// Voted the best juice in the Triangle area, Raleigh Raw is expanding the menu to include healthy grab and go food, local organic coffee, kombucha and smoothies .... As we announce our first Raleigh Raw Cafe and juice bar. Our mission is to reshape "fast food" in the Triangle area. Fresh food and drinks made daily in a place that brings the community together through health, music, and conversation. #fuelthehustle
// What's the Story?
Raleigh Raw was created around the concept of Real Food Fast. We live at a point in time where fast isn’t fast enough and our eating habits are reflecting this fast paced lifestyle.
Raleigh Raw Timeline:
Step 1: March 2013: An idea was born with an undying commitment to deliver the best tasting, best quality Juice in NC
Step 2: April 2013: Production begins in Sherif's Kitchen, juice was sold in mason jars to neighbors and friends.
Step 3: June 2013: Leslie joins the team and gets to work creating the systems that will support the growing business.
Step 4: August 2013: Introduced officially packaged, (no more mason jars) Raleigh Raw Juice to general public at Food Truck Rodeo in Downtown Raleigh.
Step 5: September 2013: Raleigh Raw links up with Morning Times and Helios as our first official retailers.
Step 6: October 2013: FDA places Embargo on all Raleigh Raw Juice products being sold at coffee Shops. Simultaneously (literally same day) we received our biggest shipment to date of packaging materials... over 2000 bottles with no place to sell them.
Step 7: October 2013: Within 5 days of the FDA Embargo, Raleigh Raw had our first website with home delivery as an option.
Step 8: September 2014: Commercial level juicer was purchased.
Step 9: October 2014: Raleigh Raw Vending Machines were deployed to sell juice through cafes and studios while complying with FDA Regulations on raw juice.
Step 10: April 2015: Began search for Raleigh Raw Store Front
Step 11: July 2015: Found perfect location and began the bidding process
Step 12: September 2015: Lease Signed!!
Step 13: November 2015: Permitting Begins
Step 14: December 2015: Construction Begins
Step 15: January 2016: Kickstarter Released
Step 16: February 2016: Raleigh Raw opens its doors at 7 W. Hargett st.
// Why We Need Your Help
As with all construction projects (especially in a Historic Building) we've run into some costly errors. For example: All of our plumbing was installed as PVC, upon inspection we were told that all plumbing must be cast iron. Also, we we're informed weeks after the project began that we need to update the electrical feeds in the base of the building to support all of the new equipment that we have in the store. Needless to say, these items were big and unexpected by all on our team (including Architects & Engineers) and we need your help to recover.
We will use your donations to:
• Update the current facade at the 7W Hargett st. building (Raleigh Raw Cafe) - currently this facade is one of the last to be revitalized on the block and we want to do our part in keeping the city moving forward with a beautiful aesthetic.
• Expand our Menu Offerings - In addition to the Cold Pressed Juice we currently serve we are excited to bring the following items to the community: Pre-packaged salads, soups, and snack boxes. This funding will allow us to expand the menu to include a little something for everyone.
With a successful Kickstarter we'll be able to open our doors with a full product line and a beautiful facade.
// Road to Today through Images
// GRATITUDE for the Team
We have learned so much over the past 3 years. Most importantly, we have learned that your team will make or break you. We've got an unending list of those who have helped us along the way and deserve massive thanks:
Risks and challenges
• FDA tried twice to shut down our production because we stand true to serving a 100% raw product. Due to this, we are only able to sell our juice directly to the consumer, no more business partnerships via wholesale. AKA we must open a store to continue serving the best tasting, most nutrient dense juices and smoothies.
• Although there was existing PVC piping in the building, at inspection time we were told that all PVC plumbing needed to be removed and Cast Iron pipes installed.
• The facade approvals were 2 months delayed due to design complications and the Holiday schedule of the boards who approve these projects.
If our goal is not raised we can still open our doors. However, we will open with the existing facade and a limited menu.
Improved Facade and Expanded Menu aside, we will be opening in early Spring 2016 and are so excited to become a staple for the Raleigh food scene.Learn about accountability on Kickstarter
- (15 days)