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Kerfluffles Marshmallows: All-Natural ~ Handmade ~ Yummy's video poster

Kerfluffles Marshmallows are sweet, chewy, fluffy little cubes of goodness: always all-natural, always handmade, always scrumptious! Read more

Nashville, TN Food
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This project was successfully funded on October 4, 2012.

Kerfluffles Marshmallows are sweet, chewy, fluffy little cubes of goodness: always all-natural, always handmade, always scrumptious!

Nashville, TN Food
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About this project

All regular Reward levels include free shipping anywhere in North America. We are also pleased to announce international shipping! Please see the special International Reward levels ($75 + $200) for more information. Thank you!

Quotes from people eating Kerfluffles for the first time:

"These are the best marshmallows I've ever tasted! Where can I get more?"

"I have never liked marshmallows. Then I had one of yours, and suddenly I am a huge marshmallow fan!"

"One word: YUM!"

"I can't stop eating them. Why can't I stop eating them?"

"I'm not sharing. Just so you know."

They really are that good.

After making my first batch of marshmallows from scratch, I had an epiphany. Those dry, rubbery, powdery things in the bag at the grocery store are distant, misguided cousins of real marshmallows. Handmade marshmallows are tender, fluffy, flavorful, and just a wee bit addictive. The more homemade marshmallows I made and the more I shared them, the more people I found that agreed with me. And the idea for Kerfluffles Marshmallows was born. 

After fifteen years of cooking, baking, and candy-making, I have discovered a passion for making marshmallows, and I am ready to start selling Kerfluffles Marshmallows locally and on-line. I have developed and tested recipes, researched ingredients and food safety guidelines, and prepared a 100 dozen little bites o' yum in preparation for selling them. I also test-shipped dozens across the country and used the recipients' reviews to ensure the packaging and product live up to the highest standards.

I love what I am doing, and I can't wait to share these scrumptious little goodies with everyone! I need funds for professional-grade kitchen equipment; ingredients to stock the Kerfluffles pantry for the first bulk run of mallow-making; packaging and shipping supplies; and fees for a retail presence on the web.

Can a marshmallow be responsible? 

Kerfluffles will surely try. I have worked to perfect my marshmallow recipes, to create a consistently tasty treat with just the right balance between chewy and fluffy, a confection that is sweet without being cloying. I am sentimental about food: I believe that the joy I take in making these little guys matters, and I believe customers will recognize that and keep coming back for more.

I am completely committed to using only 100% all-natural ingredients and choosing organic whenever possible. My pledge to you: Kerfluffles marshmallows will never contain artificial flavors or preservatives of any kind. No weird chemical stabilizers or low-quality ingredients bought for value instead of taste. No shortcut, industrial-strength flavor extracts either: if a marshmallow is supposed to taste like lemons, it will have fresh lemon juice and zest in it. Vanilla flavor will come from actual vanilla beans; coffee flavor from quality, fresh-brewed espresso. 

I have done painstaking research to ensure that I can sell a delicious, profitable product without compromising the integrity of either the candy itself or the people making and eating it. I have sourced ingredients and equipment down to the teaspoon so that I can produce delicious marshmallows that outshine the competition in both flavor and price, while still preserving the fun of creating and eating them.

Can a marshmallow be exciting?

They are to me! :) I would like to start Kerfluffles with five main flavors: Vanilla Bean, Double Dutch Chocolate, Mocha Chip, Orange Dreamsicle, and Lemon Meringue. There will also be at least two Flavors of the Month that vary according to the season. I have already brainstormed and tested all sorts of marshmallows, from fruity White Peach to spiced Vanilla Chai, as well as seasonal flavors like Pumpkin Spice and Gingersnap. 

There are Key Lime Pie marshmallows dipped in graham cracker crumbs, and PBJ Ripple marshmallows made with all-natural peanut butter and Concord grape juice. What better way to end Thanksgiving dinner than Maple Pecan marshmallows? With winter and the holiday season come flavors like Peppermint Crunch and Chocolate Clementine, plus fantastic gift ideas, including holiday samplers, hot cocoa kits, and a Marshmallow-of-the-Month club. And don't forget to check the rewards sidebar for information about how to help select a Flavor of the Month, or even have a custom marshmallow flavor made in your honor!

If you're going to do something...

Do it right. Do it with passion, integrity, and commitment. And also lots of sugar. (Did I mention the sugar?) That's my goal with Kerfluffles Marshmallows, and I would very much appreciate your support.

Announcing Mayan Hot Chocolate Kerfluffles: 

A Kickstarter Exclusive

After a blistering launch to our Kickstarter, what better way to show our appreciation than to introduce a little more heat? Mayan Hot Chocolate Kerfluffles are rich chocolate marshmallows balanced by the warmth of cinnamon and chile. Inspired by the chocolate drink invented by the ancient Mayans, these Kerfluffles feature the highest quality dark cocoa, freshly ground cinnamon, and fruity Aleppo chiles. The mix of deep chocolate flavor and sweet fluff make these a delight, even for those who don't normally count themselves chile-lovers.

Mayan Hot Chocolate Kerfluffles are only available to Kickstarter backers, and will not be sold after October 4th. They are available as a flavor choice to all Reward levels $15 and above, and will be included in the Sampler. Mayan Hot Chocolate will also remain a flavor option through December for backers who select the $75 or $200 levels, or who purchase a Holiday Mallows Add-on. (Whether you choose to taunt your friends with them or share is entirely your call. ;)


Please note, shipping anywhere in North America is included with Add-ons. International backers should add $10 for shipping. If you would like more than one Add-on shipped internationally, please contact me for an exact shipping quote. Thanks!

Holiday Mallows -- $25

Give yourself something to look forward to in December with the Kerfluffles Holiday Mallows Add-on. Raise your pledged amount by $25, and we will send you three dozen marshmallows in December. You can choose from the five Classics, as well as the December Flavors of the Month. Want to get your holiday shopping out of the way early? We are happy to ship a Holiday Mallow Add-on to any address in North America, not just yours! 

Mallow-of-the-Month Club -- $75

For $75 added to your pledge, join the Mallow-of-the-Month Club, and add three months of marshmallows to any giving level. You or your gift recipient get two dozen Kerfluffles per month for three months, selected from any of the Classics, Kickstarter Exclusive flavor, or Flavors of the Month. Add as many as you like for any address in North America, and never worry about going without yummy fluff again!

Holiday Sampler -- $25

Holiday Samplers will feature sixteen marshmallows, four of each flavor in Peppermint Crunch, Chocolate Clementine, Gingersnap, and Salted Caramel Pecan. They will be larger than our normal Kerfluffles, in order to provide more real estate for yummy decorations like drizzled chocolate, crushed peppermint candies, and cookie crumbles.

All of this delectable holiday goodness will be packaged in layers in a bright red candy box, complete with an insert identifying each flavor. The hand-crafting involved means Holiday Samplers will be made in limited quantities, and we are making them available to Kickstarter backers first. Includes customizable gift card enclosure and shipping anywhere in North America. 

Stretch Goals

With such wonderful support so far, we are happy to announce our Kerfluffles stretch goals:

$7,500 -- Kerfluffles Flavor Sampler -- COMPLETED!

The Kerfluffles Flavor Sampler includes a half-dozen marshmallows: one of each of the Classic flavors (Vanilla Bean, Double Dutch Chocolate, Mocha Chip, Orange Dreamsicle, and Lemon Meringue), plus one of the Kickstarter Exclusive flavor (Mayan Hot Chocolate). This is your opportunity to taste Kerfluffles, so you can choose your favorites before we fill your pledge order.

Now that we have reached $7500, all backers at the $50 and higher Reward levels are automatically signed up to receive a Kerfluffles Sampler, free of charge. For Reward levels under $50, just add $5 to your pledge to receive a Sampler. Samplers will ship in October, limit one Sampler per backer.

$10,000 -- Vegan Kerfluffles -- COMPLETED!

Handmade marshmallows are hard to come by, and vegan marshmallows are even more scarce. But I am confident that, with patience and thorough recipe-testing, we can create a vegan Kerfluffles option. Now that we reached $10,000 on our Kickstarter, we are working in earnest on our vegan recipe, with an eye toward releasing it by the end of this year. 

If you are vegetarian or vegan and want to pledge now in support of our efforts, we can hold your order fulfillment until vegan Kerfluffles are available, or ship your traditional Kerfluffles as a gift to a friend or family member in North America. You will be given an opportunity to let us know about your choices in the survey you receive after our Kickstarter's completion.

$25,000 - We're going to need a bigger kitchen… -- COMPLETED!

Thank you for stretching with us to $25,000 to fund a bigger kitchen space and an equipment upgrade. Thanks to you, we can be sure we have the tools and the helping hands to get your marshmallows out as quickly and efficiently as possible. We guarantee every single batch will receive the same attention to detail and be crafted and packaged with care. Now let's get on with the fun part. :)

$30,000 - Kerfluffles Duos -- COMPLETED!

Some flavor combinations just cry out to be paired together, and we are only too happy to oblige! We would like to debut Kerfluffles Duos, a box containing a half-dozen each of two complimentary flavors. For instance, Cherry+Limeade: six sweet cherry marshmallows, and six tart lime. Eat them separately, then together, until you find your perfect mix.

Next on our list to try is Bananas+Foster: a half-dozen creamy banana marshmallows and a half-dozen spiced brown sugar. How about PB+J? Six toasty peanut butter Kerfluffles, and six Concord Grape Jelly Kerfluffles. Pina+Colada anyone? And we can't imagine autumn without Caramel+Apple, made with warm vanilla caramel and juicy apples.

Thanks to your amazing support, we will now be able to offer a new Kerfluffles Duo each month, beginning with the inaugural Duo, Caramel+Apple in November. We will also give every pledge $15 and up a Caramel+Apple Duo tasting-size pack (one caramel and one apple). What ideas do you have for Duo flavor combos? We'd love to hear your suggestions in the comments section!

$40,000 - Holiday Marshmallow Gift Extravaganza -- COMPLETED!

You won't find a better present than Kerfluffles. They taste great, they're all-natural, and they have this funny way of making even the most serious grown-up giggle out loud. Now that we met this stretch goal, we are excited to offer some fantastic gift options for December.

The Kerfluffles Holiday Flavor Sampler will come with four limited edition flavors: Peppermint Crunch, Chocolate Clementine, Gingersnap, and Salted Caramel Pecan. Add beautiful packaging and customizable gift card enclosures, and you have a delicious, unique present for anyone on your list. No re-gifting, guaranteed. Check out the Add-ons section above for details about adding one to your pledge.

Cold weather also calls for Kerfluffles Hot Cocoa Kits. As you might guess, we here at Kerfluffles are the sort that like a little hot chocolate with our marshmallows, instead of vice versa. However, we respect the diversity of marshmallow beliefs, so we've got options. :)

All Kerfluffles Cocoa Kits will include an 8 oz. jar of homemade, all-natural hot chocolate mix, made with the highest quality cocoa. Marshmallows will be available in Vanilla Bean or Peppermint Crunch, as well as two choices of mallow size: a heap of mini-Kerfluffles, or a half-dozen round, jumbo mallows designed to fill the top of your mug. Hot cocoa perfection. To show our thanks for reaching $40,000, we will include a sample of our hot chocolate mix in every $25 Holiday Mallow Add-on.

$65,000 - Can you keep a secret? -- COMPLETED!

We can! Now that we passed $65K, we will be adding a Kickstarter backer-only section to our web store when it opens the first week of November. After all, Kickstarter isn't just some fancy way to pre-order a product -- it's a community. Your support is making it possible to found our business, providing funds to pay employees, kitchen rental fees, and purchase a long list of ingredients and supplies. And because your commitment to us is paving the way for long-term success, we want to be sure we show you some long-term appreciation.

Now that we stretched to $65,000, every backer will have access to a secret Kickstarter section of our web store, featuring exclusives like limited runs of test flavors and first look at new products. We will also offer special Kerfluffles swag not available to the general public. Mums the word. :)

$75,000 - Soft and Sweet -- COMPLETED!

Perhaps the only thing more irresistible than a little cube of sugary fluff is a plushie made to look like one! Now that we reached $75K, we will commission a special edition stuffed Kerfluffle. Fluffle will be a 4" plush white cube, complete with adorable embroidered expression and a secret message on the tag. Fluffle will be free to backers pledged at non-international Reward levels of $60 and up, and it is available as a $10 Add-on for everyone else, including our international friends.

Cuddle your Fluffle; let it keep you company at work; tell it your secrets; or give it to a special someone. Guaranteed sweet companionship, plus a reminder of four weeks of Kickstarter Kerfluffles fun. (Just don't try to eat it! ;)

$80,000 - Be Mine

Feeling the Kickstarter love for the last few weeks has got us thinking about Valentine's Day. In our house, Valentine's Day isn't about greeting cards or stressful deadlines. Valentine's Day is about showing love to the people who make our world a better place. We make handmade valentines for friends and family and share yummy treats with pretty much anyone who comes within hugging distance. I want Valentine's Day at Kerfluffles to feel the same way: warm, loving, and cheerful.

Of course, our final stretch goal is also devoted to our romance with marshmallows. If we reach $80K, we will be able to produce several Valentine's Day products. We would love to feature a heart-shaped tin full of chocolate-dipped Kerfluffles in fun Valentine's Day flavors like Vanilla Chip, Pucker-up Pomegranate, and Sweet-Tart Cherry. (See what we did there? "Sweet-Tart"… "Sweetheart"… ;)

We would also like to make treats that are easily shared, so we're thinking of heart-shaped Kerfluffles shaped so they can perch on the side of a mug of hot chocolate. Our I <3 U Mug Mallows will be available in all three of our Valentine's Day flavors.

And let's not forget that Valentine's Day is the perfect time to be in love, whether your relationship is a few months old or decades in the making. We're dreaming of Kerfluffles Fondue-for-Two Kits, with Kerfluffles marshmallows, chocolate, candles, and everything else you need for a romantic chocolate fondue for you and your sweetheart.

Stretch with us to $80,000, and we'll offer all our Kickstarter backers a cutie-pie Cupid Kerfluffle t-shirt design, as well as some extra-sweet Valentine's Day swag in the Kickstarter Ninja section of our web store.

Kerfluffles T-shirt

Presenting the designs for the Kerfluffles T-shirt, available with the $50 Reward level. It is printed on a 100% heavyweight cotton ringer tee, white with black detailing, available in sizes YS-3XL.

The T-shirt is also available as a $20 Add-on for backers at any giving level, including those pledging at the $20 International Reward level.

(To take advantage of this Add-on, either add $20 to an existing pledge, or make your initial pledge at $20 higher than the Reward level of your choice. After our Kickstarter is completed, we will email you a survey to find out which Add-ons you selected, including details like t-shirt size.)


  • The gelatin currently used in non-vegan Kerfluffles is sourced from both pigs and cows. However, we are aware that could be a concern for those who are halal- or kosher-observant, and all flavors are also now available made with kosher, all-beef gelatin.

    As those familiar with kosher/halal products know, kosher gelatin can be tricky to work with because its chemistry and taste differ from traditional gelatin. We worked hard to achieve a comparable marshmallow that fits our standards for quality and taste.

    Kosher Kerfluffles are a little less chewy than traditional Kerfluffles, but still just as fluffy. Of the Classics, the only flavor in which I could detect a taste difference was Vanilla Bean, but other taste-testers didn't notice it. (I think that comes down to the fact that I've eaten so many more during recipe development than anyone else. Tough job, but someone's gotta do it! ;)

    Please ask if you have any other questions. Thank you!

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  • If there is an Add-on (like the Kickstarter Sampler or the Holiday Mallows) that you want to receive, you simply increase your pledge by the appropriate dollar amount. Then when the Kickstarter ends, you will receive a survey that lets you select what you want to receive for your pledge. For instance, if someone backs with a $50 pledge, then on the survey they could choose the $50 Reward level items, or they might choose the $25 Reward and one $25 Holiday Mallow Add-on.

    The Kickstarter Sampler is free to everyone who backs at the $50 Reward level or higher (not including Add-ons), but anyone below that pledge level can still get it for just $5, shipping included. If your original pledge is $15, you would just raise your pledge to $20 without changing the Reward level choice; then in the survey, indicate that you want the $15 Reward and a Sampler.

    Feel free to message me if you still have questions. :)

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  • Our marshmallows arrive to you within days of when they are made, and they will stay fresh at least two weeks in an airtight container, depending on the weather and humidity. (Although you'd have to have A LOT of them around for them to last that long. They tend to get eaten pretty fast. ;)

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  • Kerfluffles are not vegetarian/vegan because they are made with gelatin. Since gelatin traditionally comes from animal sources, marshmallows and gummy candies are seldom vegetarian.

    However, now that our Kickstarter has reached our $10,000 stretch goal, we have started recipe development for a vegan version of Kerfluffles, with an eye toward releasing them by the end of this year. Our Classics flavors are already dairy-free, so the gelatin is our only obstacle to being completely animal-friendly. We are busy experimenting with a number of promising plant-based gelling agents.

    A complete list of the ingredients used in the traditional, non-vegetarian version of the Classics flavors is posted in the first Kickstarter Update. Thank you to our vegetarian and vegan backers for their support and patience!

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  • Kerfluffles are very close in size to a traditional mass-produced mallow, a little over an inch high. Although comparable in size, Kerfluffles are much fluffier, a bit chewier, and are made without ingredients like Blue #1 and Tetrasodium Pyrophosphate. Check out the Kickstarter project images to see Kerfluffles' size relative to orange and peach slices, as well as chocolate chips.

    Kerfluffles melt and toast just like traditional marshmallows, although they do so more quickly because they don't contain any chemical whipping agents. Best. S'mores. Ever.

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  • Actually, you can have up to three different flavors with the $25 Reward level, selected from the five Classics, the Kickstarter Exclusive, or the Flavors of the Month available when your order ships.

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  • You selected
    Pledge $5 or more

    24 backers

    You get a hand-written, marshmallow-scented thank-you note! :)

    Estimated delivery:
  • You selected
    Pledge $15 or more

    474 backers

    A thank-you note and first dibs on our inaugural marshmallow run! You get a dozen marshmallows in your choice of the Classic Flavors: Vanilla Bean, Double Dutch Chocolate, Mocha Chip, Orange Dreamsicle, or Lemon Meringue.

    Estimated delivery:
  • You selected
    Pledge $20 or more

    10 backers All gone!

    FOR INTERNATIONAL BACKERS ONLY: Want to be brave with me? I haven't test-shipped Kerfluffles outside the U.S., but I would love to try. For this reward level, you get two dozen marshmallows in two different Classics flavors of your choice. I'll pay shipping, and in exchange, you give me feedback about how the marshmallows arrive. If international shipping is successful, I will offer that service when our web store opens in the fall. Were marshmallows meant to fly? Let's find out together! :)

    Estimated delivery:
  • You selected
    Pledge $25 or more

    1,435 backers

    For being such a loyal supporter of the marshmallowy arts, you get three dozen marshmallows in your choice of Vanilla Bean, Double Dutch Chocolate, Mocha Chip, Orange Dreamsicle, Lemon Meringue, or a Kerfluffles Flavor of the Month.

    Estimated delivery:
  • You selected
    Pledge $50 or more

    147 backers

    Feel that? It's sugary-sweet power running through your veins. :) You get an exclusive vote in our selection of the first-ever Kerfluffles Flavor of the Month! We'll send you two dozen marshmallows of your choice of the Classics (Vanilla Bean, Double Dutch Chocolate, Mocha Chip, Orange Dreamsicle, or Lemon Meringue), plus two dozen more of the flavor you help choose, for a total of four dozen. Top it off by eating your marshmallows while wearing a cool new Kerfluffles t-shirt.

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  • You selected
    Pledge $60 or more

    267 backers

    Sometimes the only thing harder than choosing which flavor of Kerfluffles you want next is waiting for it to arrive. So we say, why do either? This Reward level gives you a baker's dozen of every flavor, all at one time. (You won't need your Sampler, so we're adding it in.) Backers who choose this level will receive 13 marshmallows from each of the Classic flavors, plus 13 Kickstarter Exclusive Kerfluffles. That means 6-1/2 dozen fluffy little cubes will arrive on your doorstep simultaneously. Best. Day. Ever.

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  • You selected
    Pledge $75 or more

    86 backers

    Just the marshmallows, ma'am. No t-shirts, no difficult decisions, just plenty of sugary goodness. You get two dozen marshmallows every month for three months, plus a note reminding you of the importance of protein in a balanced diet.

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  • You selected
    Pledge $75 or more

    116 backers

    FOR INTERNATIONAL BACKERS ONLY: After test-shipping to nine countries, Kerfluffles are ready to make their official overseas debut! Backers at this Reward level will receive six dozen marshmallows in up to six flavors. You choose from the Classics (Vanilla Bean, Double Dutch Chocolate, Mocha Chip, Orange Dreamsicle, and Lemon Meringue) or the Kickstarter Exclusive (Mayan Hot Chocolate). We will ship them to you anywhere in the world via First Class Air Mail. The fluff is about to fly! :)

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  • You selected
    Pledge $100 or more

    12 backers All gone!

    You are hereby a member of marshmallow royalty! We will create a custom Kerfluffles Flavor of the Month with YOU in mind and send you three dozen from the first batch. The possibilities are endless: Like things caliente? Wait until you taste our Mango-Chili-Lime marshmallows! Got a little foodie in you? Try a gourmet marshmallow infused with Pineapple and Basil. Take a walk down memory lane with marshmallows that taste like Homemade Apple Pie or Birthday Cake. What flavor are you going to pick, your highness? You can also choose three dozen of our Classics flavors to munch on, for a total of six dozen marshmallows. Eat them while wearing a limited edition Kerfluffles t-shirt made just for Kickstarter royalty.

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  • You selected
    Pledge $150 or more

    5 backers

    Kerfluffles make wonderful favors for any wedding or baby shower, birthday or anniversary party. For this Reward level, receive 40 party-size boxes with four Kerfluffles in each. Mix and match up to two flavors to suit your theme or your favorites. Includes custom boxes stamped with an image you select: names, the date of your event, or a logo. This reward is available for delivery starting in December, but backers may choose a future date. Marshmallows = FUN!

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  • You selected
    Pledge $200 or more

    12 backers All gone!

    You are not just marshmallow royalty, you're the ruler of the realm. You get all the perks that come with the title: a t-shirt made exclusively for $200+ donors; a custom Kerfluffles Flavor of the Month NAMED after you and three dozen marshmallows from the first batch; plus two dozen marshmallows a month for three months. For your monthly mallows, you can pick from any of the flavors currently on offer each time, including our holiday sampler. Because that's what it means to be king, baby.

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  • You selected
    Pledge $200 or more

    8 backers

    FOR INTERNATIONAL BACKERS ONLY: Welcome to the ranks of international marshmallow royalty! Backers at this Reward level will receive six dozen marshmallows every month for three months. You choose from the Classics (Vanilla Bean, Double Dutch Chocolate, Mocha Chip, Orange Dreamsicle, and Lemon Meringue) or the Kickstarter Exclusive (Mayan Hot Chocolate). And because you're royalty, you can also choose which months we ship them, beginning this December.

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  • You selected
    Pledge $500 or more

    9 backers Limited (1 left of 10)

    Want to be a VIP? Or maybe you just like a challenge. ;) Back Kerfluffles at this exclusive $500 Reward level, and get marshmallows when you want 'em, how you want 'em. You get a total of fifty dozen Kerfluffles on demand, shipped anywhere in North America. Just let us know when you're ready for more, and choose from any of the flavors on offer when each order is placed. Order all 600 mallows at one time, or get a few dozen every month: it's your call. Your fifty dozen are good until December 2015. On you mark, get set…

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Funding period

- (30 days)