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$1,305 pledged of $50,000 goal
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By Elaine Pedlar
$1,305 pledged of $50,000 goal
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About this project

Dumbelle is a store for girls in DUMBO (Down Under The Manhattan Bridge Overpass) in Brooklyn, New York.

I opened my store, Dumbelle, as a place where dreamers and fashion lovers can create and play.  I offer couture paper dolls, coloring books, postcards and art.

I heart paper dolls.  And fashion.  

As a fashion designer, I want to offer creative play through a fashion filter for a new generation of stylish girls, and their parents.  The combination of culturally and ethnically diverse characters, revolving wardrobes and imaginative play make for a unique collection of couture paper dolls.

Their wardrobes are tailored for their unique personalities.  Find one to suit yours!  

May is sweet and shy.   Katie is preppy and outgoing.  Sunny has an individual quirky style all her own.  Each season their clothing is newly designed based on the latest trends and revealed during New York Fashion week.  They are available in black and white for you to color in yourself, or pre-colored for immediate play or for use as party favors. 

With an African-American, Caucasian, and Asian doll in place, I hope to launch a Latina and a chubby girl for the holidays.  More dolls means more girls can see themselves in the product. 

At the store, we play creatively during coloring sessions. We celebrate birthdays, we color fabric dolls together... Sometimes we even sew.  There's lots of talk of dreams and wishes.  It's amazing to see the girls come alive while coloring and creating.  They become completely swept away by an activity that does not require a charger.

These aren't perforated dolls that can be punched out.  These dolls need to be cut out.  With care.  The perfect Mother/Daughter, Father/Daughter project. Most of my friends who are parents, have a creative background.  It's wonderful to have a stimulating craft to work on with your child.  But girls over 8 can cut most of the dolls themselves.  There are some parts that require cutting tools, but can be cut at purchase by me or by an adult at home.  

Playing with paper dolls as a child helped shape my dream of becoming a designer. This kind of play allowed me to imagine outside of my circumstances.  It now reminds me of playing with my sisters and my mom and those moments of joyful interaction we had as children together.  Paper dolls may perish, but creative play nurtures not only dreams and imagination, but lasting bonds and memories.  I hope these dolls can do that for your little ones.

I have been a designer since I finished Parsons in 1987.  Having worked in corporate fashion, I have been involved in branding projects for some of the largest retailers in the country.  When I created Dumbelle, I did it as a pop-up shop.  Something I would try out to see if people liked it.  And people really do like it.  They love the characters and the environment.  They want to see it stick around.  And so do I.  Dumbelle has taken root and has become something I feel very protective over.  People tell me they find it uplifting.  And inspiring.  A place of inspiration.  I think that's something really special. Especially for girls. There are photos of the girls who visit my shop on my blog.  I call them the Adorabelles.   See them all here on my blog: http://blog.dumbelle.com/photos/.  I don't want to disappoint them.  You will see what I mean immediately.

I want to keep Dumbelle open.  A place for girls to light their imaginations and celebrate their uniqueness.  

The money that I raise will go toward operating and production expenses and marketing efforts to extend my wholesale business and allow me to participate in the NYIGF this winter.  I an eager to make more of my product affordable so it can reach many more girls.  I need to increase my volume to do this. Marketing efforts and wholesale orders will make this possible.  Now that I am open, I don't want to close my door.

Thank you for contributing to my little project. Each donation reflects a product.  So by purchasing one of the rewards, you are funding my project. And as always, I am ever grateful to you for just spreading the word. DUMBELLE IS HERE!  Thanks, so very much, to all of you.  

Love,

E.

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  1. Select this reward

    Pledge $10 or more About $10

    Set of 3 postcards of the Belles

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    Pledge $18 or more About $18

    Black and White paper doll coloring page

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    Pledge $30 or more About $30

    Colored paper doll page

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    Pledge $45 or more About $45

    Black and white Jewelry page and
    Color jewelry page

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    Pledge $50 or more About $50

    Private coloring session. These sessions are one on one sessions that last one hour. I will be present at these sessions to teach or to guide as we don't just color, but draw, sew, play... These sessions are tailored to suit your particular interest. $50 per participant. No age limit. Coloring is for every age.

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    Pledge $65 or more About $65

    Set of 4 Spring/Summer black and white paper doll pages

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    Pledge $100 or more About $100

    BFF coloring session. A session for two best friends. We choose what they will work on based on their interest. They will have two hours to draw, color, and create together. Sometimes the best play comes from playing with your best friend. They will have treats and favors to take home.

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    Pledge $300 or more About $300

    Dumbelle To-Go Birthday Kit:

    10 Black and White paper doll coloring pages,
    1 cut and colored Princess Tiara and jewelry (For the birthday girl),
    9 cut Tiaras,
    1 paper doll Cake topper -not for use with candles

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    Pledge $500 or more About $500

    A party at Dumbelle for up to 10. Party must be for age 7 and older. Will include black and white paper doll pages for each participant, a personalized cake topper or banner. And personalized party favors. Party to be held at Dumbelle and will include coloring and drawing lessons. Will include cupcakes, goodie bags and beverages and keep sakes.

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    Pledge $500 or more About $500

    Wooden doll House with paper doll, decorations and furnishings.
    Sunny had a modern home with a killer closet
    May has a brownstone
    Katie and Moose have a tree house. Visit the website and blog for photos.

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    Pledge $1,000 or more About $1,000

    Four Shadow Boxes of the Belles.

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    Pledge $5,000 or more About $5,000

    Custom paper doll package. I will design a doll just for you. This package Includes one custom doll design with her own clothing tailored to suit her personality and interests in a B&W page, a colored page, one cut and colored paper doll package, two shadow boxes, a folding doll house and the furniture inside designed just for you.

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Funding period

- (30 days)