 

Your commitment to me is what makes this all possible, and in return, I am just as committed to you. I will constantly keep you in mind by communicating with you every step of the way. This includes getting updates, and responding to your concerns as quickly as possible. I will do EVERYTHING IN MY POWER to make sure we meet the timeline!

With your help and support, I can create a responsible consumer base to ensure steady demand for my cruelty-free, environmentally-conscience and high quality fashion forward products. Creating sufficient order quantities will allow me to maintain a solid working relationship with the factory, and therefore allow me to be able to provide a seamless supply of products. Through your commitment, I hope to scale and expand production to steadily create more opportunities to do good in our world.

         ~~~~~~~~~~~~~~~~~~~~~~>    <~~~~~~~~~~~~~~~~~~~~~~

Exchanges / returns
I do accept exchanges. Please check the sizing chart above thoroughly to get the correct size so you can wear your shoes as soon as possible. I understand mistakes with sizing happen and I will do my best to exchange any pair of 'Cupid' in good faith that you send back to me. If the need for an exchange arises, I will need to charge for the exchange shipping both ways as I am a startup and work with very small margins on Kickstarter. This is true for domestic & international orders. Shoes must be unworn and in new condition with no creases, scratches or wear marks.

Shipping - what about taxes and duty?

Duties or taxes are included in the price for US. Shipping outside the US may be subject to taxes and customs duties. If there are any such fees, these must be paid by the person receiving the package when it reaches its destination -not on Kickstarter-, e.g. via the carrier. If applicable, duties and local taxes will be charged by the appropriate authority at the destination country. Please determine these charges locally.

Thank yous and credits

Firstly I would like to thank my hubby, without his support I couldn't have pulled this project off!

Megan, for helping me with the copy.

Some of the backgrounds for my images are courtesy of:
http://hd-wall-papers.com/
http://wallpaper-gallery.net/
www.artsfon.com/
www.more-sky.com/
https://newevolutiondesigns.com/
www.pbs.org/

And, last but not least, all of you my dear backers!
THANK YOU! <3

Risks and challenges

Once the pledge goal has been reached, it will be a challenge to wait for the production to complete so you can wear your booties :-)

But on a serious note:
The challenge with working with factories is turnaround time. Especially when it comes to handmade footwear. So to overcome this challenge I have secured a professional and reliable factory out of Italy, after several years of searching and trying other factories both in Italy and China. Though highly unlikely, should I expect any delays, I will always keep you updated throughout our mutual journey here <3
I made my first shoe collection in 2012 so I have 5 years of experience behind me, and a lifetime experience as a designer. I have a very sound plan for this project based on years of personal experience in footwear manufacturing as well as the mentorship of industry people with a proven successful track record and advisors.

I look forward to sharing my process with you as we create these innovative booties! I really would appreciate your support, and to increase the likelihood of this project reaching it's goal and therefore you receiving a pair, please share this project.
Thank you so much for your time and support.

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Support this project

  1. Select this reward

    Pledge $25 or more About $25

    M Fashion Vegan Long/Short-Sleeve Shirt

    My T-shirt designs are another way I am working to helping our mutual cause.
    I hand-print all my vegan T-shirts tops & tees clothing and apparel using water-based, non-toxic, no-solvent screen printing ink made in the USA.
    <3 Vegan Fashion = Vegan Power <3

    A super-soft material gives this T-shirt a top-end look and feel.
    Sought-after next-level brand, medium-weight, and extremely soft, this is sure to be your next favorite T-shirt.
    I will do my absolute best to accommodate color requests. It will depend on current inventory of shirts I have on hand.

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  2. Select this reward

    Pledge $45 or more About $45

    Poncho Sweater / Wrap

    A lovely, soft, and comfortable-to-wear poncho, featuring a symmetrical shape and a boat neckline. Ponchos are great for layering! A wonderful way to style up your everyday outfits, this is also a great accessory for traveling. I will do my absolute best to accommodate color requests. It will depend on current inventory of materials I have on hand.

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  3. Select this reward

    Pledge $229 or more About $229

    One Pair of "Cupid" Vegan Ankle Boots

    Change the color or design inside the the heart to make your boots match any outfit or mood!!!

    SHIPS BY JUL-AUG

    Made in Italy from the most luxurious and advanced vegan materials. Elegant and multi-purpose ready-to-wear boots, appropriate for casual everyday style and for an evening outing.

    Open cell and breathable foam insole with impact absorption benefits for maximum comfort---even when wearing high heels!

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  4. Select this reward

    Pledge $254 or more About $254

    Special Bundle <3

    - One Pair of 'Cupid' Vegan Ankle Boots
    - M Fashion Vegan Long- / Short-Sleeve Shirt

    Change the color or design inside the the heart to make your boots match any outfit or mood!!!

    SHIPS BY JUL-AUG

    Made in Italy from the most luxurious and advanced vegan materials. Elegant and multi-purpose ready-to-wear boots, appropriate for casual everyday style and for an evening outing.

    Open-cell and breathable foam insole with impact absorption benefits for maximum comfort---even when wearing high heels!

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    0 backers
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  5. Select this reward

    Pledge $274 or more About $274

    Special Bundle <3 <3

    - One Pair of 'Cupid' Vegan Ankle Boots
    - M Fashion Vegan Poncho Sweater / Wrap

    Change the color or design inside the the heart to make your boots match any outfit or mood!!!

    SHIPS BY JUL-AUG

    Made in Italy from the most luxurious and advanced vegan materials. Elegant and multi-purpose ready-to-wear boots, appropriate for casual everyday style and for an evening outing.

    Open-cell and breathable foam insole with impact absorption benefits for maximum comfort---even when wearing high heels!

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  6. Select this reward

    Pledge $299 or more About $299

    Special Bundle <3 <3 <3

    - One Pair of 'Cupid' Vegan Ankle Boots
    - M Fashion Vegan Long / Short-Sleeve Shirt
    - M Fashion Vegan Poncho Sweater / Wrap

    Change the color or design inside the the heart to make your boots match any outfit or mood!!!

    SHIPS BY JUL-AUG

    Made in Italy from the most luxurious and advanced vegan materials. Elegant and multi-purpose ready-to-wear boots, appropriate for casual everyday style and for an evening outing.

    Open-cell and breathable foam insole with impact absorption benefits for maximum comfort---even when wearing high heels!

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    1 backer
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  7. Select this reward

    Pledge $599 or more About $599

    Family & Friends SPECIAL BIRD

    Gather two friends to make a purchase of 3 pairs and save $30 per pair!

    SHIPS BY JUL-AUG
    The cost of shipping will depend on the destination. The cost of international duties and shipping will be charged once the campaign is over.

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  8. Select this reward

    Pledge $1,050 or more About $1,050

    DISTRIBUTOR WHOLESALE PRICE PACK

    A special offer of 6 pairs of the Chameleon bootie, "Cupid", at a wholesale rate, US 6-10 any size run.

    SHIPS BY JUL-AUG
    The cost of shipping will depend on the destination. The cost of international duties and shipping will be charged once the campaign is over.

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Funding period

- (30 days)