Who Are These Guys???
Jon has created original graphic novels for BoomBox, FirstSecond and AdHouse Books, illustrated projects for Cartoon Network, Stern Pinball, PAPA and has self-published dozens of handmade screen printed zines and minicomics. He also recently illustrated all of the cabinet and playfield art for The Pinball Company's Jetsons pinball machine! Jon lives in Manchester Center, Vermont.
Alec has been self-publishing his Ignatz Award-winning minicomic Phase 7 since 2002, and has released 23 issues to date, which have been collected into six books. He has illustrated a t-shirt and tour posters for Weezer and a chapter book for James Patterson. His graphic novel Basewood was self-published using funds from a successful 2013 Kickstarter campaign! Alec lives in Santa Fe, New Mexico.
Drop Target Omnibus
In 2010, Jon and Alec became obsessed with pinball. They took this energy and channelled it into a self-published, illustrated zine, Drop Target. Over the next five years Jon and Alec put out seven issues, which each centered around a theme: Introduction, D.I.Y., Classics, Moves, Community, Design and Future.
Each issue contains a number of Drop Target's regular features:
- From Zeros to Heroes - Autobiographical comics about Jon and Alec's experiences getting involved with the pinball community.
- Dream Machines - Jon, Alec and a special guest artist drew original pinball playfields and backglasses, and then created a ruleset for these imaginary pinball machines!
- Replay Reviews - A deep breakdown of the ruleset of a game, with accompanying illustrations. The goal is to help players get a replay, when they come across these machines out in the wild!
- Special When LITerature - Reviews of books, articles or zines about pinball!
- Video Mode - Reviews of movies, documentaries and online videos about pinball!
- Pinhalls - Reviews of excellent places to play pinball around the United States of America!
- Tilt Talk - Interviews with key pinball community members including world championship players, professional pinball designers and artists, tournament organizers, entrepreneurs, etc.
- Bang Backs - A feature focusing on people who are bringing the "dying" art of pinball into the 21st century and breathing new life into it using new forms of technology.
The Drop Target Omnibus will bring together all seven issues of the Drop Target zine, as well as 100+ pages of bonus material, including new comics, illustrations, Dream Machines, interviews and more!
The Drop Target Omnibus will be printed in the USA, using print-on-demand technology. Jon and Alec have already printed up two rounds of proof copies, checking their work and making corrections as they go. They are currently finalizing the last few pages of content and doing proofreading passes to catch mistakes, add notes in the back of the book, and to create an index. The goal is to mail out the finished books before the end of the year (2017).
The 538-page book will have a cover price of $29.99 for the general public, but it is being offered for $20 to the "early-bird" Kickstarter backers, who, it seems very likely, will mostly be old fans of the zine!
As a special incentive, Jon and Alec are also offering a limited-edition, screen printed, wraparound dust jacket, which doubles as a pinball poster. These handmade items are limited to one per backer!
Orders in the USA will be mailed via USPS Media Mail with a tracking number. Orders to Canada and other international destinations will be sent First Class International with a tracking number. It is a heavy book (2.2 pounds / 0.96 kilograms), so it is expensive to ship! If only the USPS offered an international book rate....
If the international shipping rates are prohibitively expensive for you, please wait until the Kickstarter is wrapped up (in early 2018) at which point the book will be released to the general public including distribution to many of Amazon.com's international platforms, including: Canada, England, France, Germany, Japan, etc. etc. etc. The book will cost a full $30 USD at that point, but it will be printed and shipped locally at a much more reasonable domestic shipping rate.
Drop Target Publishing
The Drop Target Omnibus will be the first book published under Jon and Alec's new pinball publishing company, Drop Target Publishing. Their goal for this Kickstarter campaign is to cover start-up costs, and to print 100 copies of the Drop Target Omnibus for Jon and Alec to sell at future shows.
Any additional funds that are generated after all printing and shipping expenses have been covered will be split proportionally between the contributors to the Drop Target Omnibus, including those who are listed below!
- Max de Radiguès
- Aaron Renier
- Ryan Claytor
- Gabby Schulz
- Liz Prince
- Beth Hetland
- Kayla Greet
- Nate Beaty
- Jon's Mom!!!
Jon and Alec have plans for a handful of future pinball publishing projects, so getting the Drop Target Omnibus out into the world will also help pave the way for those projects.
Below you can see a budget breakdown for our $2,870 fundraising goal. This will cover our start-up costs, paying the contributors for new content and/or the right to reprint their work from the zines, and the printing and shipping of the first 100 copies.
If these initial costs are covered, the necessary funds generated by additional books sales (more shipping materials, more screen printing materials, more Kickstarter fees, etc.) will all be covered by the profit margins built into the price point of the book. The hope is that this budget model will scale well as the number of backers increases.
Thanks so much for checking out this Kickstarter and for sharing it with your friends! Jon and Alec hope it will allow them to share their love of pinball with a lot of new readers! Please let Jon and Alec know if you have any questions, in the comments.
Risks and challenges
The three main challenges that remain for this project are: 1) Finishing the final assets 2) Proofreading and 3) Order fulfillment.
Both Jon and Alec are experienced freelancers, who have reputations for hitting deadlines. The remaining assets consist of a few more pages of comics, which will be done by the time this Kickstarter wraps up.
Proofreading a 538-page book is a daunting task, but luckily the first 420 pages of this book are issues #1-7 of Drop Target, which were already proofread upon publication in zine form. We want to go over everything one more time, to add some notes in the back and to index things, and to go over the new bonus content. Hopefully this process will not hold anything up.
Shipping out a bunch of books is a lot of work. For the last 15 years Alec has shipped out ~200 copies of his minicomic Phase 7 to his subscribers at least once a year, and he sent out 500+ copies of Basewood for his first Kickstarter, with no issues.
For all of these challenges Jon and Alec believe that communication is key. They plan on posting lots of updates to keep all of the backers abreast of developments and any of unforeseen delays.Learn about accountability on Kickstarter
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