About
We’re back! It “only” took 1 year, but we finally cracked how to engineer t-shirts that will make it easier than ever to look your best.
The outside repels liquids and semi-liquids, while the inside wicks away moisture. Sweat stains are not visible and you stay dry even in the most humid climates.
Engineered to make life easier - without compromising on style and comfort.
We use a unique combination of 3 of the most innovative textile technologies - something which has never been done before in a 100% cotton product.
On the outside our t-shirts are hydrophobic. This means that they repel liquids and semi-liquids. Even serious spills like red wine or beetroot juice can easily be rinsed off with water.
We added natural silver particles to the yarn, which kills the odour-causing bacteria in your sweat.
The inside absorbs and wicks away moisture, automatically spreading your sweat across a larger surface and towards the exterior of the cotton, making it easy to evaporate through the fabric. Moisture wicking also makes the fabric breathable and fast-drying.
Visible sweat stains become a thing of the past - even in a grey t-shirt.
Our mill in Portugal only uses 100% soft long-staple 180 g/m2 cotton with a high tear resistance.
Our t-shirt is the perfect marriage between style and performance. Together with our designer we used data from 67.000 men to design the perfect fit. Our grading ensures the basic fit matches 85% of European male bodies
We specialize in premium basics made for an action-packed life. They work wonders when you bike to work or go on a long-haul flight. However bear in mind that we make fashion products, not sportswear.
Our dress socks are antibacterial and odour-free, thanks to the 12% Frescura silver we have added to the fibers. The silver kills 99.9% of bacteria, which means your feet (and socks) stay fresh all day and even longer.
Our story began one year ago on this platform, when we launched the odour and stain repellent white dress shirt.
We got 1000% funded and immediately quit our jobs, so we could turn LABFRESH into a real business.
Without Kickstarter we wouldn’t be here today.
Launching new products is scary. It requires a lot of resources to get new technologies out of the lab and into a real supply chain.
That is why we would like to see if the Kickstarter community is interested in our new invention before we go into full-scale production.
Our mission hasn’t changed. We want to fight fast fashion and over-consumption by creating products engineered to last a lifetime. True sustainability is when you can wear your clothing for years instead of buying new stuff all the time.
No harsh chemicals. Yes, we use chemicals. But we don’t dip our fabric in big tubs of chemicals. Instead of traditional coatings we press a paste directly into the fibers, so that the surface remains unaffected. OEKO-TEX certified and in accordance with the REACH, which is the strictest standard for use of chemicals in textiles in the world. It’s so safe so our scientists literally use their mouths during the development process.
We work with some of the best mills and factories in Portugal - one of the most respected manufacturing hubs in Europe. All treatments are sourced within the EU.
Unlimited cancellation. You are able to cancel your order at any point of time and get a full refund.
90 days size guarantee. If your size is wrong we send you a new shirt in the right size free of charge (we do not provide free return labels).
Free and easy shipping across the EU, US & Canada. Shipping costs to other parts of the world is only €15.
This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 400+ successful projects with over $200M raised between them.
This campaign has been promoted by Backercamp. Since 2012, Backercamp has helped over 5,000 creators make their projects a reality.
Risks and challenges
LABFRESH is fashion, not sportswear. You might be able to run a marathon in it without smelling, but that is not what our products are intended for.
With regards to stains we have been able to wash off any liquids and semi-liquids with water. However if you rub a substance into the fabric with force or if a very oily sauce comes in contact with the fabric, it will eventually make a slightly visible stain. You'll have to put it in the washer at 30 degrees to get the stain off.
Production delays and unforeseen obstacles are always a risk. This is however not our first rodeo and we know our factory and mill well. We are very happy with the 35 perfect prototypes we had so far, and we are confident they will be punctual.
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