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£83
pledged of £3,000pledged of £3,000 goal
4
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, September 10 2013 8:47 AM UTC +00:00
Incognito CakesBy Incognito Cakes
First created
Incognito CakesBy Incognito Cakes
First created
£83
pledged of £3,000pledged of £3,000 goal
4
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, September 10 2013 8:47 AM UTC +00:00

About

WHO WE ARE: 

We are an award winning small home bakery catering to the thousands of people out there who are allergic or intolerant to Gluten, Wheat or Dairy products. 

We started out due to my wife having very serious allergic reactions to Gluten, Wheat and Dairy products. I was tired of trying to take her out for lovely romantic meals only to be told when the desert menu arrived that all my wife could have was the fruit salad. I don't like to see my wife looking upset, annoyed and crestfallen so I decided to develop her a wonderful delicious dessert - a cake - and it took 9 years to get the recipe just right! We tested the cake out on close friends and family and no one could taste that it was free from the usual cake ingredients. In fact, it was so successful with our relatives, they badgered us to make them available to the wider public, who, in turn, have now asked for cake mixes so they can make their own yummy cakes at home.

Home made and you cant taste the difference
Home made and you cant taste the difference

Our cake mixes are made from blended ingredients all of which are Gluten, Wheat & Dairy Free, they are all individually hand made in our very own small galley kitchen in Derbyshire, England.

All you need to add to the mixes are some basic store cupboard ingredients like vegetable oil, and eggs ( or suitable egg replacer if you are a vegan)  throw them in a bowl with the mix, whisk them up, put them in their supplied muffin cases and voila after about 15 minutes in the oven you have your yummy scrummy Gluten, Wheat & Dairy free HOME MADE cakes.

Once you have made one of our mixes you wont be able to tell the difference between a 'normal' cake and the free from one you have just made, so you can serve it up to your non-gluten, wheat or dairy free friends and they will be be none the wiser. YUM!

Yummy Coconut Muffins
Yummy Coconut Muffins

WHY WE ARE FUND RAISING:

Much to our delight, in our first year of business, we won a national award for our Chocolate Fudge Cake at the freefrom food awards beating entries from some of the industries top manufacturers, so we cant help but think we are on the brink of something good. We just need some financial support to keep up with this positive momentum. The requested funds would help us afford equipment and packaging that would enable us to expand our reach and take our great tasting cake mixes to farmer's markets, farm shops and health food outlets. 

We plan to launch 5 mixes in the beginng and they are:

Plain Sponge Muffin mix so you can add your own flavours such as lemon, vanilla or Orange extract or even Chocolate chips etc...

A Coconut Muffin Mix

A Carrot Muffin Mix

An 8" Chocolate Cake Mix including icing based on our award winning recipe

AND a Limited Edition Chocolate & Chilli Mix 

We also have in development a spicy bread crumb mix as well as other flavours of cake mixes and rubs for meat and poultry. 

The £3,000 will allow us to get the products fully tested to industry standards of below 20ppm for gluten and wheat, the purchase of our bespoke labels and packaging and further equipment to assist in the making of the mixes.  If we happen to receive more than 100% (fingers crossed!), anything extra will go toward the Freefrom & allergy show in Liverpool in October to help showcase the mixes and also entering the mixes in the FreeFrom Food Awards 2014. 

THE BIGGER PICTURE   The immediate embrace of this business by people with and without allergies makes me believe that there is a market out there for good wholesome non factory processed cake mixes and watching the delight on the faces of people who haven't had cake for years is, to me, a success in itself.

Many Thanks for taking the time to read about our project and thank you for your support

Risks and challenges

We already have the necessary Food Standards Agency rating of 5 ( the Highest you can get) so we are good to go in that area and all the public liability insurance we need. Unplanned challenges sometimes arise to delay the completion of a project, but we have a strategic plan in place to minimize any delays. We know exactly how long it takes to get the ingredients and make our mix. We have calculated the maximum time it would take to produce our bags and ship them to customers. Our mixes currently have a 4 month shelf live and one challenge is to extend that time period by rigorous testing and selecting the best ingredients, We have several suppliers so if one lets us down we can call on another to take the order and with all our suppliers being local we don't have to wait for couriers to deliver, we can go get the stuff ourselves!
You gave us your trust and support and we will fulfill our responsibility to you. You are the fuel that drives us!

If you have a question, comment, or suggestion, we are only a message away. We look forward to hearing everything you have to say and you can expect us to respond quickly with our appreciation for taking the time to reach out to us.

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Support

  1. Select this reward

    Pledge £1 or more About $1.30

    Bless you, you are a star!

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    Pledge £5 or more About $6

    Many Many Thanks and a mention on the website for your contribution

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  3. Select this reward

    Pledge £10 or more About $13

    A packet of our Plain Sponge Muffin Mix. Plus the above

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  4. Select this reward

    Pledge £15 or more About $19

    A Packet of our Coconut Muffin Mix.
    And a mention on the website for your contribution

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    Pledge £20 or more About $26

    Plain Sponge mix & Coconut Muffin Mix. And a mention on the website for your contribution.

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  6. Select this reward

    Pledge £30 or more About $39

    Plain Sponge Mix, Coconut Mix\ & Carrot Muffin Mix. And a mention on the website for your contribution.

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    1 backer
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  7. Select this reward

    Pledge £40 or more About $52

    Reward 6 PLUS 8" Chocolate Cake Mix.

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    Pledge £50 or more About $65

    Reward 7 PLUS Limited Edition Chocolate & Chilli Muffin Mix

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  9. Select this reward

    Pledge £100 or more About $130

    A bespoke 10" square handmade birthday cake plus 36 cupcakes of your choice delivered in time for your birthday

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  10. Select this reward

    Pledge £250 or more About $325

    Reward 9 plus 12 extra cup cakes plus 1 cake mix of your choice every month for 6 months

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  11. Select this reward

    Pledge £500 or more About $649

    Your choice of 2 cake mixes every month for 12 months plus a 10 Inch bespoke birthday cake and 36 cupcakes on your birthday and on one other birthday/special occasion plus exclusive access to trials of new products

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Funding period

- (60 days)