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Cat Food is a Small-Batch Bakery based in South East London. We need help building our new home!
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172 backers pledged £5,422 to help bring this project to life.

About

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£5,422

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PROJECT UPDATE: NEW STRETCH GOAL TARGET £5,000! 

We are so so so overwhelmed by reaching our target so quickly! Thank you so much for supporting the cause, you guys must really love cake as much as us <3 

We've been considering buying an extra oven and a planetary mixer so we can cope with our weekend brownie orders a little easier - now seems a great time to ask for help with these items! The extra cash will also go towards an upgrade on the flooring in the cafe, meaning we won't have to replace it for a few years. 

Treats by Cat, not for cats. 

Cat Food is a small batch bakery based in South East London. After years of baking and reading blogs about starting a cake businesses, we bit the bullet and opened a Prince themed cake pop up at our friend's cafe in Dalston! We started small with an ancient inherited kenwood mixer and a lot of tiny fondant crying doves on vanilla cupcakes...!

A couple of pop ups later and we've been baking all kinds of sweet treats (in our much newer Kenwood mixers!) for our market stalls and independent cafes all over town for almost 2 years. We've kept our production relatively small, with a focus on using ingredients that we consider to be the best for our products: Organic milk, belgian chocolate, and Shipton Mill's flour. Our best selling items are our Bourbon Spiked Salted Caramel Brownies and our massive Red Velvet Showstopper Cakes, as well as having an amazing reputation for our Vegan cakes. 

We currently have 10 regular wholesale customers - including our biggest fans Lady Dinah's Cat Emporium and The Old Nun's Head - and bake bespoke cakes for Birthdays & Celebrations all year round! We're aiming to reach another 5 wholesale customers and launch a brand new website by the end of the year. 

Having moved kitchens 3 times in 2015, we need to move in to a permanent space of our own. We've found a property in Brockley which is absolutely PERFECT! Our vision is to use the space for our production baking during the week, as well as offering a few classes on baking, cooking and business. On weekends we'd like to be open to the public, allowing everybody to pop in for a coffee & a big slice of cake with us. 

The space is completely empty right now and needs a little bit of refurbishment. We need to install suitable flooring, plumbing in our sink & dishwasher, as well as some furnishings such as workbenches and shelving.  We've managed to secure the property and invest in some equipment, but need a £2000 boost to complete our project by May 2016. 

Rewards include lots of treats by Cat - tote bags, mugs, your chance to receive 1-on-1 lessons from Cat, not to mention some big cakey deliveries anywhere in London! We'd also love to thank our best friends at Lady Dinah's Cat Emporium & The Old Nun's Head for offering very generous rewards to our cause <3 

Any help will be greatly appreciated, overwhelming in fact! We'll be pleased to answer any questions you have about our project on catfoodlondon@gmail.com or through social media: 

Twitter

Instagram

THANK YOU!! 

Risks and challenges

Most of our risks and challenges are down to the property itself. Worst case scenario is that we will need to look for a different property, which will still be in South East London and still by the end of 2016. We could also face some delays with the refurbishment.

We plan to stay in our temporary kitchen in New Cross until we have a permanent space to work, and distribute as many rewards as possible if anything does delay our project.

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Support

  1. Select this reward

    Pledge £5 or more About US$ 6

    Fully Loaded Cake Loyalty Card!

    Get a slice of cake, brownie, freshly baked cookie at Cat Food HQ once we are up, running and open on Saturdays!

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    5 backers
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  2. Select this reward

    Pledge £10 or more About $13

    Cat Food Cakes Tote Bag, printed by our friends Vinosangre in Cornwall, UK.

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    Ships to Anywhere in the world
    19 backers
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  3. Select this reward

    Pledge £15 or more About US$ 19

    Box of 6 cupcakes to be collected from Cat Food HQ in Brockley in a flavour of your choice!

    We don't make cupcakes very often anymore, but when we do, they are AMAZING!

    100% Vegan option available on request.

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    9 backers
    £
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  4. Select this reward

    Pledge £20 or more About $26

    Cat Food Cakes Tote Bag & Mug (exclusive to Kickstarter)

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    Ships to Anywhere in the world
    Limited 23 backers
    £
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  5. Select this reward

    Pledge £25 or more About US$ 32

    Brownie Box!

    10 Huge handmade brownies baked at Cat Food HQ - filled with such delights as Salted Caramel & Peanut Butter! (Flavour options will be e-mailed over when the project ends)

    Unfortunately this cannot be vegan/gluten-free, sorry!

    Delivered anywhere in London, or collected from Cat Food HQ.

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    18 backers
    £
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  6. Select this reward

    Pledge £30 or more About US$ 39

    6" Showstopper Celebration Cake delivered anywhere in London in 2016. (Also available to collect from Cat Food HQ if you prefer).

    This completely bespoke item will be baked especially for you in your choice of flavour & design. It serves up to 10 people, and is perfect for a tiny surprise Birthday cake!

    This item can be 100% vegan on request.

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    43 backers
    £
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  7. Select this reward

    Pledge £40 or more About US$ 51

    Golden Ticket to our Opening Party - all you can eat cake-a-thon at the brand new Cat Food HQ. Fingers and Toes crossed, this will be on a Saturday in April 2016!

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    Limited 4 backers
    £
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  8. Select this reward

    Pledge £50 or more About US$ 64

    8" Showstopper Celebration Cake delivered anywhere in London in 2016. (Also available to collect from Cat Food HQ if you prefer).

    This completely bespoke item will be baked especially for you in your choice of flavour & design. It serves up to 14 people and is our best seller so far!

    This item can be 100% vegan on request.

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    10 backers
    £
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  9. Select this reward

    Pledge £50 or more About US$ 64

    Exclusive to Kickstarter!

    Vegan Afternoon Tea baked by Cat Food at Lady Dinah's Cat Emporium! This usually costs £70.00 and is an absolute bargain!

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    Limited 4 backers
    £
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  10. Select this reward

    Pledge £60 or more About US$ 77

    Learn to bake, frost & ganache an 8" cake with Cat Food herself! This is a hot ticket to a class at the brand new Cat Food HQ. Includes drinks & snacks, and of course your cake creation to take home!

    100% vegan option available on request.

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    4 backers
    £
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  11. Reward no longer available

    Pledge £60 or more About US$ 77

    Massive Sunday Roast for Two at The Old Nun's Head, South East London a slice of our best selling Red Velvet Cake for afters!

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    Reward no longer available 1 backer
    £
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  12. Select this reward

    Pledge £60 or more About US$ 77

    Burger Cake!

    Peanut Butter Buns, Brownie Patty, Cherry Tomatoes, Pistachio Lettuce & Handmade Marzipan Cheese.

    This baby serves at least 20 people, weighs an absolute tonne, but is so so so delicious! A mega celebration treat we'd say...!!

    Unfortunately this cannot be vegan/gluten-free, sorry!

    Delivered anywhere in London, or collected from Cat Food HQ

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    Limited 1 backer
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  13. Select this reward

    Pledge £65 or more About US$ 84

    10" Showstopper Celebration Cake delivered anywhere in London in 2016. (Also available to collect from Cat Food HQ if you prefer).

    This completely bespoke item will be baked especially for you in your choice of flavour & design. It serves up to 20 people, weighs an absolute tonne and is our favourite cake to bake by far!

    This item can be 100% vegan on request.

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    6 backers
    £
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  14. Select this reward

    Pledge £100 or more About US$ 129

    Cat Food Cakes Afternoon Tea Party for Two. We will treat you to a perfect platter of treats on any Saturday afternoon in 2016.

    100% vegan option available on request.

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    Limited 5 backers
    £
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  15. Select this reward

    Pledge £100 or more About US$ 129

    CATTOO!

    Cat Head Tattoo by Cat Food's buddy Dexter Kay at King Of Hearts, New Cross.

    Check instagram for the image that will be tattooed =^_^=

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    Limited 0 backers
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  16. Select this reward

    Pledge £250 or more About US$ 321

    Cat Food Cakes One-on-One workshop for Two!

    Spend a whole day at the brand new Cat Food HQ learning how to create an amazing selection of sweet tooth dreams! Includes Afternoon Tea (please be hungry!)

    100% Vegan option available on request.

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    Limited 1 backer
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  17. Select this reward

    Pledge £1,000 or more About US$ 1,286

    One of our best selling 8" Red Velvet Cake delivered in London every weekend for a whole year!

    (Vegan option can be negotiated!)

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    Limited 0 backers
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Funding period

- (30 days)