For the $80, $100, and $130 pledges you will receive one helmet. For the $150 you are ordering two helmets and the Retailer $500 order is for 10 helmets not including the Midnight edition.
Unfortunately when we created our incentives in bullet form Kickstarter automatically changed the format for their site. Once we noticed the difference it was too late as you cannot change the incentives once someone has pledged.
We apologize if this has caused any confusion and thank you for your support.