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€11,146 pledged of €80,000 goal
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By Luigi Incalza
€11,146 pledged of €80,000 goal
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About

Hello Backers Community!

I'm so glad you dropped by to look at our project!

We always loved to share our deep passion and LOVE for Apulian food, and I hope you are as excited as we are in opening our first location here in the Netherlands. 

Panzeró will become a reality thanks to your support! 

WHAT IS PANZERÓ?

Panzeró Apulian StrEat Food is our new brand, which got its name from our main product, panzerotto. 

Panzeró Apulian StrEat Food is a place where Apulian tradition and authentic ingredients MADE ONLY IN ITALY (APULIA) meet, creating a crispy, golden brown, delicious treat well-known in Italy and soon all over the world. 

Our aim is to establish a street food chain. In order to do that, we plan to open the very first location—our pilot-site. 

It will be a special place where we will test our daily processes, preparations, training, purchase of ingredients, and all the other steps required to standardize the format, ensure the highest quality product, and open future locations. 

After that, we will start in other European countries and overseas as well! 

WHAT IS PANZEROTTO? 

Panzerotto originated in Puglia, also known as Apulia , a southern Italian region famous for its fresh and traditional cuisine. One of the most popular Apulian dishes, panzerotto is a deep fried pocket of dough stuffed with a variety of scrumptious fillings; some of the most common are mozzarella, tomato and oregano; some other versions include smoked buffalo mozzarella, pesto, broccoli rabe, and infinite other combinations from savory to sweet, such as dark chocolate, dried figs and fresh Murgian ricotta with quince. Panzerotti are deep-fried quickly to achieve a perfect golden brown crunch and are very handy to eat in any situation, including strolling down the street, returning to the office, eating at home, munching anywhere, anytime. 

WHY PANZERÓ?

Well, if you walk around you can see many Italian places to eat, and all those restaurants, pubs, pizzeria etc., etc. offer typical Italian food like pasta, pizza and other common dishes. 

Now what you see are only some of the traditional foods of Italy, but only a few.

And in most cases, the ingredients in your pizza or on your pasta are NOT MADE IN ITALY. Rather you are sold something that sounds Italian, but in fact is not Italian at all! 

I’m not saying all Italian food shops are counterfeit, because I’m sure there are places that offer good quality products, but not many do!

Our philosophy is very simple: WE WILL NEVER COMPROMISE! 

Either our ingredients are Apulian, or we won’t serve them in our food at all! We are very strict in ensuring the authenticity of our panzerotti, consistency of our advertising and standardization of our business processes. 

We are people who keep our word and INTEGRITY while producing a superior and delicious portable feast.

OUR STORY 

Last December, I received a phone call from Mimmo—longtime friend from my hometown, Francavilla Fontana, Apulia—and when my phone rang, he said: “Why don’t you come to the Netherlands? You’ll find many business opportunities here, and we can open a food shop together to revive our Apulian tradition and help people discover that pizza and pasta are not the only Italian options they have.” 

So I took Mimmo’s word and bought flight tickets. A week later, I was in Rotterdam! In the next few days, we started to meet new expats like us and new Dutch friends. 

From time to time we invited them to my house, where I prepared panzerotti. They immediately asked, “How come we never tasted anything so mouthwatering and so different from the other Italian foods?” 

Well, the answer was so obvious to me because that week Mimmo came from Italy with flour, mozzarella, tomato, oregano and other fresh ingredients from Puglia (he goes to Italy every two weeks for work responsibilities), and I prepared panzerotti using those ingredients.

The results and response we received were so positive that we immediately started to think about ways we could transform that enthusiasm into a profitable business. 

As we kept going, many other Dutch people tried and loved our products, and with lots of effort, persistence and willingness to offer something “different,” our desire just kept growing inside our hearts. 

Now, it was only a question of, HOW DO WE GET THE MONEY TO OPEN OUR FIRST LOCATION? 

My immediate response was: KICKSTARTER, and we truly hope this will be the place where we can re-write our STORY.

WHY NOW AND WHY START FROM THE NETHERLANDS? 

The answer is so simple. By doing a lot of research, we noticed that Dutch people are very attentive to food quality; they love to eat well and at reasonable prices. We had been looking at the market here in the Netherlands for the past six months, and none of the existing businesses were doing what we intended to do! And that’s because they only offer what people are familiar with! We have been studying the prices, how much it would cost to procure the right ingredients, how much filling to put inside each panzerotto, and how much people are willing to pay to get the best food, and as I said before, ingredients sourced only from Apulia. 

Rewards in English language:

This is where you come in.

We've come up with a bunch of great goodies as rewards for backing this PANZERO’ Apulian StrEat Food project. 

Each one from us with eternal gratitude. See which one strikes you:

 

Rewards in Italian language:

Grazie per sostenerci in questo progetto, ecco dei favolosi premi che abbiamo organizzato per tutti i nostri sostenitori. Ognuno preparato con infinita gratitudine. Scopri quello che piu’ attira la tua attenzione:

WHY DO YOU NEED 80,000 EURO TO OPEN PANZERÓ Apulian StrEat Food? 

Opening a location, especially the first, requires a big financial investment!

We calculated everything. In order to open our first location, we need to sign a contract and cover at least two years of the lease and focus on other business considerations with peace of mind.

We need to refurbish the shop and have the right electrical system, exhaust system, layout, quality laboratory, all equipment, and fuel to allow the business to begin successful marketing. 

All those things have a certain cost, plus we need to give 5 percent to Kickstarter to fund our project, 3 percent to Amazon as a fee transaction, and most importantly, we have to keep our word to all the backers!! 

Delivering a gift is a not a joke, especially when you don’t know and can’t possibly know how many backers will support the project!! And from where? 

So for this we also developed a budget in the amount of money we are asking for, to fulfill what we promised! 

We’re also aware that with Kickstarter: EITHER YOU GET EVERYTHING OR YOU GET NOTHING!! 

With this in mind, we sincerely hope to achieve our target, which is quite big and scary at the same time because we only have 33 days to fund our project. 

For example, if on the last day we have 79,000 euro out of 80,000 (the latter, our goal), we won’t get anything! 

We want to share ALL of the ups and downs with you, from the very start, WHICH IS NOW!!! 

Risks and challenges

For sure there are lots of risks and challenges like any other start-up and business out there. Risks in finding the right location, risks in finding the right suppliers and workers to make the project happen! We are budgeting carefully for the things we need to do, getting the right suppliers and studying the right marketing strategies in order to get customers. Life is challenging, this project is challenging and we are ready to share with you all the ups and down that will find along the ride by updating you about our achievements and “solutions to find.”
We truly hope you’ll support us and very soon be your next spot Panzeró for an authentic Italian experience.

Lots of LOVE and HUGS,

From Luigi and Mimmo

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Support

  1. Select this reward

    Pledge €2 or more About $2.23

    2 EURO EVERY BRICK COUNTS:
    You’ll get a download of the PANZEROTTI
    recipe and updates on our StrEat Food shop until we open

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  2. Select this reward

    Pledge €3 or more About $3

    PRE-ORDER YOUR PANZEROTTO:
    This is a great opportunity to pre-order a panzerotto before the grand opening + you’ll get a download of the PANZEROTTI
    recipe and updates on our StrEat Food shop until we open

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    Ships to Only Netherlands
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  3. Select this reward

    Pledge €10 or more About $11

    10 EURO WE’RE GETTING THERE:
    5 PANZEROTTI + you’ll get a download of
    the PANZEROTTI recipe and updates on our StrEat Food Shop until we open

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    14 backers
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  4. Select this reward

    Pledge €25 or more About $28

    25 EURO
    WE MUCH APPRECIATE IT:
    You’ll get a video recipe for learning how to make PANZEROTTI + all the rewards in the 10 Euro level and updates on our StrEat Food shop until we open.

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    2 backers
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  5. Select this reward

    Pledge €25 or more About $28

    PRIMITIVO/NEGROAMARO ROOTED VINE:
    You’ll get a rooted vine of Primitivo of Manduria (the Italian version of Zifandel) or Negroamaro grapes variety from the land of Puglia + all the rewards in the 10 Euro level and updates on our StrEat Food shop until we open

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  6. Select this reward

    Pledge €30 or more About $34

    HANDCRAFTED APULIAN CERAMIC PLATE:
    You’ll get a handcrafted ceramic plate from Grottaglie, the most famous city in Italy for ceramic art + all the rewards in the 10 Euro level and updates on our StrEat Food shop until we open

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  7. Select this reward

    Pledge €40 or more About $45

    APULIAN SWEET TREAT “FICHI CCUCCHIATI”:
    You can choose between 2 special sweet delicacy from Apulia: dried figs with toasted almonds (300 gr./0,66 lb) or dried figs with toasted almond covered with dark chocolate (180 gr./0,40 lb) + all the rewards in the 10 Euro level and updates on our StrEat Food shop until we open

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  8. Select this reward

    Pledge €50 or more About $56

    THANKS FOR SUPPORTING US!
    You’ll get a personalized postcard sent from Apulia + all the rewards in the 25 Euro level and updates on our StrEat Food shop until we open

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  9. Select this reward

    Pledge €60 or more About $67

    PUGLIA ARCHITECTURES BOOK:
    You’ll get a beautiful and illustrative book of architectural design of Puglia’s ancient buildings and trulli + all the reward in the 25 Euro level and updates on our StrEat Food shop until we open

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  10. Select this reward

    Pledge €70 or more About $78

    TARALLINI:
    You’ll get a pack of 2 kg/4.40 lb containing special traditional Apulian mini bagels of different flavors (tomato, black olives, broccoli rabe) + all the rewards in the 25 Euro level and updates on our StrEat Food shop until we open

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  11. Select this reward

    Pledge €80 or more About $89

    SUPER ITALIAN DISH:
    You’ll get all the ingredients to prepare your starter dish. The box contains: 500 gr./1.10 lb of wooden oven Apulian friselle – 200 gr./0.44 lb of ricotta “scuante” (traditional ewe’s cottage stinky cheese) – 180 gr./0.40 lb of “Fiaschetto” tomatoes protected by “SlowFood organization” to prepare your full “friselle” dish + you’ll get a download of the PANZEROTTI recipe and updates on our StrEat Food shop until we open.

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  12. Select this reward

    Pledge €90 or more About $101

    APULIAN PASTA:
    You’ll get all the ingredients to prepare your pasta dish. The box contains: 500 gr./1.10 lb of dry homemade orecchiette “Senatore Cappelli” – 500 gr./1.10 lb of tomato sauce “Fiaschetto” protected by “SlowFood organization” – 300 gr./0.66 lb of typical cacio ricotta cheese made from ewe’s milk to prepare your full pasta dish + you’ll get a download of the PANZEROTTI recipe and updates on our StrEat Food shop until we open.

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  13. Select this reward

    Pledge €100 or more About $112

    BE A FOUNDER:
    Your name in full on our “Founder Wall” in every Panzero’ shop we open. Forever! + all the rewards in the 25 Euro level and updates on our StrEat Food shop until we open.

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    8 backers
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  14. Select this reward

    Pledge €200 or more About $223

    APULIAN COOK BOOK:
    You will receive at home an Apulian cookbook with lots of interesting and simple Apulian recipes + all the rewards in the 25 Euro level and updates on our StrEat Food shop until we open.

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  15. Select this reward

    Pledge €250 or more About $279

    COOK WITH US:
    Roll up your sleeves and get in our laboratory to learn directly from us + your name in full on our “Founder Wall” in every Panzero’ shop we open. Forever! + all the rewards in the 25 Euro level and updates on our StrEat Food shop until we open.

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  16. Select this reward

    Pledge €300 or more About $335

    APULIA:
    You’ll get a typical “tamburello” from Puglia with our logo on it + roll up your sleeves and get in our laboratory to learn directly from us + your name in full on our “Founder Wall” in every Panzero’ shop we open. Forever! + all the rewards in the 25 Euro level and updates on our StrEat Food shop until we open.

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  17. Select this reward

    Pledge €400 or more About $447

    YOUR NAME ON THE MENU:
    Get a custom panzerotto named after you to be featured on the menu forever! + all the rewards in the 25 Euro level and updates on our StrEat Food shop until we open.

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  18. Select this reward

    Pledge €500 or more About $558

    LOOK AFTER YOUR OLIVE TREE BONSAI:
    You’ll get a beautiful olive tree bonsai + roll up your sleeves and get in our laboratory to learn directly from us + your name in full on our “Founder Wall” in every Panzero’ shop we open. Forever! + all the rewards in the 25 Euro level and updates on our StrEat Food shop until we open.

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  19. Select this reward

    Pledge €1,000 or more About $1,117

    A TOUCH OF APULIA:
    you’ll receive at home a special giſt box of Apulian food delicacy (10 kg = 22 lb) + your name in full on our “Founder Wall” in every Panzero’ shop we open. Forever! + all the rewards in the 25 Euro level and updates on our StrEat Food shop until we open

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  20. Select this reward

    Pledge €1,500 or more About $1,675

    LEARN ITALIAN:
    You’ll receive a special video lesson on how to learn Italian + your name in full on our “Founder Wall” in every Panzero’ shop we open. Forever! + all the rewards in the 50 Euro level and updates on our StrEat Food shop until we open.

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  21. Select this reward

    Pledge €2,000 or more About $2,234

    BE OUR GUEST:
    Bring 15 of your friends and eat at our place. All food included (but no alcohol, sorry Kickstarter’s rule!) + you’ll go home with a special event giſt bag of Apulian food delicacy + your name in full on our “Founder Wall” in every Panzero’ shop we open. Forever! + all the rewards in the 500 Euro level and updates on our StrEat Food shop until we open

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    Pledge €3,000 or more About $3,350

    YOUR DAY:
    You, me and the cooking studio. We’ll spend the day together and just hanging out! Tell 20 of your friends to show up for dinner to devour the feast we’ll make together! (but no alcohol, sorry kickstarter’s rule!) + you’ll get a personalized chef uniform with your name and our logo + your name in full on our “Founder Wall” in every Panzero’ shop we open. Forever! + all the rewards in the 500 Euro level and updates on our StrEat Food shop until we open.

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    Pledge €5,000 or more About $5,584

    YOUR SPECIAL OCCASION:
    You’ll get a private party for 30 people in a beautiful location, food (Panzerotti and other traditional Apulian dishes) all included (but no alcohol, sorry Kickstarter’s rule!) + your name in full on our “Founder Wall” in every Panzero’ shop we open. Forever! + all the rewards in the 300 Euro level and updates on our StrEat Food shop until we open.

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  24. Select this reward

    Pledge €7,000 or more About $7,817

    ADOPT AN OLIVE TREE FROM APULIA:
    Imagine dunking a piece of bread into a little pot of delicious extra virgin olive oil and realise that you are part of it...
    THAT OLIVE OIL IS YOURS AND THAT TREE HAS YOUR GIVEN NAME. Adoption starts from January 2016 and lasts forever. You'll receive an adoption certificate, a booklet with lots of pretty pictures and the olive oil (15 liters/3,9 gallons) each year for 3 years. Indeed there is an open invitation to come and visit your tree, water it and hug it! + all the rewards in the 500 Euro level and updates

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Funding period

- (33 days)