A Hands-On, How-To Guide To Content Curation
The concept of “Curation” has rapidly moved from museums to mainstream media. But it’s still early days for content curators. And as the sheer volume of tweets, blogs, instagrams, videos, and emails fill the un-curated web, publishers and brands are increasingly being asked provide a human face on content organization and editorial curation. With the right framework, Curation can be a powerful tool to help editorial meet new challenges.
So, are You A Curator?
In this eBook - you'll find answers to today's burning Curation questions:
- What are the Rules of the Road for content curation?
- Where should sites draw the line between aggregation and curation?
- What are the potential liabilities or risks?
- How can you create an editorial road-map to blend curation into content creation workflow?
- How can you create a 'curatorial voice' for your new-found content mix?
Then - we'll go on a journey together:
- Understand how current sites are embracing a curation model, and how it works for them. (ie: HuffPost, BuzzFeed, Upworthy, Waywire).
- Understand what your visitors expect from you today, and as consumption moves to mobile. Can pure creators survive without a mix?
- Framing a curation plan. How to get team members to embrace the new Curation world.
- Testing tools. Looking at Facebook,Twitter, YouTube, Google+, Tumblr, Instagram, Vine and others as curation outlets.
- Finding gems, tips, tricks, and secrets to make your curation break through the noise and get social acceleration
So, is this eBook for you? I hope so! Ideally it's created for:
- Home Page Editors
- Entrepreneurs and Startup builders
- Ecommerce sites looking to expand their content offerings.
- Brand managers, creative execs, anyone thinking about embracing Content Marketing.
- Content Technologists, looking to embrace Curation for their editorial teams.
So - who am I?
I'm a curator. And a content creator. I wrote the book Curation Nation, and have since spent a good deal of my time working with creative teams to think through the emerging practice of content curation.
I've been passionate advocate for the importance of human creativity and judgment in the editorial process as a maker, but don't think my mission is a simple one. Creators fear that curation could damage their economic existence and technologists often say the right code will replace human curators. I think we all need to embrace humans and robots to make sense of this noisy world. I gave a TEDx talk about curation - it was exciting to share with such an extraordinary audience.
And - what do KickStarter funds pay for?
I've given a lot of thought to this. I want the book to be all the things you'd expect and more. So that means carefully researched, fact checked, laid out, and designed. A truly beautiful piece of work for both the eBook and the Printed edition.That means I need to pay professionals to do their best work. Me, I won't take a penny. But here's the budget for the project - so you can see how much thinking has already gone in to this.
- Editorial Assistant
- Copy Editor
- Cover Design
- Researcher/fact check
- ebook design
- ISBN numbers
- Social media marketing
- Video production
- Website design
- Website development/operations
I want to make sure that we have the resources to do it right, to make book that is great to read, thoughtfully laid out and typographically elegant, and something we'll all be proud of. Could it cost more? Sure, but this seems to me to be the right way to do the project frugally and yet with excellence. I hope you agree.
Risks and challenges
Curation is an emerging practice, and even as we write this the tools and technologies are evolving. My goal is to write a book that lays down a clear set of best practices that are being used, while at the same time giving readers the latest tips and tricks for emerging content curation leaders. So, there's always a risk that we'll be either to far ahead of the curve or behind it - pointing to solutions that are current for a moment. But that's a risk I'm going to be careful not to ignore. The other risk is one of timing - as this project like all editorial work - sometimes expands. But I'm confident we'll be on time and on budget, as I am with all my work.Learn about accountability on Kickstarter
I know that for many folks, the ebook format is idea. but others have told me that they like to have pages they can mark up. The plan is to use print-on-demand, so we don't have to kill trees and waste resources. But if you want a print book, you'll be able to get one. Best of both worlds.
We'll use the website to update information, links, resources, and community. The ebook may get a refresh, but that will depend on demand and changes in space.
That's an easy one - no way. Creation is still the engine, what is changing is the central power of mass media. More and more audiences are finding curated niches where they can find and share great content. So the nature of media is what is changing, not the importance or value of creation.
Support this project
- (30 days)