About this project
The SONO Pillow combines thoughtful ergonomics, engineering and aesthetics into the latest travel must have. Support meets style in this modern travel pillow with its custom designed side bolsters, thin neck band and flexible spine.
By Travelers (and Doctors, Engineers and Designers) for Travelers
With over half a million miles traveled over the last two years, our team began this project after becoming frustrated with existing travel pillows. We tried everything on the market, from inflatables, beads and memory foam to overpriced inventions all promising the best sleep ever. However, all ended in disappointment and stuffed under the seat in front of us.
A Modern Pillow for the Modern Age
Most travel pillows don’t provide enough support where it’s needed – at the sides and front of the head and neck. This is because the basic design of travel pillows hasn’t changed in over sixty years. However most modern transportation have headrests built-in, so that extra material behind your neck is pushing your head forward, causing both soreness and restricting breathing.
After much frustration, we got to work. We bought as many travel pillows as we could find, inflatables, beads, cushions – you name it – and figured out what works and what doesn’t. Inflatables don’t adapt to the human body, beads disperse, and cushions don’t take into account the headrests now build in to modern transportation.
We started shaving down pillows to find the perfect form. Many collapsed. We looked at different core structures from exoskeletons to articulated plastic to aluminium spines. Design. Test. Iterate. Repeat. 50+ prototypes and much collaboration with kinesiologists, doctors, engineers and designers later, we settled on just the right blended memory foam density to fit your form while preserving the ergonomic integrity of the pillow.
The SONO Pillow promotes more natural, unobstructed breathing while reducing muscle strain and lateral flexion – that is, the overextension of the muscles in the side of your neck. We do this by removing the bulk of the pillow from the back of the neck and filling the side bolsters instead. This side support gently lifts your head to its natural position while providing side support which relaxes your neck and shoulder muscles. This in turn properly aligns your windpipe which leads to more natural breathing, higher oxygen absorption, and a better healthier sleep.
Reinventing the Travel Pillow
Sleep on a journey is the make or break of a trip. Since most of us are business travelers, arriving fresh can be the difference between closing a deal or losing one. Working with engineers and medical professionals we researched how travelers actually sleep on planes, trains and in automobiles. We then took all our data and started to design something that we wanted to use ourselves. We took a long, honest look at every prototype. We wanted to make it perfect. And we have.
The SONO Sculpted Eye Mask
The 3D eye mask compliments the figure and form of the SONO Pillow. With its cave like shape, the eye mask relieves pressure on the eyes and doesn’t disturb carefully applied makeup or eyelashes. With its blackout quality and soft feel, the 3D eye mask and SONO Pillow combo are perfect for some well-deserved shuteye.
We sent the SONO Pillow far and wide to see how it performed on the road.
We all know that the traveling environment is not always the most sanitary. Our next challenge was to find the healthiest, skin-friendly, allergen-repelling material we could. Cotton traps allergens, spandex lacked durability, while most others lacked comfort. We settled on hypoallergenic velour for it’s allergen free properties. And a must-have was for it to be machine-washable – which it is!
To maintain ergonomic integrity, it was crucial the pillow be rigid enough to hold its shape. After much trial error we discovered the perfect blended memory foam combined with a internal spine that allows the SONO Pillow to stay in place no matter how you like to sleep. It conforms to your shoulders and neck maintaining its form while being soft enough to ensure a good nights sleep.
£15,000 > All SONO Pillows will be shipped with a luxury carrying pouch with carabiner to attach securely to your luggage.
£25,000 > A second colour option will be made available, voted for by our backers. You will be able to select your preference on completion of the campaign.
Media and Social
For a complete Press Pack, visit www.sonopillow.com/press
Risks and challenges
The SONO Pillow has already gone through several manufacturing test runs. We have worked with our current manufacturer on other projects for many years and have excellent relationships in China to help with smooth fulfilment of our rewards.
We have visited our manufacturing partners on many occasions to ensure quality control as well as the well being of those working in the factory. Conditions are excellent and we produce in one of the most advanced cities in coastal China.
- Risks include ramping up to meet production demand, which we have already planned for by outlining a strategy with our manufacturers. They have equipment and personnel on standby that can be committed to our production if needed. We are confident that we can supply on time as our manufacturing is already setup and streamlined.
- As far as fulfilment of the rewards, we will use Fulfilment by Amazon. Amazon provides one of the most sophisticated and efficient logistics services in the world. They also come with many guarantees and services to help us get your rewards to you in case something goes wrong in transit. We will use FBA for our backers in the US, EU and UK.
- We are focused on getting the rewards to you BEFORE Christmas and will keep you updated throughout the way.
- We will do our best to respond to any questions and comments within 24-48 hours both during and after the campaign.
Support this project
- (46 days)